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Event-Driven Growth, AI Discovery, and the New SEO Playbook
Digital Marketing Today explores the latest news in digital marketing techniques and innovations shaping how brands grow online. In this episode, we unpack two major stories driving the industry right now. First, we look at Kalshi’s World Cup campaign and what it reveals about event-driven digital growth. The discussion covers how brands can combine cultural timing, AI-driven discovery, paid media, celebrity-led creative, social amplification, and rapid execution to capture demand during high-intent moments. We also explore why platforms like ChatGPT are becoming a new discovery channel…
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