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Waqar Zaka, Branding Yourself and the Advertisement Industry - Babar Khan Javed - TPE #109
Babar Khan Javed is an investigative journalist that covers the $2B advertising & media industry in Pakistan. Currently reporting via Profit, he is credited with helping the marketing community understand the value of data-driven influencer marketing, the path to repositioning media as an investment, creating a platform for female executives to share POVs that deviate from the status quo, and more. He can be reached at babar.khan@pakistantoday.com.pk for pitches while whistleblowers can reach him at babar@substack.com in order to create real change. Babar comes on the podcast to discuss Waqar…
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