E86: CEO speeches: Talking Our Way to Disaster #DeepWaterHorizon #BP
On April 15, 2010, BP CEO Tony Hayward reassured shareholders that the company was safer and more efficient than ever. Five days later, the Deepwater Horizon disaster happened. This video unpacks a study that evaluated CEO speeches and how rhetoric and slogans can be disconnected with actual behaviour and resourcing.It explores how relentless cost-cutting and corporate rhetoric set the stage for catastrophe.Support the channel: https://buymeacoffee.com/benhutchinson
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