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Latest / The Home Care CEO

First-90 Client Sprint: A Tactical Playbook to Win 25 Private‑Pay Clients Without Burning Cash

This episode gives a practical, tactical playbook for the first 90 days after licensing (or the last 90 days before) so new agency owners can secure the first 15–25 private‑pay clients without blowing their cash runway. Daniel, Claire, and Sophia walk through a prioritized channel mix (hospital discharge commitments, senior living partnerships, targeted direct mail, and community events), three pricing/packaging thresholds ($28/hr baseline, $38/hr standard, $55/hr premium), and the weekly KPI cadence you must run to measure traction. Claire explains compliant pre‑license MOUs and a Florida…

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