Latest / Can We Have Your Attention?
The War on Business as Usual: The Pentagon, Brands, and the War for Attention
Claire Coady and James Wickham discuss the Department of Defence/Department of War rebrand and its fights with partners and suppliers. In September, Pete Hegseth suggested the U.S. military was being weakened by forces within - forces the Department would fight. How far will it go in that fight?
If the US public doesn't want a war overseas, then is the war on business as usual - and are suppliers exposed?
Plus, if political campaigning is harder in an overheated attention economy, and picking fights with business becomes more common, how can business prepare?
This episode recaps Claire’s…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.