Latest / WIN/WIN: Women in Innovation
#23 Leatrice Eiseman | Executive Director @ Pantone
In this episode, Lee Eiseman expounds on the importance of color and the psychology and perceptions around it. Currently the Executive Director of the Pantone Color Institute, she’s spent over 35 years examining color, starting with designing a practicum while studying at UCLA, which she still uses in teaching about color today. She explains why Pantone looks to the zeitgeist for their annual color selections and what color means for purchasing decisions.
Listen for advice on:
Why nature and association are essential to understanding color
At what stage of development companies should…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.