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The NBA's Soul Is for Sale—Why Jalen Brunson Just Proved There's Still Hope
Has the NBA lost sight of what made it great?
In this episode of On The Ball, Ric Bucher argues that professional basketball has drifted away from championships, community and competitive integrity—and toward gambling, profits and personal brands. Against that backdrop, one player stands apart: Jalen Brunson, whose willingness to sacrifice more than $100 million to give the New York Knicks their best chance at a title represents everything Ric believes the modern NBA is missing.
Ric also examines how legalized gambling, fantasy sports, player empowerment and ownership priorities have…
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