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Episode 8 - Trade Show Selling Part 1
Learn from two former Sales VPs - Josh Shirley was VP of Sales for a software company, and David was not only a VP of sales but also sold trade show space and sponsorships - he's seen trade show selling from multiple angles.
They've made many mistakes and left lots of money on the table. In this episode, you'll learn:
How trade show selling begins WAY before you set up the booth.
To be approachable at the show and not scare prospects away - you may be surprised at what does!
Ways to break through the 'conference high' and get meetings to stick to your calendar.
Sticking to your plan means…
The skinny
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