Tania Tapsell: Rotorua Mayor: on the Government investing $5 million for local tourism

Early Edition with Ryan Bridge · Sep 7, 2026 · 3m · transcript

Overseas visitors are being encouraged to get out of the main centres so our tourist hotspots stay fully booked all year round.

The Government's putting $5 million into six initiatives designed to entice travellers to visit the regions, ahead of the peak season.

Rotorua NZ will lead a $995 thousand food campaign focused on Chinese visitors, as well as co-leading another aimed at Australian and US tourists.

Mayor Tania Tapsell told Ryan Bridge the overseas focus is important, so businesses thrive in the quieter months when there's less domestic travel.

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