Latest / The Licensing Exchange
From News Reader to Licensing Leader: Born Licensing CEO David Born on Nostalgia, Niche IP, and Licensed Advertising
David Born, founder and CEO of Born Licensing, Born to License, and Learn to License, joins hosts David Schnider and Greg Pan on The Licensing Exchange.
David traces his path from reading the news on a premium phone line in Australia to Haven Licensing, Warner Bros., and Cartoon Network in London, and explains why he built a business around licensing characters and IP for ad campaigns. He shares the story behind the viral He-Man and Skeletor campaign for MoneySuperMarket, why agencies should bring licensing experts in before the script is sold to the client, and how a brief for Direct Line…
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