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Living Your Purpose One Rep at a Time: Jordan Wilson · Revolution of Purpose Podcast

0:00
Welcome to the Revolution of Purpose Podcast.
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I'm your host, Jon Street,
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and each week we bring you conversations
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with thought leaders, entrepreneurs, and individuals
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who have aligned their life with purpose
0:11
and created extraordinary results.
0:13
So I'm gonna live through it and accept it radically
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with grace and hope and love.
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I mean, I would be proud to be in this house.
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It was an honor.
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I had so much fun.
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Tune in every Monday
0:23
for the Revolution of Purpose solo show
0:25
and every Thursday for Revolution of Purpose Conversations.
0:29
Welcome to the Revolution of Purpose Podcast.
0:31
This is your conversations episode.
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I'm Jon Street, and I am really honored
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to have a guest with me today
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that really represents the themes of purpose, discipline,
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and becoming your healthiest self.
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Our guest today is Jordan Wilson,
0:49
and he is a 27-year-old personal trainer based in Ireland.
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He works with clients around the world
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and is known for giving practical
0:58
and accessible health content on social media,
1:02
specifically Instagram.
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He's also really funny.
1:05
He blends humor along with his real fitness
1:08
and education online.
1:10
So today's conversation is gonna be far more
1:13
than just fitness-based.
1:15
It is about identity, consistency, and purpose,
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the transformation that happens when someone decides
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to become the healthiest version of themselves.
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So Jordan, welcome to the Revolution of Purpose Podcast.
1:29
Thank you, sir.
1:30
Pleasure to be here.
1:31
Calling me funny is generous, but that's a good start.
1:34
You definitely make me laugh,
1:37
and usually it's on purpose, so yeah.
1:39
At least once.
1:41
At least once.
1:43
So Jordan, before we get into anything else today,
1:46
let me ask you, who are you today
1:50
that your younger self would be proud that you've become?
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I mean, I would be proud of being this handsome.
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You know, like, am I joking?
1:57
That's a bad start with the jokes.
2:01
I kind of grew up in a part of the world
2:02
where it's very small-minded, you know?
2:05
And it's like you grow up, go through school,
2:10
go to university, get a job, get married,
2:14
live in the same town, I guess.
2:17
And some of those things happened,
2:19
but I guess that I'm proud that I've made it
2:24
and that I'm able to work in a way
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where I didn't have to do that.
2:28
And there's nothing wrong with that, of course,
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but it never was what I wanted to do,
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so I guess that's like a cool thing.
2:35
Like, tomorrow I go to Florida for four weeks
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and I can bring everything with me, except my dog.
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You know, I can bring life and work
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and all these things with me,
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so I guess being able to be a free man or boy
2:50
is something that I guess my younger self would be proud of.
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No, that's awesome.
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So when you were younger,
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did you ever imagine your life looking like this?
2:59
No.
3:00
Like, seriously, growing up, to tell crap jokes online
3:04
and somehow it makes, no.
3:07
I don't think so.
3:08
I actually, so I went to university.
3:12
Wait, actually, I finished school
3:16
and on the day of decision,
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I was like 50-50 between going down the sports route,
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like I did, or going economics and accountancy, 50-50.
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And I'm glad I chose the sports route.
3:31
But then going down with that,
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I was expecting to be a teacher.
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And I guess if I could pull a few years back
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and sit and look at what I'm doing now
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and telling bad jokes, making social media content,
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I don't think so.
3:44
I don't think so, no.
3:45
I don't, it's definitely different
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than what I would have expected, but it's good.
3:51
Yeah.
3:51
Well, and the way that you help people
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find a healthier way of living,
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when it comes to physically, of course,
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you kind of are teaching.
3:59
You're kind of living that that you thought about.
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Kind of, that's true.
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So in some ways, a teacher, but yeah,
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I mean, my life's just random.
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Like, actually, I've got, I just introduced you to Lee.
4:13
I've got a visitor over at the minute
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from Canada, one of my lovely clients.
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And he always laughs.
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He's like, so tonight he's coming to dinner
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with my mom and my dad and me.
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And he says he's gonna talk about how weird it is,
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how their son makes these stupid videos
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and has people from all over the world
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coming over to visit and stay and who are paying him.
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And he just thinks it's so bizarre.
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I mean, he's part of it,
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but he tells this story about how it's so bizarre.
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I guess I didn't answer anything you just asked me,
4:45
but that's funny.
4:46
No.
4:47
Well, no, I think you kind of answered it
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because your reach is, like you mentioned,
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he's from Canada and your reach is all around the world.
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What countries do you have clients in right now?
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Oh my gosh, USA, Canada, Northern Ireland,
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Republic of Ireland, England, Scotland,
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Wales, South Africa, Germany,
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Spain, France.
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There's too many, sorry for forgetting anybody.
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Netherlands, there's freaking, I don't know.
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But a lot of places, yeah, yeah.
5:29
Weird.
5:29
That's exciting.
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And so, I mean, that's something too
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that makes it so different in 2026
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than it would have been a personal trainer 20 years ago.
5:38
Yeah.
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Like you get to have people all over the world
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following you.
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Yeah, I mean, like rewind two years,
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or even two, three years ago, that's what I did
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in person, personal training,
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and you've got a 10 mile radius.
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Now it's like freaking boom, anywhere.
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Yeah.
5:56
Yeah.
5:56
That's exciting.
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So when did fitness become more than just exercise for you?
6:03
When did it become your lifestyle?
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Probably during university.
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So I went to uni, like I said, split with what to do,
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but I thought, let's go.
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And while I was there, on the third year over here,
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you do like, it's called a placement year.
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You go and work for a year.
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And I didn't know what to do.
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I saw an advertised post as like a PTI,
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a physical training instructor
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with the local police service.
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And I thought, I'm gonna go for that.
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Like, never expecting to get it, but I got it.
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So I went and did it,
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kind of helped people for a year like that.
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And then I went back, did my final year.
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I went straight into like the in-person, personal training.
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And I was kind of, yeah,
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during my last year of university,
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I was getting that all ready to go.
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And then I just went all in.
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Didn't have a second job or anything.
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I just went straight in and yeah.
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So yeah, I guess during that year, yeah, it was fun.
6:58
That's awesome.
6:59
So did you realize right away that like,
7:02
it was gonna be your purpose to help people do this?
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I mean, or was it just something you were planning to do
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until you did something different
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and then you kind of realized as you did it,
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hey, this is what I love doing.
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Like, see, to be honest with you,
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I don't know what I'm gonna do tomorrow,
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you know, nevermind in two, three, five, 10, 15 years time.
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So starting this, I just wing it.
7:27
And I just like take it as it comes.
7:30
And I still kind of do that.
7:33
I mean, I've obviously got things together a bit more now,
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but it's still like three days.
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I mean, I only booked this trip to Florida last Saturday
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and I go tomorrow for four weeks.
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Like I didn't know that was gonna happen, you know?
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So, and that kind of feeds into life
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and work and everything.
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So I don't know.
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I didn't ever think too far ahead.
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I just thought I'm gonna do it and let's see what goes.
7:55
So when you were doing that, what challenges came up?
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Did you face anything while building your platform
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and your business?
8:03
What was that like?
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So much, oh my gosh, so much.
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Like, well, the first thing that I felt
8:09
was like freaking burnout.
8:11
Well, I guess the first thing I felt was excitement.
8:13
You know, whenever you start your own thing
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and it starts to work, that was fun.
8:16
But it was the nervousness before that
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of like putting yourself out there.
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You know, you kind of feel like a bit of an idiot.
8:23
I know you probably don't know what that word means,
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but it's not offensive.
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You don't need to edit it out.
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But you kind of feel like an idiot
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whenever you're, you know, posting yourself
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as a new fitness trainer and social media
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and it's like, oh, and then it starts to work.
8:37
And then you get excited.
8:42
I guess the first, like, did you ask me barriers?
8:45
Is that what you said?
8:46
Yeah, yeah.
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What challenges you face?
8:48
Yeah, I guess the first one was putting yourself out there.
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Like that was a big one.
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Whereas now, like, I don't give a damn.
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You know, if you see the type of stuff I post,
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it's like bloody hell.
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But at the time that was one.
9:00
Burnout has hit me once or twice.
9:03
You know, whenever you're in charge of your schedule
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and everything, it's easy to say yes to everything, you know?
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And it's hard to, I guess, separate work
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from non-work in ways.
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And there's always more things you can be doing.
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So trying to manage life and work has been a challenge,
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even up till now, for sure.
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But I guess that's probably the main two.
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That resonates with me.
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I mean, you know, doing mindset coaching
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and launching the podcast and writing the book
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and launching the book and all these things.
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Before you realize it, you look down
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and you've realized you've been working seven days a week
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for 30 days.
9:50
Yeah, yeah, yeah.
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And then you're like, wait a second.
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30 days?
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More like freaking two years.
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I know, right?
9:56
Yeah, yeah.
9:57
For sure.
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Exactly.
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So yeah, I get that.
10:00
So what did you do?
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Have you put in boundaries or safeguards
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to make yourself stop or take a break?
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Or is this still something you're working on?
10:09
It's still something I'm working on.
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I've tried.
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So whenever I first moved into this house last March,
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I said, right, the laptop stays in this room.
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You know, when I'm in this room,
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this is where I do my work.
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I leave this room, work's done.
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That lasted, yeah, it lasted two or three days though.
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It's a good intention.
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It's a good intention.
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Intentions were right.
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But now it kind of comes with me lots of the time
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because I think, you know, I could do this or that
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whenever I have a minute.
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So it's definitely, yeah, I would say it's my main challenge.
10:48
Yeah.
10:49
Yeah, yeah, yeah.
10:49
For sure.
10:50
There's a lot of entrepreneurs,
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but at least you understand
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that if you don't slow down, you'll burn out.
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And so you're doing things,
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even if the laptop's not always staying in the room,
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at least you're doing things to keep it healthy.
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You know, I've had the pleasure
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of meeting your girlfriend online
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and, you know, like she's very friendly.
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I mean, at least you're making time
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for your significant other and time for your dog
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and your family life, as well as business.
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How do you balance that
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outside of trying to leave the laptop in that room?
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It's hard, right?
11:27
Here's the thing.
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I work from home.
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I live at home.
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I work out from home.
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My girlfriend works for me.
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So like everything's here, you know?
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So it's hard to separate.
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You know, everything's much than the one.
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It's hard to separate that.
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So I guess like, I know we've spoke about this before,
11:50
but scheduled dates and, you know,
11:54
setting time aside for that is important.
11:57
And it's easy to look past because you can always,
12:01
it almost feels unproductive,
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but because there's no direct return,
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like that's quantifiable, do you know what I mean?
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But obviously the return is strengthened
12:12
and maintained in the relationship, but that's,
12:15
yeah, I mean, it's definitely,
12:18
separating work and life is my main struggle,
12:22
but scheduling dates,
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even just doing and buying nice things.
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We've spoke, you know, we've spoke about this before.
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I find that that, like, okay.
12:34
I didn't like my car.
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I saw a car that I liked.
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I bought the car.
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And now I'm going on loads of drives and trips
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that I wouldn't have if I didn't do that
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because I enjoy the car as part of the process.
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Do you know what I mean?
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So things like that, I find help me,
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help me get out more and separate life
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and work a bit better.
12:56
Weird, it's a weird thing, but, oh yeah, I love it.
13:00
I feel like I was going to totally get the blame
13:02
if you didn't.
13:02
Because you were like, yeah, I took your advice.
13:04
I bought the car.
13:05
You were like, yeah, yeah.
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You were a big part of that process, that's for sure.
13:09
But no, I like it because my last car
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didn't accelerate very heavy,
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but this one, if you put the foot down,
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everyone hits their head.
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It gives me a wee giggle, yeah.
13:19
For those that don't know, he bought a Mustang.
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I did.
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And if you have a Mustang, don't hate me
13:23
because it's not a real Mustang.
13:25
It's an electric one, I understand.
13:27
I know, but it's still a Mustang.
13:29
They called it a Mustang.
13:29
It doesn't look like the old school,
13:31
but it's got some good acceleration.
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Yeah, it does, that's for sure.
13:35
So, I mean, just that one decision
13:37
has made other areas of your life.
13:39
And it's so awesome because you talked about
13:40
how some of these things aren't quantifiable.
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And it's true, spending time with your significant other
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isn't always quantifiable in the moment.
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But from that bigger picture, it's like,
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wow, this makes life a lot better
13:53
when I'm in a healthy relationship.
13:55
Literally.
13:56
Yeah.
13:57
Literally, going for one dinner date last week
14:02
to an Asian place, that made a week's difference.
14:07
The whole week felt better because we did that.
14:10
Whereas we could have just sat in on the laptop.
14:13
Yeah, I do that too with my husband.
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We try to make sure that we schedule a date night
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at least a couple of times a month.
14:22
Because it is very easy to just order in.
14:27
Make something really quick.
14:28
Eat as you work.
14:29
Yeah, exactly.
14:31
Wait, what did you say?
14:32
I said, it's easy to just eat as you work.
14:34
It is, exactly, with the laptops and do it.
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But actually taking time, setting our phones aside
14:39
and actually talking to each other
14:40
is really, really important.
14:43
So it seems like you're definitely discovering that.
14:46
Working on it.
14:47
And you've put down some good boundaries.
14:48
Exactly.
14:49
Give me five or 10 years and I'll have it sorted out.
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You get to try every day.
14:55
Every day is a whole new day to do it.
14:57
That's true.
14:59
So talking about purpose and how this is your purpose,
15:04
at least in this moment, helping people around the world
15:07
find and live their healthiest lives physically,
15:11
do you believe that purpose is discovered
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or do you believe that it's developed over time?
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Maybe like both.
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I guess I didn't actively try and decide that
15:27
or figure that out.
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But just by taking steps in that direction
15:31
has led me to here.
15:32
Even whenever I started doing fitness coaching,
15:38
it was anyone and everyone I was happy to work with.
15:46
But as times went on,
15:48
that has kind of became more of a niche, I guess.
15:53
But I didn't push for that niche, but it kind of happened.
15:57
And then it happened and I'm happy about it.
16:03
So I guess like both.
16:04
Do you think there's a part of you that manifested it?
16:07
Was there something deep down inside that wanted,
16:11
even if it's not necessarily the specific niche,
16:13
but just the fact that you have the freedom to travel,
16:17
the fact that you're doing well financially.
16:20
Do you think there was something inside of you
16:22
that was creating a life of financial freedom,
16:25
time freedom, even location freedom,
16:28
even if you didn't know exactly what it was?
16:30
For sure.
16:31
I have always wanted that since I started this.
16:34
And I was trapped in,
16:36
I used to do the in-person training from home.
16:39
I was trapped in a garage 12 hours a day.
16:41
And I felt stuck and trapped in a way,
16:43
even though it was fun and blah, blah, blah.
16:46
I felt like there's freaking so much life
16:47
and so much world that I'm in these four walls
16:49
all day and all, you know.
16:52
And I thought there's more to life
16:53
and I'd love to go travel
16:54
and I'd love to be able to do this and this.
16:57
And I joined different mentorships
16:59
and ways to try and help me.
17:01
But it almost felt like I was trying to force it in ways.
17:07
And whenever I stopped trying to,
17:13
like the outcome was the goal,
17:15
but whenever I stopped trying to reach the outcome
17:17
and just focused on the inputs,
17:20
focused on the delivery
17:22
and focused on having genuine relationships
17:24
and focused on caring about what I was doing
17:26
and everything in terms of social media,
17:28
in terms of presenting myself,
17:32
then everything started to click, you know.
17:35
And now I feel like I'm not,
17:38
like I feel like what I do is genuine.
17:41
Hopefully you can back me up on that.
17:45
And that allows everything to flow.
17:49
You know?
17:51
I mean, you just said that like a true mindset coach,
17:55
but you're absolutely right.
17:58
And yeah, so for those of you who don't know,
17:59
which I guess you probably don't know
18:01
because I haven't told you yet,
18:02
but I am a fitness client of Jordan's.
18:04
I've been on a fitness journey myself.
18:06
A lot of you know my story.
18:07
At one point I was over a hundred pounds heavier
18:09
and I've been working at trying to live
18:11
as healthy of a life as I can.
18:13
And for me, that started the mindset.
18:16
And as my mindset changed, my identity changed
18:19
and then everything began to flow.
18:21
And so finding Jordan to help me
18:23
in the physical aspect of that has been huge,
18:27
especially I've had injuries that had nothing to do
18:30
with my training, literally like, you know,
18:32
falling and breaking a tailbone,
18:34
like just a lot of different things.
18:36
And having that accountability of someone to remind me
18:39
that everything's going to be okay.
18:40
You don't have to fly off the wagon.
18:42
You know, you can still control the controllables,
18:45
something that Jordan loves to say.
18:47
But it's so true.
18:49
The main thing that he reminds me of in our check-ins,
18:54
no matter what the number is on the scale
18:57
or no matter how many times I made it to the gym,
19:00
he reminds me about my identity.
19:02
It reminds me that I am someone
19:04
who is getting in better health,
19:06
that I am someone that's working at changing my life.
19:09
And I feel like your identity, Jordan,
19:11
is one of authenticity.
19:13
And I think that's why you have so many people
19:15
that come to you because the more
19:17
that you're just being yourself and being real,
19:20
the more it just flows, you know?
19:23
I'm not a fan of the saying, fake it till you make it.
19:26
I can't stand that saying.
19:28
But I do love, be it and you'll see it.
19:30
And you become this authentic coach
19:35
who helps people no matter where they are.
19:37
And you're not pretentious.
19:39
You don't put people down.
19:41
And because of that, I think that's why
19:43
your business just grows and flows.
19:47
Whenever I started this, it's because I enjoyed it.
19:51
I wanted the freedom.
19:52
I liked helping people.
19:53
I knew I could do it properly.
19:55
And I knew I could get people results.
19:57
Then I joined this mentorship
20:01
and they freaking turned me into a salesperson,
20:05
like a freaking car salesman.
20:07
And then that built up a lot of anxiety
20:11
and resentment towards it because they're like,
20:13
no, this is what you have to do.
20:14
And I said, I don't like doing that.
20:15
And they said, well, then we can't help.
20:17
And I said, okay.
20:19
And I was doing these anxious,
20:24
stressful sales calls to try and get people in.
20:28
And it took a lot of the enjoyment out of it.
20:30
It made it feel a lot less personal,
20:32
a lot more transactional.
20:33
And obviously it is, there is a level of transaction,
20:36
of course, because it's a service,
20:39
but it took a lot of the relation out, I felt right away.
20:42
Because, so I feel like,
20:46
now I no longer do that.
20:47
And I'm very transparent upfront.
20:50
I'm willing to only take it to that stage
20:54
if people say it sounds good and it's within their range.
20:56
I feel like that is one thing
20:58
that a lot of business people would say
21:00
is a bad move for me.
21:01
But for me, it allows me to reduce a lot of my stress,
21:07
which for me makes it a good decision.
21:09
I feel like it doesn't all need to be,
21:12
obviously it has to be a good decision.
21:15
Obviously it has to benefit you financially,
21:17
but if that becomes your main goal,
21:20
a lot of times you can lose sight of why you started it,
21:23
for me at least.
21:25
Absolutely.
21:26
Yeah, I think I run into that in mindset coaching too.
21:29
There's a lot of mindset coaches
21:31
that believe that if you're not charging a high ticket,
21:34
20 or $30,000 for six months,
21:37
that you're not doing a service to someone else.
21:39
And my whole thing, and from working with you,
21:42
it helped me decide this too.
21:43
I wanted to have an option that's accessible for everyone.
21:48
Because I feel like our purpose,
21:50
whatever that is that we're sharing,
21:53
should be something that we can share to everybody.
21:55
And I mean, that doesn't mean I can do one-on-ones
21:57
with everybody for $200 a month or anything,
22:00
but it does mean that I can have an option
22:03
for a group for that,
22:04
or even having the book that people can get
22:08
for less than $20.
22:10
Having some ways to get what we're teaching out there,
22:13
and you do it so well through your daily posts on Instagram.
22:19
And that's giving people an absolute,
22:21
complete, cost-free way to get real,
22:23
honest-to-goodness fitness advice,
22:25
as well as some kind of good humor
22:27
that goes along with it too.
22:28
That's true.
22:29
Maybe I should start charging for them posts, you know?
22:31
I'm joking.
22:33
You've heard it here.
22:34
There's gonna be a Patreon.
22:36
There's gonna be a,
22:38
well, the jokes that I tell are quite average,
22:41
a higher, a paid version with some good jokes.
22:46
For like better jokes?
22:46
Yeah, yeah.
22:48
That's right.
22:50
That's a great plan.
22:52
That's, it's like the opposite of OnlyFans.
22:55
It's like instead,
22:56
it's not that you're gonna show more skin for more money.
22:59
You're just gonna tell better jokes for more money.
23:00
Yeah, Only Jokes.
23:02
That's the new business plan. Only Jokes.
23:03
That's perfect.
23:04
Only Jokes. There we go.
23:05
You heard it here first, folks.
23:07
Hmm.
23:08
So what mindset patterns do you think people get into
23:12
that hold them back?
23:13
Because even though you don't do mindset coaching,
23:15
you see mindset patterns all the time
23:18
through your fitness coaching, I'm sure.
23:20
Yeah, the main one is start.
23:22
Is that a?
23:23
Yeah.
23:24
Yeah, is that a fair answer?
23:27
Because with fitness coaching,
23:28
it's goal-oriented, obviously, right?
23:32
Oriented, orientated, whatever.
23:33
And it's here you are now,
23:35
here's the goal, and getting them there.
23:37
But most people are here and have never been here.
23:42
You know?
23:43
And because they've never been somewhere you don't know,
23:47
you almost don't believe it, in a way.
23:51
So a lot of people will have doubt of,
23:54
can that actually happen to me?
23:56
Or, you know, I haven't had abs since,
23:58
or I've never had abs, so I don't, you know.
24:00
Things like this.
24:01
Self-doubt is the big one, for sure.
24:05
I think that's true.
24:07
So would you say that's the main reason
24:09
that people struggle to stay consistent?
24:11
Or is there another reason with consistency, too?
24:14
I think that's a big one.
24:16
Because that can, I think it's a big one
24:19
because you're doubting from the get-go, you know?
24:22
It doesn't matter, like, sometimes what you even say,
24:26
they still won't believe it until they start to see it.
24:29
And then whenever they start to see it,
24:30
then, oh, wow, you know, things pick up.
24:32
But I would say that's the main problem
24:34
with consistency, though,
24:35
because people don't see the vision,
24:39
which leads to, oh, I can't be bothered
24:41
doing this gym session, or I can't be bothered
24:44
eating this or doing this, because it doesn't matter,
24:47
because it's not gonna work anyway.
24:49
And then before you know it, they give up.
24:52
That's so powerful, too.
24:54
I mean, as someone who's, like,
24:55
literally struggled my whole life with weight,
25:00
like, just getting, I remember when I finally got to 245.
25:04
That was my big first goal,
25:06
because I had been weighing, like,
25:08
I weighed 350 pounds, and it fluctuated
25:11
between 320 and 350 for so many years.
25:14
And getting under 300 and staying there was huge.
25:17
And then every time I would hit a milestone,
25:19
and then finally being at, like, 245,
25:22
and feeling like, oh, my God, I actually did this.
25:26
And now, you know, I'm trying to lose another 20 pounds
25:28
while I'm gaining more muscle and all of that.
25:30
But for someone who had never accomplished it before,
25:35
it is true.
25:35
I had to start thinking, what will I feel like
25:39
when I hit that goal?
25:41
And once I could feel it in my mind,
25:43
then I could actually be like, it is possible.
25:45
It is possible, it is possible.
25:47
But, I mean, you haven't always looked the way you look.
25:50
I mean, you may have always been athletic,
25:52
but, I mean, you know, like, we all have different goals
25:54
that we're trying to get to.
25:56
But if someone is like me, and they look at someone
25:59
who is, you know, 8% body fat or something,
26:02
they probably think, well, no, I could never look like that.
26:05
But it's not about trying to look like someone else.
26:07
It's about trying to live
26:09
the healthiest version of yourself.
26:11
Please pardon me while I interrupt your podcast
26:13
with a word from your sponsor, me.
26:16
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26:17
and you're looking for more motivation,
26:19
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26:22
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26:39
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27:06
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27:19
And now, let's get back to this podcast.
27:22
Yeah, and then every time,
27:24
whenever you have a script and you track the progress,
27:27
and each week you just wanna be a bit better than last week,
27:31
the repetition of that, you know,
27:33
eventually will get you there.
27:36
Obviously it takes some tweaks and adjustments
27:38
along the way, but yeah,
27:39
I feel like one thing people don't have is,
27:42
is tracking progress.
27:43
You know, they look in the mirror and they don't change
27:46
because they saw themselves in the mirror yesterday
27:48
and the day before that, and the day before that,
27:49
and the day before that.
27:50
So you're not, you know,
27:51
it'd be different whenever you get a haircut.
27:54
It's a big change really fast.
27:56
Whereas with fitness, slow,
27:59
but the time passes either way, you know?
28:01
So if you have a script that works,
28:04
you're tracking your progress
28:05
and you know what the goals are
28:07
and you know what's gonna get you there,
28:09
that's the best thing.
28:11
I love what you said, time passes either way.
28:14
It's like that old saying, choose your heart.
28:17
Yeah, exactly.
28:17
It's hard to get a shape, but it's hard not to, you know?
28:20
Yeah, and so many people be like,
28:21
ah, you know, a big thing people ask me at the start,
28:25
how long is this gonna take?
28:29
I have no idea.
28:30
I'm like, it depends.
28:31
The rest of your life.
28:33
It's good, that's a good answer.
28:34
It's like, it depends because it's where you are now,
28:37
it's where you want to get to
28:38
and it's how well you implement, you know?
28:39
And I say to people,
28:41
it could take three, six, 12 months, whatever.
28:43
Ah, too long, forget it.
28:44
12 months time, they could have been there,
28:46
but they're still where they were, you know?
28:51
That's a problem.
28:52
That's where it comes into the goals changing.
28:54
So instead of a goal of, I wanna lose 20 pounds
28:58
or I want to gain this amount of muscle or whatever,
29:02
the goal should become, I want to be the identity
29:05
of someone who is living a healthy life, you know?
29:08
And then all of those other things
29:10
become a by-product of it, you know?
29:13
It all becomes an identity.
29:14
And I would say one thing people,
29:16
also a problem people have,
29:18
going back to what we were talking about a minute ago
29:20
with the consistency problem
29:22
is that they will wanna lose 100 pounds or whatever, right?
29:27
And that's a freaking mountain
29:29
if you look at it from the bottom, you know?
29:32
But this might sound silly,
29:34
but all you're doing is if you lose one pound
29:38
and then do that 100 times
29:41
or you lose two pounds and do it 50 times, you know?
29:42
Like if you say lose 100 pounds, people go,
29:44
oof, if you say lose two pounds, that's easy.
29:47
And do it again and then again and then again.
29:50
And then before you know it, you know?
29:51
Just lose two pounds 50 times.
29:53
Yeah, but that sounds hard.
29:56
But then you know that's what it is, right?
29:59
Yeah.
29:59
Or five pounds 20 times, whatever.
30:01
But yeah, that is what it is.
30:03
You know?
30:04
So what do you think the difference is
30:06
between like motivation and discipline?
30:09
Oh, wow.
30:10
What a question.
30:11
I know, I brought some good questions today, man.
30:13
What a question.
30:14
Yes, motivation is good.
30:18
And I try and keep people motivated
30:21
and tracking people's progress
30:22
and showing them each week
30:24
that they're better than they were last week
30:26
provides motivation, right?
30:27
But I could be lying,
30:28
like I was freaking lying downstairs last week
30:31
watching a movie and I was on my phone scrolling
30:36
scrolling and I see this person that I know
30:41
and they look amazing, you know?
30:44
And I thought, whoa, they freaking look really good.
30:49
Turned the TV off, went upstairs and did a workout.
30:53
So that was a quick burst of motivation.
30:54
But you know, so like, I guess that was,
30:58
I don't actually know what that was.
31:00
Discipline is good because you have a plan
31:06
and regardless if you want to do it or not, you do it.
31:09
You see the results.
31:09
But motivation, if you rely too heavily on that,
31:12
I feel like, you know, it comes and goes so easy.
31:14
Like I got a burst of motivation watching the movie.
31:18
And if I didn't do anything 30 minutes later,
31:21
I could have been laying, eating popcorn, you know?
31:25
Well, and that just shows motivation
31:26
can come from different areas too.
31:28
But yeah, so discipline is what you do
31:30
when you don't feel like doing it, basically.
31:33
Is that it?
31:33
You do it because it's the commitment
31:35
you've made to yourself.
31:37
Like, we break promises to ourselves
31:40
that we would never break to other people.
31:42
Yes, we do.
31:45
I'm not one for quotes or nothing,
31:47
but I do like when it's follow the plan, not the mood.
31:51
Like it.
31:53
Yeah.
31:54
You know, it's easy to do the opposite.
31:57
I know I've seen that probably on a cereal box or something.
32:00
Yeah, there's another similar one
32:03
that just says work the damn plan.
32:05
I'm like.
32:06
That's true.
32:07
Just do it, you know, it's yeah.
32:09
Have you ever had times in your life
32:11
where you struggle with like, with motivation or?
32:14
Oh, for sure.
32:16
Absolutely.
32:18
A couple of, this is silly, right?
32:21
But two things that I do that helps me stay disciplined.
32:24
Number one, I say on my Instagram videos,
32:27
at the end, follow me for tips to help you get in shape
32:29
because I post them every day.
32:31
It gives me a commitment, a public commitment
32:34
that if you follow me, you will see posts every day.
32:36
Now it's not, sometimes it's helpful stories,
32:40
but probably out of 365 days a year, I'll post 340, you know.
32:45
Another thing I do,
32:47
all my communications with clients is done on WhatsApp.
32:50
And whenever you're getting lots of messages,
32:52
it's easy to take a long time to respond.
32:57
I like to be responsive.
32:59
I know like people have, you know,
33:01
these are my messaging hours.
33:03
My thing is, if you message me,
33:06
I'll get back to you as soon as I can.
33:08
To keep me accountable and in check with my discipline,
33:13
not so much motivation,
33:14
because that's, well, call it what you want.
33:17
I keep my last active visible to everybody.
33:20
And if I turned that off,
33:21
I could probably slip into like a, you know,
33:24
a lazier, longer to respond time,
33:28
oh, he was online, you know, why is he not replying?
33:31
So I do try and keep snappy with my replies.
33:34
Now there is times whenever I purposefully won't go
33:37
on WhatsApp for hours so people know that I'm offline,
33:40
but yeah, I keep that on to keep me accountable there.
33:43
I love that.
33:44
Two simple things, you know, but it helps me.
33:46
Yeah, so that helps with discipline.
33:48
Well, and like mentioning Instagram.
33:51
So how many Instagram followers do you have now about?
33:55
82,000.
33:56
82,000, that's awesome.
33:58
And I love it.
33:59
So how many of those did you buy?
34:01
Like you bought 50,000?
34:02
No, I'm just kidding.
34:03
81,000.
34:06
81,999, I'm your only real follower on Instagram.
34:08
No, I've got a thousand.
34:09
We have big families out here in this part of the world.
34:12
So a thousand family members and then 81,000 bots.
34:16
Gotcha.
34:18
Yeah, no, I love that.
34:19
Yeah, I really believe that what's made you so popular
34:25
on Instagram is your authenticity.
34:28
We've talked about that, but it is the fact
34:30
that you're not just giving fitness advice.
34:34
You're also being kind of funny.
34:36
You'll be self-deprecating.
34:37
If you tell a joke that you don't particularly love,
34:40
you're like, that wasn't a very good joke.
34:42
You know what I mean?
34:42
You're just doing that.
34:44
Why is that important to you?
34:45
Did you recognize that that was gonna be your niche
34:48
of actually being a real person or what was that?
34:51
Did it just happen?
34:52
It just happened.
34:53
So I mean, as content creators,
34:56
you take ideas from other people.
34:58
And a couple of my friends are not friend,
35:03
but what's the other word?
35:05
What am I trying to say?
35:06
Not like, anyways, a couple of people, right.
35:09
Not colleagues, but like people I know.
35:13
Anyways, forget about that.
35:15
I seen people doing like different styles of videos
35:17
and I thought that could work.
35:20
And then I tried it.
35:21
And the first time I did that type of sarcastic style,
35:24
silly jokes video, it just boom,
35:28
just hit all of my videos before that were kind of dead.
35:31
And this one hit.
35:32
So I thought, ooh, I could be onto something here.
35:35
And I kept going with it.
35:37
And then I introduced my twin,
35:38
who some people think is legit my twin.
35:42
And then that hit, you know?
35:44
So I've tweaked it as I've went with it.
35:48
Okay, so your twin.
35:51
Now, am I right in thinking that your twin represents
35:54
like some of the cringier type of followers that you get?
35:57
Yeah, that's right, that's right.
35:59
For sure.
36:00
Yeah, cause some of the, you see my comments
36:01
and I mean, you don't see my DMs,
36:03
but comments, people are willing to say in public.
36:06
So you can imagine what the DMs can be like.
36:09
Exactly, yeah.
36:10
So I get that, but not to the same extent,
36:13
but I understand.
36:14
Oh my gosh, it's ridiculous.
36:15
So yeah, so I kind of just brought it to life in a person
36:17
and it's silly, it's funny, it's fun.
36:21
It is fun.
36:21
And people enjoy it, you know?
36:23
Yeah.
36:23
So what do you think you've learned about people
36:26
through Instagram?
36:27
Like, have you learned through just about people in general?
36:32
I've learned there's many, oh my gosh.
36:36
I've learned that there's many different types of people.
36:40
I've learned that people like many different types of things.
36:44
I've heard that, I've learned that if worst came to worst,
36:49
I could probably become a millionaire selling feet pics.
36:54
I was gonna ask you if that's true.
36:56
Is that true?
36:57
I can, if anyone sees this,
36:59
who knows about the feet situation,
37:04
I have never benefited or profited from my feet.
37:08
Make that clear.
37:09
Yeah.
37:09
Okay.
37:11
But yeah, absolutely, that's for sure real.
37:13
If you want some pics though,
37:15
there's a link in the comments and the show notes
37:17
and you know.
37:18
That's right.
37:20
That's right.
37:21
For his only feet page.
37:22
Only feet.
37:23
Yeah.
37:24
So I have a good friend of mine who's also,
37:26
he's an influencer and he and his partner
37:29
post really funny things.
37:31
His name's tall freak on Instagram.
37:33
But he's really tall.
37:34
Yeah.
37:35
And he's six four.
37:36
Well, he has like a size 15 shoe
37:38
and he gets people asking him to buy his shoes all the time.
37:42
Yeah.
37:43
And he's like, if I would just do it,
37:45
I could be so wealthy,
37:46
but I just can't in good conscience sell them my shoes.
37:48
It's crazy.
37:49
Yeah.
37:50
People ask for shoes, socks, everything.
37:52
Everything.
37:53
Worn, worn, not clean.
37:56
You know what I say?
37:58
I can tell you where I got these shoes from.
38:01
You can go and buy a pair.
38:02
But no, they weren't the used ones.
38:05
Exactly.
38:06
I've never done that on anyone.
38:07
Okay.
38:08
No, I believe you because I know you well, but yeah.
38:11
I'm sure there's a price though.
38:12
I'm just kidding.
38:15
I haven't got offered it yet.
38:18
Exactly.
38:19
So what has been one of the funniest
38:21
or most unexpected moments
38:23
from just being on social media content journey in general?
38:27
Is there anything that stands out that is,
38:30
you know, PG 13 or better?
38:33
Ooh, probe, probe me more, probe me more.
38:36
Yeah.
38:37
So, I mean, anything, any funny experience maybe
38:40
that you've had with, yeah.
38:42
So.
38:43
A request or a video.
38:45
Well, do you know what's funny?
38:46
Whenever it turns into real life,
38:49
as in, let me expand on that.
38:52
So, Northern Ireland's a small place.
38:55
If, you know, if you do anything out of the normal
38:57
over here, social media or whatever,
38:59
people quickly learn that and, you know,
39:01
so it's normal if you're out and about
39:03
and somebody knows you who you don't know
39:06
because they see you.
39:07
But whenever that happens in like freaking New York City
39:09
or, you know, New Jersey or,
39:14
in London, you know, whatever people come up to you
39:16
like, you know, you're freaking,
39:18
are you Jordan?
39:19
You know, these random ass people who like know you
39:22
because they see what you post and I post,
39:26
you know, you share so much of your life,
39:28
people feel like they know you before you've said hello to.
39:32
That's weird.
39:33
Yeah.
39:34
That's weird.
39:35
I was on a train.
39:36
It takes getting used to.
39:37
Yeah, we were on a train with Leigh actually
39:38
last summer in New York and we were in this carriage
39:42
and this was a client retreat I was on
39:44
and we were in New Jersey
39:46
and then we went into New York City
39:47
and we were sat on this train,
39:48
Cartage or whatever you call it
39:50
and there was five or six of us sitting
39:52
and then I looked over like this
39:53
and the guy who was just sitting directly
39:55
was like looking at me and I thought, oh no.
39:58
And he said, are you Jordan?
40:00
Ha, and I was like, yes.
40:03
And he pulled out his phone and he was following me
40:04
and he's talking about my videos.
40:06
So that like, that's weird.
40:07
Yeah.
40:08
Weird.
40:09
I think that takes some getting used to, you know?
40:13
Like I'm like you, it's happened a couple of times
40:16
locally at the gym or something
40:18
but when I was in Los Angeles at the Hollywood YMCA,
40:22
the girl working the thing recognized me
40:24
and she was like, hey, you're the guy
40:26
that posts from his lake, which is what people say
40:29
because a lot of my videos were from my lake
40:31
and I'm in Los Angeles and I'm just like, what?
40:35
So weird.
40:36
She's like, oh yeah, I love your stuff
40:37
and has to show me.
40:38
Yeah, it's a different experience
40:43
when you start getting recognized
40:44
but it also, in a way, it shows that
40:46
you're doing the right thing, you know?
40:49
Because at least he's not recognizing you
40:51
and be like, oh, you're Jordan.
40:52
You're that guy I can't stand, you know?
40:55
Yeah, exactly.
40:56
That's happened like one,
40:56
that has happened as well one time though.
40:59
But that was okay.
41:00
That was a story for a private conversation between us.
41:03
Okay, I'll be sure to hear that.
41:05
I'll post that synopsis in the show notes too then.
41:09
Yes, you can put that in the comments.
41:11
But yeah, I mean, at least people are saying,
41:13
hey, you're Jordan and hopefully we enjoy watching you
41:17
because you make me laugh
41:18
or you give me good fitness advice or whatever.
41:20
Yeah, for whatever reason,
41:22
I tend to steer clear from the heat.
41:24
Like I very rarely would get heated on, which is weird.
41:27
You know?
41:28
Yeah.
41:29
I mean, don't start hitting on me now, everyone, please.
41:30
But yeah, I mean, it's nice, but it's weird.
41:33
So is there any, not hot take,
41:36
I don't want you to start getting heat,
41:39
but is there anything that you would share
41:41
that is a genuine value that you hold
41:43
that maybe you haven't necessarily put out there
41:47
on social media yet?
41:47
Is there something that you believe
41:49
is a really important value
41:50
that all people should hold to?
41:54
Important value?
41:56
Nothing immediately spring into mind, you know?
41:59
So moving on to something more practical
42:02
for people who may see this,
42:03
maybe they're not familiar with your content.
42:07
What are two to three simple habits
42:09
that someone can start today
42:12
that would radically improve their health?
42:14
Okay, two to three habits.
42:17
Let me pick the best ones.
42:19
Yeah.
42:20
Number one, this is not so much,
42:22
I don't know if you would call this a habit.
42:23
You can correct me if this is wrong,
42:25
but I would say have a clear why behind your goals, right?
42:33
A lot of people want to get in shape,
42:35
but I say why?
42:35
And they say, because it's not strong enough, you know?
42:39
Because there is like a fitness journey.
42:42
No, it's not the hardest thing in the world.
42:44
You're not going to war,
42:45
but it has challenges.
42:46
It has, like we've talked about motivation dips.
42:48
If you don't have a strong reason
42:49
why you're actually trying to do it,
42:52
boom, forget about it, you know?
42:54
So I think having an actual reason
42:57
for why you want to get in shape, you know,
42:58
is it I want to live a longer life?
43:00
Is it I want to be pain-free?
43:01
Is it I want to see my kids grow up
43:05
and I want to be able to play with them?
43:07
Or is it I've never looked how I want to,
43:10
and there's only, we only have one shot, you know?
43:13
Something, not just I want to get in,
43:15
I just want to, you know,
43:18
it needs to have some purpose behind it.
43:20
And then having support that big reason
43:23
with actual ways to get there,
43:26
that's a big thing.
43:28
But also just, if you're starting from scratch,
43:31
it needs to be, I tell people that you should try,
43:35
even if your habits are disastrous,
43:37
you should try and keep them similar,
43:40
but more gearing towards your goal, you know?
43:44
So you don't have to,
43:45
it doesn't have to be drastic changes.
43:46
You don't have to go from a couch potato
43:48
to six gym sessions a week.
43:51
If you're a total couch potato,
43:55
keep that time in in the evenings, you know,
43:57
allow yourself to do that.
43:58
Introduce a little step goal,
44:00
introduce some working out,
44:02
and then as you get more into it,
44:04
then you can start to titter things up a bit, you know?
44:06
A lot of people just go from here to here, boom,
44:09
last two, three weeks, and then they cut it.
44:11
So I would keep your habits similar,
44:13
just make them more towards your goal,
44:15
and have a strong why of why you want to get there.
44:19
I like that.
44:20
I don't know if that's habit, like, you know,
44:22
I don't know if that answered your question,
44:23
but that's the advice I would give.
44:26
Well, I think it did.
44:27
The habit could be constantly touching base with your why,
44:30
you know?
44:31
Yeah, yeah.
44:32
And I think that's very important
44:35
in everything in your life.
44:36
I mean, why are we doing anything, you know?
44:38
What is that goal?
44:39
What is the reason?
44:41
Is it for our family?
44:42
Is it for longevity?
44:43
Is it to leave a mark or a greatness on the world?
44:46
You know, what is that why?
44:48
And fitness is certainly a huge part of that, you know?
44:52
And fitness also plays a lot into mindset,
44:56
you know, I do, I've told you about this before,
44:58
but I do a visualization meditation
45:01
while I'm on the elliptical machine.
45:04
You know, there's something about that dopamine rush
45:06
while I'm also, you know, visualizing my goal achieved life,
45:10
you know, whether that's speaking or hosting the podcast
45:12
or coaching people, whatever that is,
45:15
and I'm visualizing it, it just makes it even more real
45:18
when I've got that dopamine going with it as well.
45:21
I like it.
45:22
How has transforming people's lives changed your own life?
45:27
It's funny because everyone's so different, you know?
45:34
And everyone's transformations totally,
45:39
some people wanna look good and they look good
45:42
and that's it.
45:43
Other people is they're grieving loss,
45:47
you know, they've lost a partner
45:48
or they've lost a loved one, whatever.
45:52
And they wanna channel their energy into themselves
45:55
and that's awesome.
45:57
You know, so it's actually just seeing people change
46:00
is awesome for me.
46:02
You know, I wouldn't like, again, it's not quantifiable
46:05
that by this happening, this has happened to me,
46:08
but just watching that happen is really rewarding, you know?
46:13
In a more, this has changed my life
46:16
because of this is pretty much wherever I go in the world,
46:20
there's people who I know, you know,
46:23
or who I can hang out with or stay with even.
46:27
So in a real world sense, that's been pretty cool,
46:31
you know, and I get to learn a lot of different ways
46:32
of life and cultures and yeah,
46:36
so just watching people change
46:38
and the transition and the journey is rewarding.
46:41
That's awesome.
46:42
And then getting to live life like they do at times
46:45
is, yeah.
46:47
What legacy are you hoping to leave?
46:50
Oh, hmm, in general?
46:54
On the fitness world, for my family, what way?
46:57
In general, just the impact or legacy,
47:00
the greatness that you want to leave this world.
47:04
I would like to be, I would like to help
47:06
as many people as I can without feeding any bullshit
47:12
to anybody.
47:13
I'd like to be known as someone who genuinely cares
47:16
and helps and be a dog person.
47:22
You are a dog person, that's awesome.
47:25
I want to be known as a dog person.
47:28
So I feel like we should put a picture
47:32
of your dog up right now.
47:34
So send me a picture of your dog, we'll put it,
47:37
we'll put her up right there.
47:38
Remind us of your dog's name.
47:40
Millie.
47:41
Millie, that's right.
47:42
Allie is your girlfriend, Millie is the dog.
47:44
Because I grew up with two dogs,
47:46
one was called Molly and one was called Tilly.
47:48
Oh, so you've got Millie.
47:51
Brilliant.
47:53
There's the one.
47:54
Last question for you, Jordan.
47:56
What is one truth about purpose
47:59
that you think most people are missing?
48:01
Wow, John, you're killing me here.
48:04
All right, give me a sec to prep for this one.
48:06
One truth about purpose, okay.
48:08
Right, repeat the question.
48:11
What is one truth about purpose
48:14
that you think most people are missing?
48:17
Well, I feel like I can't answer this for most people,
48:20
but I can answer it for a previous version of me.
48:25
And the thing that was getting in the way of me
48:29
and my purpose, like we were talking about,
48:31
was not staying true to myself.
48:35
My purpose being a fitness coach in this conversation,
48:39
helping people, the wow,
48:42
look how much money I can make doing this
48:44
if I charge people this amount.
48:46
That then became my purpose,
48:48
how much money can I make this month?
48:54
And then my purpose then became
48:57
making as much money as possible
48:59
rather than my purpose is to help people.
49:02
If I do this properly,
49:04
I will benefit from that in that way anyway.
49:08
So I guess for me, that was external pressure
49:12
from the people that were helping me though.
49:14
Mm-hmm, yeah.
49:16
Yeah, it sounds like you had some people in your ear
49:19
that were pushing you toward
49:21
a typical high-ticket sales funnel and-
49:24
And you know what?
49:25
That's exactly what- It didn't resonate.
49:25
Their job was, and that's exactly what I signed up for.
49:28
So no hate on them for that,
49:29
but yeah, exactly for me, it didn't resonate.
49:31
A lot of times we don't know
49:33
that something doesn't resonate until we try to apply it.
49:36
That's right.
49:37
You know?
49:37
That's right.
49:38
So kudos to you for realizing that's not who you are
49:40
and taking a different path.
49:42
I appreciate it.
49:44
I think that's awesome.
49:45
What stands out for me in this conversation
49:48
is the authenticity to take the path less traveled.
49:52
It is how you live health as an identity,
49:57
the importance of discipline over motivation,
50:00
and how you truly do live purpose through your service.
50:04
You know, it's not about how much money can you make.
50:09
It's not about trying to just charge a high ticket.
50:12
It's about how many lives can you change.
50:14
And I think that's fantastic, man.
50:18
So Jordan, if people want to find you on social media,
50:21
what is your handle, sir?
50:23
At George Wills, J-O-R-D-S-W-I-L-S, 1L.
50:28
Awesome.
50:29
And that's on Instagram.
50:30
And are you verified?
50:32
Do you have the blue check mark?
50:33
You better do.
50:34
Go check it out.
50:35
Awesome.
50:36
Just make sure they don't follow the wrong person.
50:38
Yes, don't follow the wrong one.
50:41
Exactly.
50:42
Awesome.
50:42
So Jordan, I sure appreciate you being here today
50:45
and never stop living your own revolution of purpose,
50:48
Jordan.
50:49
I will not.
50:50
Appreciate being here.
50:51
Hey, and from a personal note,
50:53
thank you for the way that you have helped me
50:55
with my own fitness journey
50:57
and the way that you're helping all of your clients.
51:00
We will keep going.
51:01
Appreciate it.
51:02
All right.
51:03
Thanks, Jordan.