Inside the Hallmark holiday movie empire

The Big Story · Dec 23, 2021 · 21m

If you're a Christmas movie person, then you already know Hallmark is a behemoth. But you might not know just how it became so dominant. It's a long story, born from a collision of religion and capitalism. But now, with critics crying for diversity, and traditionalists desperate for them to focus on family, Hallmark is at a crossroads.

Will they make good on their progressive promises and risk alienating the core audience that has made them so much money? And can they afford to budge when Netflix and other streaming services are trying to carve into their market share?

GUEST: Sadaf Ahsan…