Latest / The Straits Times Podcasts
S1E96: He spent 16 years at McDonald’s, now he’s growing a Chinese tea brand | Chagee APAC CMO Eugene Lee
After 16 years at McDonald's, Chagee APAC CMO shares how Chinese companies operate differently in the global arena
Synopsis: Conversations and interviews that give you something to think about. Each Wednesday, In Your Opinion speaks to thinkers, leaders, and the people shaping our lives and the issues of the day.
What does it take to turn a Chinese tea chain into a global brand? And what can China's new generation of consumer companies learn from the likes of McDonald's and Starbucks?
Eugene Lee has seen both sides of the divide. After 16 years at McDonald's, where he rose to become…
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