Latest / The Demographics Podcast with Fexingo: Aging Populations, Birth Rates, and Economic Impact
How Falling Birth Rates Reshape the Toy Industry Part 5
This episode dives into how declining birth rates are forcing the toy industry to pivot from infants and toddlers toward tweens, adults, and collectibles. Lucas and Luna examine Lego's surprising revenue growth from adult buyers, the rise of 'kidults' as a demographic, and what Mattel's recent product lines reveal about the shift. They also discuss the economic implications for manufacturers, retailers, and investors. Expect specific numbers: Lego's 2025 revenue breakdown, Mattel's tween-focused sales data, and the broader market trend of aging toy consumers. A…
The skinny
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