Latest / Building Brands with Fexingo: Identity, Reputation, and Long-Term Business Equity
How Airbnb Built a Brand on Belonging
In this episode, we explore how Airbnb transformed from a peer-to-peer room rental service into a global brand synonymous with belonging and trust. We focus on the pivotal 2014 rebrand, including the creation of the Bélo symbol and the 'Belong Anywhere' campaign, which shifted the company's identity from a transactional platform to an experience-driven community. We discuss the strategic use of user-generated content, host standards like the Superhost program, and how Airbnb built trust in a market where strangers stay in strangers' homes. This case study offers lessons…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.