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How to Amortize an Ebike, With Wombi CEO Dan Carr

Far too many bike shops treat two-wheelers like they’re high-end sporting equipment: sleek and expensive pieces of hardware that are meant to be stored in the closet when not out bounding trails. As electric bicycling takes off, brands are finding they need new pathways to get consumers to treat these machines like something that can replace a car: take it to work, use it to run errands, and feel confident that when something goes wrong, it’ll be easy to fix.

Dan Carr, Co-Founder and CEO of Wombi, has been working to fix that, as he’s scaled his company across Australia, before taking it…

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