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How to Win Friends — The Hidden Truth About Influence | The Book Brief Project
How to Win Friends and Influence People has a reputation for being a book about making friends. Dale Carnegie’s real subject is influence: how people respond when they feel criticized, ignored, understood, appreciated or genuinely seen.Carnegie argues that force, argument and criticism are usually poor tools for changing behavior. People rarely become more cooperative because someone proves them wrong. Instead, the book focuses on attention, empathy, appreciation, listening and the ability to understand what another person already wants. Its advice has shaped generations of thinking about…
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