
2025 trends in creative effectiveness
What are the big trends in creative effectiveness for 2025? WARC's John Bizzell and Anna Hamill examine the big narratives emerging from this year's Creative Effectiveness Lions. For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts Sign up to daily WARC News for free: https://www.warc.com/en/latest Book a demo: https://www.warc.com/en/subscribe
The skinny
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