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Inside the Playbook: JMSN on Why Being “Cool” Online Is Bad for Your Music Career
In this clip from The Manager’s Playbook, we talk about the part of the music business that’s driving artists crazy: the endless “how to blow up” social media advice that sounds confident and works for almost nobody.
JMSN explains why he pulled back from social platforms when it started feeling awful and how the unlock was getting less precious about it all. Instead of trying to look cool or chase engagement, he treats platforms like TikTok as low-stakes distribution: post the clips, post the memes, keep the reps going, and don’t let likes define the work. Because the goal isn’t to worship…
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