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From Set Back to Set Up!: Jamie Kern Lima of IT Cosmetics
Even as a child, Jamie Kern Lima loved listening to people share their stories. As a kid she would watch Oprah in the family living room, soaking up both the sincerity and contagious enthusiasm that was the hallmark of such an iconic show. It came as a surprise, then, when Jamie’s dream job as a news anchor didn’t turn out to be as fulfilling as she’d hoped.
A sudden, tenacious battle with rosacea led Jamie to explore a countless number of makeup and skincare options, all to no avail. Inspiration struck when she decided to create her own line of cosmetics despite her lack of experience in the…
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