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Five Black Fridays in One Week at Montana Knife Company
Brandon Horoho, co-founder and CMO of Montana Knife Company (MKC), joins Taylor Holiday live at Commerce Roundtable in San Diego to break down a Black Friday strategy built around product drops. MKC creates five distinct shopping events across the week, giving customers reasons to buy full-price knives as new products and inventory become available.
Brandon explains how the team plans those releases around different customer interests, gives each launch its own email and SMS push, and schedules additional drops after Cyber Monday to keep selling through the Christmas shipping cutoff.
In this…
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