Latest / Glovisor Podcast / Ep. 57: Your Company Has AI Chaos — Here’s How to Take Back Control | Intrascope (Vladimir Krsic)
Transcript
- 0:00Speaker 1: They built a tool that finally stops AI chaos. One workspace,
- 0:04Speaker 1: every model, total control. Welcome to the Glowvisor podcast, where
- 0:10Speaker 1: we explore business growth, communication, and personal development through real
- 0:14Speaker 1: conversations with people that make an impact. Our guest is
- 0:18Speaker 1: the founder and CEO of Interscope, an infrastructure platform for
- 0:23Speaker 1: generative AI inside companies. After years of building software and
- 0:28Speaker 1: IT systems for businesses, he launched Interscope to help teams
- 0:32Speaker 1: manage AI models, share context, governance, usage, and costs. Interscope
- 0:39Speaker 1: is a member of NVIDIA Inception. Will Weiser welcomes Vladimir Khristush.
- 0:45Speaker 2: And thank you for the call.
- 0:46Speaker 1: Vladimir, let's begin. Please share with us a little bit
- 0:48Speaker 1: more about what you do.
- 0:49Speaker 2: Our startup is helping companies to use AI in a
- 0:53Speaker 2: structured way. have a full governance around the AI. So
- 0:59Speaker 2: we provide them infrastructure layer for using AI inside the companies.
- 1:06Speaker 2: Before that, we started as a software company and we
- 1:10Speaker 2: built these solutions for ourselves. And after we realized that
- 1:16Speaker 2: solution is good for our use cases, for the generative
- 1:21Speaker 2: AI tasks in the company, we share it with customers.
- 1:25Speaker 2: our friends and our colleagues, and in that time we realized, okay,
- 1:33Speaker 2: we need to launch it on the public. So we
- 1:36Speaker 2: had our public launch on Product Hunt, finished nine products
- 1:41Speaker 2: of the day, and the journey started.
- 1:43Speaker 1: There's a lot there to go on, but before we
- 1:46Speaker 1: go there, tell us a little bit more of how
- 1:48Speaker 1: you got to what you're doing today. What made you
- 1:50Speaker 1: choose this path?
- 1:51Speaker 2: I have that inside myself. that some feeling that I
- 1:59Speaker 2: need to do something more than the regular job. So
- 2:03Speaker 2: I started my first company when I was 20 years
- 2:06Speaker 2: old and working with my corporate job. And at one
- 2:14Speaker 2: point I decided, okay, I cannot do the same stuff
- 2:18Speaker 2: every day. I need to do every day something new
- 2:22Speaker 2: to be thrilled to do. go happy on the workspace
- 2:26Speaker 2: or very sad and afraid. But I'm looking for that
- 2:35Speaker 2: feeling that makes me full. And that's why I started
- 2:41Speaker 2: working with startups.
- 2:42Speaker 1: And that's so common that I see with a lot
- 2:44Speaker 1: of founders like yourself is these are individuals that have
- 2:48Speaker 1: so many ideas and so much creativity because you have
- 2:51Speaker 1: to be very creative. And you have all that energy
- 2:54Speaker 1: inside of you and it has to come out, right?
- 2:56Speaker 1: It has to find a channel to go through that.
- 2:59Speaker 2: Because you have a lot of ideas and you need
- 3:02Speaker 2: to define the right ones that you will focus your
- 3:06Speaker 2: time and money and everything. So it's, you have ideas,
- 3:10Speaker 2: but you need to choose wisely. Sure.
- 3:14Speaker 1: So now, before we go into Interscope, let's talk about,
- 3:17Speaker 1: can you get us on the same page? What is
- 3:19Speaker 1: the difference between regular AI and generative AI?
- 3:23Speaker 2: Generative AI is artificial intelligence, yeah. So it's general term
- 3:28Speaker 2: for all the whole process that AI can do. But
- 3:35Speaker 2: generative AI is that part of AI that you are
- 3:40Speaker 2: using to create something. So It can be text, images, presentation, right?
- 3:46Speaker 2: So that is the main difference. Gotcha.
- 3:50Speaker 1: Now, what made you go into that direction with Interscope?
- 3:55Speaker 2: What did you.
- 3:55Speaker 1: Find that was missing in the marketplace that you're filling
- 3:59Speaker 1: with your startup?
- 4:02Speaker 2: Companies are adopting AI faster than they can manage it.
- 4:07Speaker 2: So we find that market gap, it's It's a very
- 4:12Speaker 2: new market because generative AI is a few years old.
- 4:17Speaker 2: And companies want to find the ways that they can
- 4:21Speaker 2: achieve better performance and be more effective. And they're just
- 4:29Speaker 2: finding so many different tools and providers and start working
- 4:35Speaker 2: with them. And they forgot about company context, company knowledge,
- 4:41Speaker 2: and the cost that different models can accumulate into one place.
- 4:50Speaker 2: So we are helping them to use it like every
- 4:56Speaker 2: other system in the company. So you can use it
- 5:00Speaker 2: in the, we can say, better way.
- 5:04Speaker 1: Because one of the things that I see when I
- 5:05Speaker 1: talk to a lot of CEOs who are just infusing
- 5:08Speaker 1: AI into their companies is that they know they have
- 5:11Speaker 1: to invest into AI because everyone else is doing so.
- 5:14Speaker 1: But they have one system. They have another system for
- 5:18Speaker 1: something else. They just know they need to pour money
- 5:21Speaker 1: into it. But now they have this chaos of AIs.
- 5:25Speaker 1: And that's what you're doing. That's basically just putting it
- 5:27Speaker 1: all together into one.
- 5:29Speaker 2: Yeah, yeah, yeah. Because everyone... there is a battle between
- 5:34Speaker 2: AI providers like Anthropic, CGPT, Google, etc. But there is
- 5:42Speaker 2: no clear winner which model is better. Every model is
- 5:47Speaker 2: good for something. So, you're basically using Gemini for the
- 5:52Speaker 2: web search because it's a model from Google and using
- 5:58Speaker 2: Cloud for one task, CGPT for others and we are
- 6:01Speaker 2: just connected onto one place. So you can use it
- 6:05Speaker 2: from one workspace. You can use it for different aspects
- 6:11Speaker 2: of the company. Sure.
- 6:13Speaker 1: Yeah, because you have to find the right one for
- 6:15Speaker 1: the right task. So you're not doing too much. So
- 6:20Speaker 1: who would be the ideal client for your company?
- 6:23Speaker 2: We had our ideal client before. some marketing agencies between
- 6:31Speaker 2: 20 and 100 users. But in this moment, we a
- 6:38Speaker 2: little change our perspective to enterprise clients because we can
- 6:44Speaker 2: give them the best value. So if they invest in
- 6:49Speaker 2: the structural use of AI, we can make them. Cost reduction.
- 6:56Speaker 2: better than on the small company. And for the bigger enterprises,
- 7:01Speaker 2: data is more important than the smaller companies. So we
- 7:06Speaker 2: are balancing between companies between 20 and 100 and big SAs.
- 7:15Speaker 1: If one of our listeners wanted to work with you,
- 7:18Speaker 1: what would that journey look like?
- 7:20Speaker 2: We made a discovery call and helped them to choose
- 7:24Speaker 2: which model they they need to use because we have
- 7:29Speaker 2: a SaaS model for using our platform and tailor-made model
- 7:34Speaker 2: for enterprises. So we need to decide with the client
- 7:38Speaker 2: what type of service they need. So if they have
- 7:44Speaker 2: some confidential data, don't want any other AI agent outside
- 7:53Speaker 2: their organizations use that data or just they want to
- 7:58Speaker 2: go on other servers, we can provide them the full
- 8:02Speaker 2: closed system on their servers, connecting with their small language models,
- 8:10Speaker 2: made it just for them. Or they need it just
- 8:13Speaker 2: for a regular task for writing to content of the
- 8:17Speaker 2: 10 people team. Okay, you need to choose SaaS and
- 8:21Speaker 2: if You need something bigger than that, we can talk later,
- 8:24Speaker 2: but that is the main difference of our approach. But
- 8:30Speaker 2: Discover Call is the first one.
- 8:32Speaker 1: You can do all of those, but can you give
- 8:34Speaker 1: us an example? Why would an organization want to have
- 8:38Speaker 1: their own system in-house versus using a SaaS?
- 8:43Speaker 2: It's given more control with the context tool and the privacy. Also,
- 8:52Speaker 2: we are living in the era where companies compete with
- 8:57Speaker 2: each other. This is just the starting of AI. We
- 9:02Speaker 2: can say that this is the most affordable time to
- 9:07Speaker 2: use AI because it will only get expensive time by time.
- 9:13Speaker 2: And companies will start to realize that it it's better
- 9:18Speaker 2: to them to get one investment in the hardware or
- 9:23Speaker 2: virtual private and deploy their own LLMs so they can
- 9:30Speaker 2: use it locally. To not to be dependent on the
- 9:35Speaker 2: bigger ones or anthropic or open AI or things. So
- 9:43Speaker 2: they have that one closed cycle. It's interesting.
- 9:48Speaker 1: And I would imagine also, because you don't want your
- 9:49Speaker 1: data floating out there somewhere, you want to protect that
- 9:52Speaker 1: as well.
- 9:54Speaker 2: Yeah, for every provider that we support, they have in
- 10:00Speaker 2: terms of search that they will not use data through API,
- 10:04Speaker 2: but you'll never know. True.
- 10:08Speaker 1: Yeah. It's the reality of the world nowadays.
- 10:10Speaker 2: Yeah.
- 10:11Speaker 1: Now, can you share a client success story of someone
- 10:14Speaker 1: who's worked.
- 10:14Speaker 2: With you in the past? Yeah, I have one. one
- 10:18Speaker 2: very good example. The company that they didn't use any
- 10:24Speaker 2: paid AI, they're just using some free versions. They are
- 10:31Speaker 2: a tax consulting company. They're more than 50 employees. And
- 10:38Speaker 2: they're using JGPT free version, Gemini and everything. Because we
- 10:44Speaker 2: are working with them for other projects when we made
- 10:49Speaker 2: it through scope and everything we approach them and tell
- 10:52Speaker 2: them okay can help you to start using AI because
- 10:56Speaker 2: we don't we didn't do transformation of their business you
- 11:00Speaker 2: just implement it the right way and they start using
- 11:04Speaker 2: and they see next day quality of the answers because
- 11:10Speaker 2: they use AI to support clients or reply to emails
- 11:17Speaker 2: and that is just another dimension for the CEO and
- 11:22Speaker 2: for the management we provide them that dashboard that they
- 11:26Speaker 2: can see how much every employee is spending on AI
- 11:30Speaker 2: and savings it's there is no savings because they didn't
- 11:37Speaker 2: use paid AI but if they are using paid AI
- 11:41Speaker 2: versus our solutions It's more than 70% of cost savings. Wow.
- 11:48Speaker 1: And how are they reaching those cost savings?
- 11:50Speaker 2: When you use the AIHU API system, you're paying only
- 11:56Speaker 2: for the usage, not some price that you may never
- 12:03Speaker 2: come to that price. So, like, example is JGPT +,
- 12:10Speaker 2: it's costing $ 20 per month and you will maybe... do
- 12:14Speaker 2: that month 10 prompts and you spend $ 0. 001 for that
- 12:21Speaker 2: month and you will pay $ 20. There is some power users,
- 12:26Speaker 2: but that is the other case. But with Interscope and AI,
- 12:32Speaker 2: we have automatic orchestration of the models. So when you
- 12:37Speaker 2: type the prompt, our inside system see and choose the
- 12:46Speaker 2: right model for that task. So if you need translating something,
- 12:50Speaker 2: it will be using the most cheapest model on the market.
- 12:53Speaker 2: And if you do some very deep research, it will
- 12:58Speaker 2: be using the top tier models, but not every employee
- 13:01Speaker 2: needs top tier models. So that's how we do that cost.
- 13:07Speaker 2: That makes sense.
- 13:09Speaker 1: Now, if listeners remember only one thing from today's conversation,
- 13:13Speaker 1: what do you hope that message is?
- 13:15Speaker 2: They need to start using AI in a more controlled way.
- 13:23Speaker 2: They don't need to use our product, but they need
- 13:27Speaker 2: to find something to be steady and to scale it
- 13:35Speaker 2: and to track the cost and protect their data. So data,
- 13:41Speaker 2: it's very important for every company. If some of your
- 13:45Speaker 2: employees are using your personal accounts and upload there your
- 13:49Speaker 2: tax report and ask free model something, that tax report
- 13:59Speaker 2: will be used for the train of AI. This is
- 14:05Speaker 2: the time where data is for sale. Everybody's buying data,
- 14:11Speaker 2: selling data, and companies need to start to protect that data.
- 14:16Speaker 2: That's good advice.
- 14:17Speaker 1: And now finally, where can our audience connect with you?
- 14:21Speaker 1: Find out more about your work and continue this conversation.
- 14:24Speaker 2: We can connect on LinkedIn. This is my name here,
- 14:27Speaker 2: so you can find me, Vladimir Kristich, or visit intrascope.app,
- 14:33Speaker 2: our website. Excellent.
- 14:36Speaker 1: Now, Vladimir, thank you so much for joining us. We
- 14:38Speaker 1: really appreciate your time and the value you shared.
- 14:41Speaker 2: Thank you for this opportunity. You're welcome.
- 14:45Speaker 1: Thanks, everyone, for listening. Did this episode inspire you? Make
- 14:48Speaker 1: sure you share it with someone who needs it. And
- 14:49Speaker 1: don't forget to follow the Globalizer podcast for more conversations
- 14:52Speaker 1: that make an impact.
- 14:54Speaker 2: Till the next time.