How To Increase Your Prices Without Losing Clients
Our next guest in the hot seat is Esther Boykin. She’s a Licensed Marriage and Family Therapist with 15 years of experience under her belt. She’s the CEO of Therapy Is Not A Dirty Word, a mental health service providing support for those often neglected or underserved in today’s society.
We can see that she’s got a great thing going, so what’s the problem?!
You see, Esther is in the thick of a very important transition within her business. She’s shifting away from an unsustainable business model, and adapting for a new ideal customer. But is this the right decision? And if so, how can she…
The skinny
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