ANALYST: Big 12 NEEDS To Add Washington State, Oregon State, Steal Them From Pac-12 in Expansion

Locked On Big 12 | Daily College Football & Basketball Podcast · Feb 5, 2026 · 27m

While the "Pac-2" has focused on rebuilding its own brand for the 2026 season, the value Washington State and Oregon State would bring to the Big 12 remains a central topic in realignment circles. Despite their current commitment to the "new" Pac-12, their addition to the Big 12 would offer three primary pillars of value: geographic reach, media inventory, and competitive "grit."

1. Geographic Footprint and "After Dark" Inventory

Adding WSU and OSU would officially make the Big 12 a coast-to-coast conference.

Pacific Time Zone: Currently, the Big 12 lacks a presence in the Pacific Northwest…