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How Is Ohio State Going To Allocate Its $20.5 Million In Revenue Sharing? · Buckeyes TomOrrow Morning

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  Speaker 1: Hello, everybody, Welcome to Buckeyes tomorrow morning for Friday, June thirteenth.
• 0:05
  Speaker 2: The Texas game is in.
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  Speaker 1: Seventy eight days, the Michigan game in one hundred and
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  Speaker 1: book you're catering today at gratefulgriddle dot com. I'm your host,
• 0:23
  Speaker 1: Tony Gerdiman for I believe the last day on this show,
• 0:28
  Speaker 1: I'll be on other shows. Tom will be back, and
• 0:32
  Speaker 1: everybody celebrate Tom's return. What he does get back today
• 0:36
  Speaker 1: is a boy. We've got a lot for you. We
• 0:39
  Speaker 1: spoke with Rossbyork, Ohio State's athletic director on Thursday and
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  Speaker 1: a ton of topics. He spoke and answered questions for
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  Speaker 1: an hour and fifteen minutes, and so there's there's. You
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  Speaker 1: can find all of the entire video at YouTube dot com.
• 0:52
  Speaker 1: Slash bucke Huddle. You can find it at Buckeye Huddle
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  Speaker 1: dot com. I wrote up bullet points of everything that
• 0:58
  Speaker 1: he had to say, covered the Nile space, the creation
• 1:01
  Speaker 1: of an analytics arm for Ohio State athletics, the creation
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  Speaker 1: of the entire departments to handle and market athletes for
• 1:11
  Speaker 1: for an aisle purposes. Is his preferences for more night
• 1:16
  Speaker 1: games at Ohio State that could have been in a
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  Speaker 1: show in itself. In fact, Kevin and Kevin Donning myself
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  Speaker 1: have a Buckeye Weekly where we discuss these thoughts from
• 1:24
  Speaker 1: Ross Bjork and his plans for a more more enjoyable
• 1:28
  Speaker 1: game day environment and the logistics and the possibilities of
• 1:32
  Speaker 1: more night games. So you can find that at YouTube
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  Speaker 1: dot com slash Buckeye Huddle as well as soon as
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  Speaker 1: I get it posted. So the subject today is we're
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  Speaker 1: going to be talking about the Nile stuff and the
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  Speaker 1: twenty point five and not just the twenty point five
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  Speaker 1: million dollars that is Ohio State is captain all schools
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  Speaker 1: are capped at and how Ohio State is going to
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  Speaker 1: put forth their twenty point five million dollars.
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  Speaker 2: And how they're going to divvy that up.
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  Speaker 1: In a sense. And so this first part for Bross
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  Speaker 1: is talking about the Buckeye Sports Group that has been
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  Speaker 1: created to help with the nil to market athletes and
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  Speaker 1: just explain a little bit about where the money is
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  Speaker 1: going and who's handling, and just overall the benefits the
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  Speaker 1: athletes are going to be getting from it.
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  Speaker 3: Yesterday, we are earlier this week Monday, Buckeye Sports Group.
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  Speaker 3: I'm sure we have lots of questions about that, but
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  Speaker 3: essentially what that does is that brings all the resources
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  Speaker 3: that we've had in inniow and it's been dispersed right
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  Speaker 3: collectives a little bit of leer field. Right athletes can get,
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  Speaker 3: you know, agreements on their own. This really brings everything
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  Speaker 3: under one unbrewing. So the Foundation eighteen seventy, the people
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  Speaker 3: involved in those groups, they want to stay involved, they
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  Speaker 3: want to help, and we embrace that.
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  Speaker 2: And so they've done a great job.
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  Speaker 3: But as we transition with Ohio State Sports Properties, it's
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  Speaker 3: really a marketing agency that can go out and range
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  Speaker 3: agreements between an athlete in a business. And I'll get
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  Speaker 3: into some of the house case elements here in a second.
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  Speaker 3: If you think about Columbus two point two million people,
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  Speaker 3: we have sixteen fortune thousand companies. We have fifty companies
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  Speaker 3: that employee over one thousand people right here in Columbus.
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  Speaker 3: We have a ton of former athletes that live in
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  Speaker 3: our community. So we've got built in connections, so really
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  Speaker 3: really excited about the Buckeye Sports Group and the partnerships
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  Speaker 3: that have been created.
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  Speaker 1: This next clip has Ross Buorke talking about Project thirty six,
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  Speaker 1: which is to self opposed mandate to keep all thirty
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  Speaker 1: six arts inity sports at Ohio State and the way
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  Speaker 1: the revenue will be dispersed. Interestingly, not all thirty six
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  Speaker 1: sports are going to be beneficiaries of that revenue. Only
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  Speaker 1: four sports, football, men's basketball, women's basketball, and women's volleyball
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  Speaker 1: will be getting the twenty point five million, which will
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  Speaker 1: actually be eighteen million because two and a half million
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  Speaker 1: has to go to the new scholarships every year. So
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  Speaker 1: that's part of a part of the deal, the settlement
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  Speaker 1: that maybe people didn't understand to realize, including most of
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  Speaker 1: us in the room on Thursday. So here is Roskuler
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  Speaker 1: talking about that, and also he declined to say how
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  Speaker 1: much of that would go to football, but other programs
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  Speaker 1: have talked about, you know, eighty percent or seventy five
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  Speaker 1: percent going to football, the football schools that you would expect,
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  Speaker 1: but they've got metrics that they're using, so you would
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  Speaker 1: expect it's going to be something similar like that. Don't
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  Speaker 1: worry football will get the bulk of the money if
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  Speaker 1: you're concerned about that.
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  Speaker 2: So project thirty six. So how do we adapt?
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  Speaker 3: So we started Project thirty six in the fall of
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  Speaker 3: twenty twenty three, I believe before I got here about Okay,
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  Speaker 3: we know house case settlement is coming.
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  Speaker 2: How do we do it here at Ohio State.
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  Speaker 3: So there was a lot of planning that took place
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  Speaker 3: starting in the fall in twenty twenty three. So for us, right,
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  Speaker 3: and we know what the parameters are, there's twenty point
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  Speaker 3: five million dollars of revenue share dollars that can now
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  Speaker 3: be given to the athlete. And as part of that,
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  Speaker 3: anytime you add a new scholarship in any sport, whether
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  Speaker 3: it's one, five or ninety one like we did, that
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  Speaker 3: has to count against the twenty point five million up
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  Speaker 3: to two point five. Does everyone follow that twenty point
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  Speaker 3: five two point five million of scholarships we add in
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  Speaker 3: ninety one, So therefore there's eighteen million dollars to distribute
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  Speaker 3: to our sports, right, and so the scholarship piece I
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  Speaker 3: don't think was widely publicized at the beginning, but any
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  Speaker 3: time we add a scholarship, we have to count it
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  Speaker 3: against the cap, and so for us, we will allocate
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  Speaker 3: the eighteen million starting in four sports, Women's volleyball, women's basketball,
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  Speaker 3: men's basketball.
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  Speaker 2: And of course our football program.
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  Speaker 3: We really try to use metrics in a formula while
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  Speaker 3: also balancing some Title nine approach in this as well.
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  Speaker 3: You know last year, numbers create narratives, right, we know
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  Speaker 3: what we're talking about, right, so Patrick smiling, he knows
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  Speaker 3: what I'm talking about.
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  Speaker 2: So, look, people want to run with numbers and this
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  Speaker 2: is how much.
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  Speaker 3: This is the key point in all of this is
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  Speaker 3: this is more opportunity for athletes than ever before directly
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  Speaker 3: from the institution. And so we're not going to get
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  Speaker 3: into calculating how much this program gets or that program.
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  Speaker 2: But it's four sports, it's.
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  Speaker 3: Eighteen million cash, and then that'll grow by four percent
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  Speaker 3: a year, and then it can also have a look
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  Speaker 3: in period based on you know, new revenues that come
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  Speaker 3: into the college athletics.
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  Speaker 2: So that's how we set it up. Those are the
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  Speaker 2: four sports that we start with.
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  Speaker 3: We hope we can grow that, we hope we can
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  Speaker 3: expand we'll continue to work within that.
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  Speaker 1: Rash Buark was then asked about Title nine, which has
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  Speaker 1: been a popular topic when this whole house settlement thing
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  Speaker 1: was being discussed, then how is Title nine impacted? And
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  Speaker 1: how much money will be allocated? And all of those
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  Speaker 1: good questions. So Rossa answers those questions here basically saying
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  Speaker 1: Title nine isn't about the money, it's about access and equality,
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  Speaker 1: and I'll just let him talk about it.
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  Speaker 2: How much time we hear about that?
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  Speaker 3: You know, look, look, we have an obligation to follow
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  Speaker 3: Title nine and in several buckets proportionality of student body.
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  Speaker 2: Comparison to our roster comparison, and we're about fifty to fifty.
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  Speaker 3: We're really really close, and we're proud of the work
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  Speaker 3: that takes place to get that done. And then you
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  Speaker 3: have financial aid allocation proportionality to your student body, so
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  Speaker 3: we meet those two prongs. The revenue shared in the
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  Speaker 3: NIL world is not subject to Title nine per se.
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  Speaker 2: But we do have an obligation to.
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  Speaker 3: Support our female athletes just like we do our male athletes.
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  Speaker 3: That's the one great thing about the Buckeye Sports Group
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  Speaker 3: is most of the collective work has been male athlete dominating.
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  Speaker 3: The Buckeye Sports Group allows us to spread spread it out,
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  Speaker 3: spread out the attention so we can promote a hundred
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  Speaker 3: female athletes and one hundred male athletes just the same. Now,
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  Speaker 3: the market may dictate different numbers, but from a Title
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  Speaker 3: nine standpoint, we think will be in a better position
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  Speaker 3: to support our female athletes.
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  Speaker 1: Another good question on today and an afternoon full of them,
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  Speaker 1: was who decides who gets the money? How much the money?
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  Speaker 1: You know, how much of the money do they get?
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  Speaker 1: And who signs off on all of this. So Ross
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  Speaker 1: talks about that and provides an answer that gives a
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  Speaker 1: new perspective on what college coaches are going to be
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  Speaker 1: dealing with here.
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  Speaker 4: Well, now look at you know, a lot of programs
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  Speaker 4: raced out and announced and they really followed the House
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  Speaker 4: Case settlement allocation seventy five fifteen ten.
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  Speaker 3: What we did is we use metrics. So we said, okay,
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  Speaker 3: what does football drive, what does women's basketball drive? What
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  Speaker 3: does volleyball drive? And then we came up, knowing we'd
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  Speaker 3: have eighteen million, what are some metrics that can put
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  Speaker 3: some parameters.
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  Speaker 2: Around how to allocate it.
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  Speaker 3: So that that was a process through a lot of data,
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  Speaker 3: a lot of studying, and our staff put together and
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  Speaker 3: then at the end of the day, okay, this is
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  Speaker 3: where we think football is so yeah, I signed off
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  Speaker 3: on that.
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  Speaker 2: It was a part of that discussion.
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  Speaker 3: And then we'll give those allocations to our coaches and
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  Speaker 3: then they'll have to decide how to divide it up.
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  Speaker 3: The other great thing about our scholarship model is in
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  Speaker 3: the past, you had an equivalency model, so baseball had
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  Speaker 3: eleven point seven and they had to divide that up.
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  Speaker 3: What we did in this model is we said, okay, Baseball,
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  Speaker 3: your cash equivalent of eleven point seven was this, We're
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  Speaker 3: going to add this to your model, and then coach
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  Speaker 3: hair the ability to spread that out a c's fit,
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  Speaker 3: so he will almost have his own sort of scholarship
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  Speaker 3: cap within his budget.
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  Speaker 2: But he can spend that as ECS fit.
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  Speaker 3: And that's the great thing about our Intelligence and Strategy
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  Speaker 3: Center is that we'll be able to provide central resources
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  Speaker 3: to all of our persons. But really the sports have
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  Speaker 3: to decide the revenue share bucket the scholarship bucket. They're
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  Speaker 3: the ones that are accountable of that and will support
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  Speaker 3: them centrally with resources.
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  Speaker 1: There are still some roadblocks and hurdles that college sports
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  Speaker 1: are going to have to get over and probably utilize
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  Speaker 1: the help of Congress to do so one of the
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  Speaker 1: thoughts is, you know, if student athletes were just made employees,
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  Speaker 1: all of this would go away because then they could
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  Speaker 1: collectively bargain and then there's no concerns about caps being
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  Speaker 1: put on them because that would all be bargained. But
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  Speaker 1: nobody wants employment status, neither the players nor the universities.
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  Speaker 1: And Ross here talks about why.
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  Speaker 2: It sounds like it's a solution, but it never seems
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  Speaker 2: like it's one that's seriously con said.
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  Speaker 3: Yeah, that's that'll that'll be a continued conversation, that that
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  Speaker 3: conversation will not go away, whether that is in the
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  Speaker 3: halls of commerce from a federal standpoint, whether that is
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  Speaker 3: a local discussion.
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  Speaker 2: You know, there's just there's a lot of complications with it.
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  Speaker 3: It sounds easy that this would be a single source
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  Speaker 3: and this is how you do it, but you think
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  Speaker 3: about the fact that they are students. You think about
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  Speaker 3: what what is you know, what is sort of the
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  Speaker 3: work if you will, we know there's there's a lot
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  Speaker 3: of time on it, right, and so I think the
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  Speaker 3: balance of the class, the type of work, the requirements.
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  Speaker 2: Right that are that are embedded in there.
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  Speaker 3: And then you take in state law, right, each state
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  Speaker 3: has a different set of laws governing appointment, governing collecting, bargaining,
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  Speaker 3: So you layer in just a lot of complications when
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  Speaker 3: it's just easy to say employment. Listening to this hearing today,
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  Speaker 3: there was a commissioner from a conference on the East
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  Speaker 3: Coast and she was talking about in her employment happened
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  Speaker 3: in her conference. She made me down to two sports,
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  Speaker 3: three sports per program. So the economics of it then
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  Speaker 3: layer out as well. So just a lot of a
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  Speaker 3: lot of movement parts. You know, could we ever get
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  Speaker 3: to a structure where they're codified as something right, independent
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  Speaker 3: contract or whatever and the employment piece is kind of separate,
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  Speaker 3: then I think we need to continue to have those conversations.
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  Speaker 2: I've heard from a lot of labor.
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  Speaker 3: Attorneys over the years that it's really really complicated, and
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  Speaker 3: so we just we need we need to continue to
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  Speaker 3: flush that out and that that conversation is not going
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  Speaker 3: to go away.
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  Speaker 1: One of the last questions of a day gave us
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  Speaker 1: me perhaps one of the most interesting answers, because I'm
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  Speaker 1: not a law talking guy, So this was one where
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  Speaker 1: ross Georke was asked, you know, basically, the judge can
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  Speaker 1: say all of this stuff and you've got this House
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  Speaker 1: settlement agreement that has these rules and these caps. But
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  Speaker 1: once you try to restrict what somebody can make, then
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  Speaker 1: somebody's going to sue. And the Ross said, well, everybody's
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  Speaker 1: already kind of agreed to and explained that a judge
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  Speaker 1: is already agreed that this can be done, and so
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  Speaker 1: some other judge isn't necessarily going to come in and
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  Speaker 1: say well no. So he explains that, and I thought,
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  Speaker 1: this is the point that nobody really talks about. And
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  Speaker 1: Ross seemed to be like, people need to know this
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  Speaker 1: and understand this. So here's here's the last point for you.
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  Speaker 2: I think what people are missing is it already has
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  Speaker 2: up in court. It was approved that.
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  Speaker 3: The settlement allowed for the autonomy for conferences to create
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  Speaker 3: rules of engagement. The rules were then created based on
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  Speaker 3: valid business purpose, a range of compensation right and associated entities.
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  Speaker 3: So that's what I think people are missing, is that
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  Speaker 3: a judge already signed off on this, and there's arbitration,
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  Speaker 3: which is really hard.
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  Speaker 2: To pierce if you really look at history and precedent.
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  Speaker 3: Not an attorney, I don't pretend to play one, but
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  Speaker 3: we get a lot of advice, right, It's really hard
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  Speaker 3: to pierce a federal court decision, and it's really hard
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  Speaker 3: to pierce arbitration that is binding by the court. So
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  Speaker 3: that's the part that people are not capturing in this
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  Speaker 3: whole structure, is that a judge already decided you can
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  Speaker 3: make rules, the rules have been set, and now there's
• 14:38
  Speaker 3: arbitration for the athlete. So look is that to say
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  Speaker 3: that there won't be anything. No, but it will be
• 14:45
  Speaker 3: really hard to penetrate again, the court order, the settlement,
• 14:49
  Speaker 3: and the arbitration process. There's no other way to talk
• 14:53
  Speaker 3: about it other than this is what's been laid out
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  Speaker 3: in black and white, and we have to live by it.
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  Speaker 2: We have to stick to it.
• 15:00
  Speaker 3: There has to be teeth when there is violations from
• 15:03
  Speaker 3: College Sports Commission, and so again, a lot of this
• 15:06
  Speaker 3: stuff is fluid, but it's the.
• 15:08
  Speaker 2: Right model that I think all of us are saying.
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  Speaker 3: This is clarity, let's go, let's put all this behind us,
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  Speaker 3: and now we can all move forward.
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  Speaker 1: So there you go. That's ross Byorke from Thursday. Like
• 15:22
  Speaker 1: I said, a ton of interesting stuff. This was just
• 15:25
  Speaker 1: a portion of it. If you want the rest of
• 15:28
  Speaker 1: the rundown, you can find it at Buckeye Huddle dot com.
• 15:31
  Speaker 1: You can find the entire hour fifteen of them at
• 15:33
  Speaker 1: YouTube dot com slash Buckeye Huddle as well a ton
• 15:38
  Speaker 1: of stuff more than I can cover in a fifteen
• 15:41
  Speaker 1: minute show. But I hope that was informative for you
• 15:45
  Speaker 1: and kind of broke down the way the money is
• 15:47
  Speaker 1: going to break down for the Ohio State student athletes
• 15:51
  Speaker 1: moving forward. So thank you all for tuning in. Hit
• 15:54
  Speaker 1: the thumbs up if you're watching on YouTube, we always
• 15:56
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  Speaker 1: tuning in, and we'll talk to you later. Hey, Tom,
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  Speaker 1: I'm pretty sure it's gonna be Tom. I hope it's
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  Speaker 1: gonna be Tom. We'll talk to you later.