How to Engage the Next Generation of Designers

Design Nerds Anonymous · Nov 17, 2022 · 33m

In this episode, ThinkLab interviews Ryan Jenkins, Wall Street Journal best-selling author and keynote speaker, author of The Generation Z Guide and Connectable and Bobby Bonett, Executive Vice President of Digital and Strategic Growth at SANDOW Design Group, about what makes GEN Z different and how their preferences may have a “ripple up” effect across the design industry. You’ll learn what younger generations expect from brands who are trying to recruit, retain and connect with them, and how to get ahead. In this episode: [8:00] Learn about why there is tension as we come to terms with GEN…