Latest / Connor with Honor: AI, Real Estate and Real Life / Who Decides Who Sees Your Home? What Every Seller Should Ask

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Who Decides Who Sees Your Home? What Every Seller Should Ask · Connor with Honor: AI, Real Estate and Real Life

0:01
SPEAKER_00: Let's talk about real estate.
0:02
SPEAKER_00: Let's talk about artificial intelligence.
0:04
SPEAKER_00: So, right now, the question that comes to a lot of us out there, people that aren't even in real estate, but people that are considering selling their residential real estate, when you sell your home, who should decide how it's marketed and who should be able to decide who gets to see it?
0:22
SPEAKER_00: All right, so there's two.
0:24
SPEAKER_00: Right now, big brokerages, MLS and Portals, are fighting over listing access.
0:29
SPEAKER_00: At the same time, AI is changing how people search.
0:33
SPEAKER_00: So if you're somebody that's wanting to sell your house, now the question comes in.
0:38
SPEAKER_00: It's not, it's no longer this equal playing field, and maybe it never was.
0:43
SPEAKER_00: When I first got into real estate back in 1998, yes, we're going to do one of these walk down memory lane things, not a cutaway like a family guy, but at least kind of a walk down memory lane.
0:53
SPEAKER_00: A lot was different.
0:54
SPEAKER_00: Fax machines weren't trusted back then.
0:56
SPEAKER_00: And in fact, a lot of the people that were in real estate at the time wore a lot of gold jewelry, uh very heavy, thick necklaces, big rings, and smoked a lot of cigarettes.
1:07
SPEAKER_00: Things have sure changed.
1:09
SPEAKER_00: I don't know of anybody that actually smokes real cigarettes, few instances of vaping, but you know, most people don't do it.
1:15
SPEAKER_00: And it's like when I was a cop at the very beginning, everybody smoked, everybody drank coffee.
1:20
SPEAKER_00: And then throughout the transition and throughout the years, fewer people smoked.
1:23
SPEAKER_00: And of course, lots of people didn't drink regular black coffee that have been sitting in the police station since, you know, last coffee that was made was 9 p.m.
1:34
SPEAKER_00: the night prior.
1:35
SPEAKER_00: And now it's three o'clock in the morning, you're booking somebody in and you want to have a cup of coffee, and you go pour that burned coffee in the bun coffee, uh, the glass coffee container.
1:47
SPEAKER_00: Was that a pitcher?
1:48
SPEAKER_00: What do you even call that thing?
1:50
SPEAKER_00: Anyway, yeah, and you would drink it and you just didn't you were happy to be there because at three o'clock in the morning you're wiped already because you started your shift about 10 p.m.
1:59
SPEAKER_00: and you got to get through about 7:45 a.m.
2:02
SPEAKER_00: Anyway, that being the case, you know, we I watched that transition.
2:06
SPEAKER_00: Real estate, the same transition is happening.
2:08
SPEAKER_00: And of course, uh, at the very beginning, the listings were somewhat protected by uh the multiple listing service.
2:15
SPEAKER_00: Now, that's gonna maybe cause people to say, well, you know, realtors are the problem.
2:19
SPEAKER_00: This whole organization, realtor, that's the issue.
2:23
SPEAKER_00: And maybe, maybe so.
2:25
SPEAKER_00: I do know that I believe that organization protects more people than it harms.
2:30
SPEAKER_00: Case in point, there's an enforcement mechanism over it.
2:34
SPEAKER_00: More than just having to place a simple lawsuit, hiring an attorney and going after somebody you have like an internal affairs layer over being a real estate agent, over being a realtor.
2:46
SPEAKER_00: To be able to carry that designation, you have to subject yourself to uh potential prosecution and fines and levies, and you losing your license and your wherewithal and livelihood if you violate whatever rules are in place by this organization.
3:04
SPEAKER_00: And I think that mechanical or that mechanism that's in place, which could cause you to, as a real estate agent, to be sanctioned or lose your license, I think that's helpful.
3:15
SPEAKER_00: Also, that's a consumer-centered area where a consumer has a problem with Connor McIver.
3:21
SPEAKER_00: I screwed him on a deal, or have there's a perception of screwing on a deal.
3:26
SPEAKER_00: They definitely could go instead of going and hire an attorney and doing all this other stuff.
3:30
SPEAKER_00: Now, if it's big enough, you know, why not, right?
3:33
SPEAKER_00: Everybody can sue anybody for anything.
3:35
SPEAKER_00: Why not go ahead and do that?
3:36
SPEAKER_00: But if it if it's something maybe more of an ethical stance, maybe something that a court of law really wouldn't appreciate nor care about because there's no criminality involved.
3:46
SPEAKER_00: But I held back or I steered them or I violated some protective class with regard to what they were asking me to do.
3:56
SPEAKER_00: And I went ahead and decided to do this thing, and it was able to be proven because there was able some record that was established, and even not.
4:04
SPEAKER_00: And that's because I'm a realtor.
4:06
SPEAKER_00: I choose to carry that branding of realtor.
4:09
SPEAKER_00: I choose to use that in my advertising and marketing.
4:11
SPEAKER_00: And in order to do that, my price of admission isn't just passing the state examination, which in of itself is very difficult for a lot of people, just because the test itself is incredibly tricky.
4:24
SPEAKER_00: And I know I'm completely digressing, but moving from that area into becoming a real estate agent, you have to pay the fee.
4:30
SPEAKER_00: And uh, besides paying the fee, there's certain uh things that you have to, certain other testing that you have to take to be able to be a member of the board.
4:40
SPEAKER_00: And that's fine.
4:41
SPEAKER_00: Then there's lots of different layers too.
4:43
SPEAKER_00: It's not only that the National Association of Realtors could come after me.
4:48
SPEAKER_00: Then I have the California Association of Realtors that could come after me.
4:51
SPEAKER_00: And then I also have the Southland Regional Association of Realtors that could come after me.
4:56
SPEAKER_00: And each one of them has an enforcement process in place.
5:00
SPEAKER_00: I guess it's it's a lot, actually, now that I think about it.
5:04
SPEAKER_00: Who the hell would want to be a real estate agent today?
5:06
SPEAKER_00: Well, anyway, there's a bunch there.
5:08
SPEAKER_00: So really you have to run a very clean ship.
5:10
SPEAKER_00: Now, of course, there's plenty of room, and I've seen agents come and go, agents that screw every single client, it seems, not literally, but figuratively, and not in a good way, but a bad way.
5:20
SPEAKER_00: And it seems that there's a lot of rope there, and a lot of times that rope doesn't get used up, and the agent never eventually hangs themselves.
5:28
SPEAKER_00: They just relocate to Orange County.
5:31
SPEAKER_00: Anyway, go figure.
5:33
SPEAKER_00: Los Angeles County here.
5:34
SPEAKER_00: Thank you very much.
5:35
SPEAKER_00: But so these things happen.
5:37
SPEAKER_00: Now, at the very beginning, it was that that same organization, when it came to real estate listings, that's where your house was advertised.
5:46
SPEAKER_00: It was put into a multiple listing service.
5:48
SPEAKER_00: Now, that back in the day when I started it, we filled out this sheet.
5:52
SPEAKER_00: It was uh I don't have a piece of paper that big, but it was a legal form, right?
5:57
SPEAKER_00: Eight and a half by fourteen.
5:58
SPEAKER_00: So eight and a half by eleven is a regular piece of paper.
6:01
SPEAKER_00: Again, I'm struggling here.
6:05
SPEAKER_00: Just to kind of give you the idea.
6:06
SPEAKER_00: God, let's just drop it all.
6:09
SPEAKER_00: Um, I don't know what this says, but eight and a half legal pad, right?
6:13
SPEAKER_00: Where are we?
6:13
SPEAKER_00: Eight and a half by eleven, eight and a half by fourteen was like here.
6:17
SPEAKER_00: So it's a big piece of paper.
6:20
SPEAKER_00: And that piece of paper required uh things to be filled out on it.
6:25
SPEAKER_00: Now, if you look at a listing, if you go to Santa Clara Openhouses.com, there's a lot of information there.
6:30
SPEAKER_00: If you go there and you look, uh, what you'll end up seeing is you'll see that on um my website, Santa Clara Openhouses.com, per each listing, there's a lot of information there.
6:43
SPEAKER_00: When we filled out this form back in the day, all of that information was on this form, and this writing was really, really small.
6:50
SPEAKER_00: So you had to, you know, check whatever the property seemed to have had.
6:54
SPEAKER_00: And I think agents back then gave more care, and in fact, a lot of the fields back then seemed to be more complete.
7:01
SPEAKER_00: And I'll get to that point in a minute.
7:03
SPEAKER_00: In fact, let me cover it now.
7:05
SPEAKER_00: In the MLS, currently, whenever an agent is putting in a listing, entering a listing, it's done via a web portal, uh the CRMLS or the matrix system, which gives access of that listing into the CRMLS.
7:20
SPEAKER_00: California regional no, California regional multiple.
7:26
SPEAKER_00: Anyway, it's where all the MLS data goes.
7:29
SPEAKER_00: You know what?
7:29
SPEAKER_00: I'm so sorry.
7:30
SPEAKER_00: Let's uh let's figure what this out.
7:31
SPEAKER_00: I can't remember what it stood for.
7:38
SPEAKER_00: All right, California Regional Multiple Listing Service is big, it's a big thing.
7:43
SPEAKER_00: There's a lot of uh real estate listings that go in there, and it's not just here for Southland Regional Association, which is all of Los Angeles, uh, Orange County, Antelope Valley, uh, Bakersfield, Kurd County, those areas, Ventura County, which is one of our neighbors here, sell a lot of real estate out there as well.
8:01
SPEAKER_00: So it's not just there, it's it's a lot of Southern California's in the system.
8:05
SPEAKER_00: You might say, well, what does this mean?
8:07
SPEAKER_00: Well, it basically means that's where the listing data is housed.
8:11
SPEAKER_00: And currently, if you are a real estate agent, a and a real Tor member, and it's it's a two-syllable word, real Tor.
8:20
SPEAKER_00: A lot, some people pronounce it real Tor, real Tor, that's three.
8:26
SPEAKER_00: It's two, real Tor, real Tor.
8:28
SPEAKER_00: That's how it's pronounced on it.
8:30
SPEAKER_00: So they'll take these listings, we put it in there, and some of the fields are mandatory, some of it requires that if there are certain things that a property has, it has to be checked.
8:40
SPEAKER_00: Whether it has it or not, it has to be entered into the field.
8:44
SPEAKER_00: And I think the more data a buyer has to look at, I think that makes a better buying decision and probably less chances later on that this buyer's going to come back into the mix and say, yeah, well, I bought this house and how irritated am I?
8:59
SPEAKER_00: Now all of a sudden I bought the house and all this stuff is happening and I should have done more investigation.
9:05
SPEAKER_00: In fact, you know, I think the seller might have held back some information, didn't disclose it.
9:11
SPEAKER_00: Now, in a real estate transaction, whatever information is not mandatory in the MLS, it's up to the buyers to do their investigations whenever they're purchasing residential real estate.
9:21
SPEAKER_00: And if you are represented by an agent, I would say that they should be telling you these things to do, even if their commission is going to be maybe not earned, and maybe you end up canceling the transaction for whatever reason, whatever you discover.
9:40
SPEAKER_00: Well, heck, if it's something you can't live with, why are you spending$800,000 or a million dollars or whatever the price of the property happens to be?
9:47
SPEAKER_00: And I bring this up, I'm in Santa Clarita, so we're$750,800.
9:51
SPEAKER_00: That's kind of the median.
9:53
SPEAKER_00: We go way up over a million, we go a little bit less than that.
9:56
SPEAKER_00: So, you know, you're spending this money, it should be something that you want.
10:00
SPEAKER_00: Now, of course, uh, restricted listings, not enough inventory, all right.
10:05
SPEAKER_00: But you want to buy a house, you buy the best house that you can for the price, and that's that's the objective.
10:10
SPEAKER_00: But if at some point in there you find out that, yeah, this just isn't gonna work for me, maybe maybe you have an ex that has a restraining order against you.
10:18
SPEAKER_00: No fault of your own.
10:19
SPEAKER_00: We've all been there, kind of, maybe not.
10:22
SPEAKER_00: Whatever, it doesn't matter.
10:23
SPEAKER_00: But of no fault of your own, and you happen to do the door knocking sequence.
10:27
SPEAKER_00: I always tell when I was representing buyers, now I'm a seller's only agent.
10:30
SPEAKER_00: And I I can refer you to people that have my same code of ethics when I was a buyer's agent.
10:35
SPEAKER_00: But when you go do the door knocking of the neighbors, you you run into the person that had the restraining order against you.
10:41
SPEAKER_00: Well, of course they can't buy the house.
10:43
SPEAKER_00: Yeah, I don't know if the restraining order in that circumstance that I ran into this on was still, it wasn't my restraining order, so don't think that.
10:51
SPEAKER_00: But you know, somebody else, a client I was representing.
10:53
SPEAKER_00: I'm not, I don't remember exactly whether it was still in force, but they're not gonna live there anyway.
10:58
SPEAKER_00: And they discovered it, but there had been a historical record of a restraining order.
11:02
SPEAKER_00: And whenever you're gonna buy a house, that's something else I might mention to you if your agent doesn't tell you.
11:08
SPEAKER_00: And I'll give you all this for free.
11:10
SPEAKER_00: You call me up, we can have a conversation, you can connect with me through Santa Clitoopenhouses.com, but I'll explain to you that you want to go door knock all the neighbors that have influence over the residence that you're gonna be buying.
11:21
SPEAKER_00: If it's a condominium, you want to talk to the people above you, below you, to the left, to the right, and to the rear, and across the hall, right?
11:29
SPEAKER_00: The whole the whole everybody.
11:30
SPEAKER_00: Uh just because maybe they're the people upstairs have a boy band a band.
11:35
SPEAKER_00: Boy band?
11:37
SPEAKER_00: Does that even mean anything?
11:38
SPEAKER_00: Maybe they got some kids in a band, right?
11:40
SPEAKER_00: And then they're all drummers upstairs, and the the dad's a music teacher for drums, and all of them drum all the time, and you're gonna be living there.
11:50
SPEAKER_00: That might not be a bad thing to find out, you know.
11:52
SPEAKER_00: Hey, and maybe the person you're buying it from, maybe that's why they're getting out of there.
11:56
SPEAKER_00: And maybe it's something that they weren't completely up front on with regard to the disclosures, or maybe these people just do it when they leave, but you're gonna be blessed with having it happen to you all the time.
12:07
SPEAKER_00: Who knows what the situation is?
12:09
SPEAKER_00: But that's a disclosure thing, and that's something you might want to bring up.
12:12
SPEAKER_00: But you going around and banging on all these doors, not a bad idea.
12:15
SPEAKER_00: Couldn't hurt.
12:16
SPEAKER_00: If you're in a single family residence, a townhome, uh somewhat similar to condos, but townhomes typically you have the property itself, and then you have the other properties next door, maybe in a cul-de-sac configuration, maybe sharing a common wall.
12:30
SPEAKER_00: Uh, the common wall properties, there's also single family residences that are attached to each other by a common wall.
12:36
SPEAKER_00: That's important.
12:37
SPEAKER_00: Townhomes usually are earth to sky.
12:41
SPEAKER_00: So you get all that, all that um, what is that?
12:44
SPEAKER_00: That vertical layer is all yours, but still go talk to the people that live there.
12:48
SPEAKER_00: If it's uh like a cul-de-sac or a cluster of uh residences and they're considered townhomes, you know, go talk to everybody.
12:56
SPEAKER_00: I don't care if they're single-family residences, considered single-family residences on a little pad or they're all little neighbors.
13:02
SPEAKER_00: We have some areas like that.
13:03
SPEAKER_00: Monta Vista's out here in Santa Cruz.
13:05
SPEAKER_00: We have attached homes like Sunrises in Valencia.
13:08
SPEAKER_00: They're going to share a common while.
13:09
SPEAKER_00: We got those also in um, I think that side of the streets, Valencia, Seiko Canyon and uh decoro.
13:18
SPEAKER_00: Anyway, go talk to the neighbors with those properties like that that are kind of attached to each other.
13:24
SPEAKER_00: It's also good to have your insurance person run what's called a clue report.
13:28
SPEAKER_00: It used to be kind of a mandatory thing.
13:30
SPEAKER_00: It's not really done as often as you would think, but that's going to give an indication of whether or not there's been some kind of an insurance case claim claimed by the property that might be attached to the one that you're buying, and thereby maybe paid out something on the one that you're purchasing, which could maybe inhibit your ability to get insurance or bring certain things into question, make it more expensive and all of this.
13:53
SPEAKER_00: It's nice knowing that going in.
13:55
SPEAKER_00: And I know I'm talking about something totally different, but insurance folks, yes, check it early, check it off, and make sure before you start getting too happy.
14:03
SPEAKER_00: Let's say you settle on a particular area here in the Santa Clarita Valley, whatever area this is, maybe it's school dependent, maybe you have those little rascals running around.
14:12
SPEAKER_00: You got to get them into a particular school.
14:14
SPEAKER_00: All of that stuff, make sure whomever you talk to at the school district, make sure you get all that in writing.
14:20
SPEAKER_00: That yeah, little Johnny, little jady, little whomever is going to be able to go to this particular school if you buy a residence in this particular neighborhood, get that in writing.
14:29
SPEAKER_00: Don't believe what they tell you over the phone.
14:30
SPEAKER_00: Say, oh, shh, no sweat.
14:32
SPEAKER_00: Yeah, it's going to be this elementary.
14:34
SPEAKER_00: It's going to be Bridgeport Elementary all day long.
14:36
SPEAKER_00: All of a sudden, you're going somewhere else to Helmers or some other elementary school that that you didn't want.
14:42
SPEAKER_00: And not that there's anything wrong with most of the elementary schools out here are blue ribbon anyway.
14:46
SPEAKER_00: When you get into the mid-schools and then also the high schools, be a little bit more choosy, but there's not a lot of selection in those areas.
14:54
SPEAKER_00: But most of the elementaries, they're they're running pretty good out here, no matter where you are.
14:58
SPEAKER_00: But anyway, food for thought.
15:00
SPEAKER_00: I was going to mention something else before I got into that.
15:03
SPEAKER_00: But anyway, doing that due diligence, doing your investigations is as buyers is very important.
15:09
SPEAKER_00: And the the where the properties are located, how they're publicized, that now is starting to be brought into question where, you know, I already solved that real tour thing, I think.
15:22
SPEAKER_00: I've answered that question pretty well.
15:24
SPEAKER_00: But other companies now are trying to jockey for position.
15:27
SPEAKER_00: They want to rule the world as when as it comes to real estate.
15:30
SPEAKER_00: And I mean, who doesn't, right?
15:31
SPEAKER_00: If I could wave the magic wand and create this massive moment, I'm the number one agent on the planet, and then everybody uses me to sell real estate.
15:39
SPEAKER_00: I'm not sure even how that machine would get built.
15:42
SPEAKER_00: But the real estate companies themselves, they already have the game plan.
15:46
SPEAKER_00: So lawsuits have been started, of course, with uh the reason, and I suppose it could be a very valid reason, but the lawsuits are started because, well, maybe two months transparency isn't a good thing.
15:59
SPEAKER_00: And I don't think they spin it that way.
16:00
SPEAKER_00: I think they say it's really no buyer's business how long the property that the seller's been trying to sell has been listed for sale.
16:10
SPEAKER_00: Is it?
16:11
SPEAKER_00: I don't know.
16:11
SPEAKER_00: We'll actually have to have a court decide.
16:14
SPEAKER_00: They they want to take that real estate data and have control over it in some way.
16:20
SPEAKER_00: The problem why it doesn't work well for them is because they're not the only monopoly when it comes to real estate.
16:26
SPEAKER_00: There's a lot of brokerages out there.
16:28
SPEAKER_00: But that's that question that you ask, as I mentioned at the beginning.
16:32
SPEAKER_00: If you want to get your house on the market for sale, who's gonna see it?
16:36
SPEAKER_00: Now, if agents are talking about an exclusive listing, which happens, that means the agent, the people that the agent knows, they're gonna see it.
16:44
SPEAKER_00: The advantage is when you take your house and it's put into a system where all of the hungry real estate agents have access, my God, I mean, makes sense.
16:55
SPEAKER_00: That's that's who's gonna want to sell that house.
16:58
SPEAKER_00: Even if the agents don't represent buyers on their sellers' listings, which is kind of becoming a little thing, I guess, thanks to me.
17:04
SPEAKER_00: And the reason why this is, it's not that I don't have access to plenty of buyers.
17:08
SPEAKER_00: I have that.
17:10
SPEAKER_00: I just don't like that feeling of dual agency, which is completely legal here in the state of California.
17:15
SPEAKER_00: It's legal in a lot of states.
17:16
SPEAKER_00: In fact, a majority of the states, it's completely legal to have the same agent representing the seller as represents the buyer on that same property.
17:23
SPEAKER_00: Okay, cool.
17:25
SPEAKER_00: It was always weird to me, and I'm gonna get back to this, but it's always weird to me that you know you feel like you're being pulled both ways.
17:31
SPEAKER_00: The seller hired me to sell their house.
17:34
SPEAKER_00: Now the buyer contacts me and wants me to represent them in my seller's house.
17:38
SPEAKER_00: I know all the seller's secrets.
17:40
SPEAKER_00: Now, after I pick up the buyer, I know all the buyer's secrets.
17:43
SPEAKER_00: What am I gonna tell the seller?
17:44
SPEAKER_00: What am I gonna tell the buyer?
17:46
SPEAKER_00: Ethically, what can I say?
17:48
SPEAKER_00: And that's kind of a clear rule, but what would I have a propensity to say?
17:54
SPEAKER_00: And I don't, I don't need to be tested.
17:56
SPEAKER_00: I don't want to be tested.
17:57
SPEAKER_00: I don't want to have that box of donuts in front of me when I'm trying to diet.
18:01
SPEAKER_00: I don't want to have the box of hot crispy cream donuts in front of me.
18:05
SPEAKER_00: And one box isn't going to be enough when I feed, I feed like a crazy person.
18:11
SPEAKER_00: I don't have any control mechanism, so I just don't do it.
18:14
SPEAKER_00: I stay away.
18:15
SPEAKER_00: But if I'm alone and I'm just coming off of a win or a loss, or, well, just in the room with the couple boxes, 24 maybe, uh, crispy cream donuts, glazed is fine, or jelly.
18:29
SPEAKER_00: It doesn't matter.
18:29
SPEAKER_00: I mean, it doesn't even have to be crispy cream.
18:32
SPEAKER_00: I'm just trying to set the stage.
18:34
SPEAKER_00: And here I am alone and nobody's gonna see me, and I'm not on camera.
18:39
SPEAKER_00: Um, yeah, don't test me.
18:41
SPEAKER_00: Can't do it.
18:42
SPEAKER_00: I just, I just, I'm not, I'm not good at that, so I just stay away.
18:45
SPEAKER_00: I don't, I don't put myself in proximity to donuts.
18:49
SPEAKER_00: I was a cop for a long time.
18:51
SPEAKER_00: That's right.
18:51
SPEAKER_00: So you of course we love donuts.
18:55
SPEAKER_00: I don't know why that's the reason.
18:56
SPEAKER_00: I know why.
18:57
SPEAKER_00: Three o'clock in the morning, four o'clock in the morning, what's open?
19:00
SPEAKER_00: What's open at that time?
19:02
SPEAKER_00: What has fresh something?
19:03
SPEAKER_00: Well, most donut shops, at least back in the day, would sell cigarettes, and I was a smoker for quite a few years, so I had that.
19:11
SPEAKER_00: Uh, hot coffee keeps you awake at four o'clock in the morning, and hot donuts.
19:16
SPEAKER_00: Yeah.
19:16
SPEAKER_00: Yeah.
19:17
SPEAKER_00: All that sugar, yeah, it's all right there.
19:19
SPEAKER_00: So that's that's that perfect meal for that 4 a.m.
19:22
SPEAKER_00: in the in the morning cop that's in between calls.
19:25
SPEAKER_00: And uh donuts get the reputation of cops loving them, and of course, who doesn't, right?
19:30
SPEAKER_00: So anyway, I stay away from it, so don't test me.
19:32
SPEAKER_00: When it comes to what the it's being offered out there, it's something that you should at least be aware of.
19:40
SPEAKER_00: If you have access to have your listing put in maximum eyeballs, I think that still comes down to individual agents that are realtors that are members of these different systems.
19:52
SPEAKER_00: Now, syndication sites uh get access to this stuff, so they're gonna see it.
19:58
SPEAKER_00: But these systems are out there and they're powerful, at least for now.
20:02
SPEAKER_00: Of course, these other companies want to take them down like nobody's business.
20:07
SPEAKER_00: So they're gonna try to do this.
20:09
SPEAKER_00: And whenever you're hearing information, news about their why, you know, just pull back just a little bit and look at a little bit bigger than what the words that are coming out of their mouth.
20:21
SPEAKER_00: And I think you'll see potentially what I've seen, which seems to be very self-serving.
20:26
SPEAKER_00: I mean, my God, who wouldn't want to run the whole game?
20:29
SPEAKER_00: Every listing that's syndicated anywhere going into a particular company's website being shown.
20:36
SPEAKER_00: So they'll use whatever excuses they can in order to try to fight that from happening.
20:41
SPEAKER_00: Uh they want that to happen on their end.
20:44
SPEAKER_00: They don't want the MLS to be in existence.
20:47
SPEAKER_00: And of course, just because they say that it's detrimental to a seller that wants to sell their house when a buyer sees particular facts that are displayed in the multiple listing service, it doesn't help.
20:58
SPEAKER_00: I don't know.
20:59
SPEAKER_00: I think the more information a buyer has, the better.
21:01
SPEAKER_00: And you know what, sellers?
21:02
SPEAKER_00: It's okay.
21:03
SPEAKER_00: I sell a lot of real estate.
21:05
SPEAKER_00: It's okay.
21:06
SPEAKER_00: Buyers deal with it.
21:07
SPEAKER_00: Just don't hide it, don't lie about it.
21:10
SPEAKER_00: Put it out there.
21:10
SPEAKER_00: This is this is what happened.
21:12
SPEAKER_00: So don't hide it, okay?
21:14
SPEAKER_00: And and it all it's all gonna work out.
21:16
SPEAKER_00: It always does.
21:17
SPEAKER_00: Thanks, sell.
21:18
SPEAKER_00: All property sells eventually.
21:21
SPEAKER_00: So just put it out there, and then you don't have to worry about it, right?
21:24
SPEAKER_00: You don't lose any sleep.
21:25
SPEAKER_00: That's why home warranties are so important.
21:27
SPEAKER_00: It's not that they're gonna solve you from all all issues, but God, it's so nice for that buyer to have somebody to call besides you when it's all done, when something broke that was working at the time of inspection, work, worked for a couple weeks after the buyer had bought the property.
21:43
SPEAKER_00: Now it's not working.
21:44
SPEAKER_00: It's nice.
21:46
SPEAKER_00: To have a place they can call and have a home warranty.
21:48
SPEAKER_00: They drop, you know, 65, 70, 80 bucks, whatever that deductible is.
21:52
SPEAKER_00: They send out uh one of the the hatchet robbers there of a home uh of this company that's servicing whatever the problem is that's covered.
22:00
SPEAKER_00: By home warranty and they fix it.
22:02
SPEAKER_00: Or if they can't fix it, there's an offering from the home warranty of home warranty company of X amount of dollars to buy into it so at least it didn't go uncovered.
22:13
SPEAKER_00: All of it, anyway.
22:14
SPEAKER_00: So these are good things to have.
22:16
SPEAKER_00: All right.
22:16
SPEAKER_00: So knowing where you're listing is important.
22:19
SPEAKER_00: So let's ask what this means to a homeowner.
22:23
SPEAKER_00: So ask yourself, if you're a homeowner, does it matter?
22:26
SPEAKER_00: Does it matter to you?
22:27
SPEAKER_00: You know, all this bickering nonsense between real estate agents and boards of realtors, I don't know if it makes the industry look good.
22:35
SPEAKER_00: Hell, maybe the position is let's just get rid of everybody, start doing it ourselves all over again.
22:41
SPEAKER_00: We would have to get rid of all the disclosure requirements, probably, and wipe out all that stuff because I mean, every real estate contract, I think, I think we're up to 47 general disclosures that go with the sale of every single property.
22:54
SPEAKER_00: And then you've got loads of other things put on there, everyone generated potentially as a change because of some lawsuit.
23:02
SPEAKER_00: What did I say earlier about attorneys?
23:05
SPEAKER_00: Yeah, doing pretty well, I think.
23:07
SPEAKER_00: But all of this, all of these documents, if we're going to start selling stuff ourselves, I don't know.
23:12
SPEAKER_00: Maybe, maybe that's the goal.
23:14
SPEAKER_00: Uh now that AI has come onto the market and people are saying, well, it's the best thing since LightSpread, it's going to create this utopia.
23:20
SPEAKER_00: We're going to have a Star Trek future.
23:22
SPEAKER_00: Almost said Star Wars.
23:24
SPEAKER_00: Star Trek future, and everything's going to be just glorious.
23:26
SPEAKER_00: We're going to have universal basic income.
23:28
SPEAKER_00: We're not going to work anymore because we're all going to just hang out with each other, just have a grand old time.
23:33
SPEAKER_00: We'll be able to immerse ourselves into these universes.
23:37
SPEAKER_00: It's going to feel real.
23:38
SPEAKER_00: You'll be able to live, I mean, in a universe in an eight-hour span of time, multiple lifetimes in there, having kids.
23:45
SPEAKER_00: And I mean, I don't even know what that looks like, but apparently that's that's where we're headed to.
23:52
SPEAKER_00: But you know what they say?
23:53
SPEAKER_00: They say there's going to be a little uncomfortable period of time, and we better be ready.
23:59
SPEAKER_00: The people that are saying it's going to be uncomfortable, well, of course, they're the ones that are building the stuff, and they're the ones that are venture capitalists buying into this stuff.
24:08
SPEAKER_00: So when they're talking about it, as you know, these different companies are talking about the MLS rules and lawsuits and so on, yeah, there's everybody's got a dog in the fight in some way.
24:18
SPEAKER_00: And maybe the dog is the almighty greenback, maybe it is the money, maybe that's the dog that some of these people have.
24:25
SPEAKER_00: Maybe it's access, maybe it's power.
24:26
SPEAKER_00: And now, of course, everybody's got AI as a label because that increases their valuation.
24:31
SPEAKER_00: I suppose if one person could devise a strategy to replace all human agents with AI agents, they would uh lickety split and just market that, advertise it, and make that the way of the world.
24:46
SPEAKER_00: And maybe that's coming.
24:48
SPEAKER_00: Don't know.
24:49
SPEAKER_00: But maybe it is.
24:50
SPEAKER_00: It's replacing other things, other things that we never really thought were going to be replaced by artificial intelligence.
24:56
SPEAKER_00: It seems to be moving in that pattern.
24:58
SPEAKER_00: And maybe that is going to be where real estate ends up.
25:01
SPEAKER_00: Um, real estate might take a little while just because that price point is so high.
25:06
SPEAKER_00: And I do know that agents that are trying to wrap their businesses around AI, trying to have AI incorporated, they're doing it wrong.
25:13
SPEAKER_00: The way to do it is you find out what tasks you have that can be automated.
25:18
SPEAKER_00: Then those tasks get broken down into what requires intelligence to make it automated.
25:24
SPEAKER_00: Is there a question that needs to be answered?
25:26
SPEAKER_00: And besides a binary one or a zero or a yes or a no, is there some thought that has to go into that?
25:33
SPEAKER_00: Then that needs to be and can be solved with an AI application to it.
25:38
SPEAKER_00: The other things, a lot of it's just uh automations, uh uh system stuff, or workflows and triggers, for example, or or pipeline management within a particular uh MLS.
25:49
SPEAKER_00: No, sorry, a CRM, or you know, your database, all your folks, have them in there, have them tagged a certain way, have them on some system that kind of keeps in touch with them.
26:00
SPEAKER_00: Those emails and those alerts could be automated using AI if you have a smart enough trained AI system to be able to formulate emails that keep them on the cutting edge, or at least formulate the email, get that back to the real estate agent to approve or not approve, so they can go through it and say, Oh, yeah, okay, yeah, like I like how you did this AI.
26:19
SPEAKER_00: Thank you.
26:20
SPEAKER_00: And of course, we all name our stuff.
26:21
SPEAKER_00: I don't know if you name yours, I name mine.
26:23
SPEAKER_00: I got Frank, I got Vincent, I got Kane, K-A-I-N, and I got Mac5.
26:30
SPEAKER_00: Of course, it's Mac computer, so I got Mac 5.
26:32
SPEAKER_00: So that's that's what I've named it.
26:33
SPEAKER_00: Frank's the DGX Spark.
26:34
SPEAKER_00: So I'm able to run some kind of cool stuff on that one for my real estate business and the agents I build stuff for, trying to help them with their AI stuff.
26:44
SPEAKER_00: It's not free, but it ain't expensive either.
26:47
SPEAKER_00: And I'm not screwing anybody over in the process.
26:49
SPEAKER_00: Boy, you see these kids talking about this.
26:51
SPEAKER_00: That's, I think, where this helps out.
26:53
SPEAKER_00: Here we go again.
26:54
SPEAKER_00: The uh Gen X, that's where I am, born in 69.
26:57
SPEAKER_00: So I'm a Gen Xer.
26:59
SPEAKER_00: And I gotta our our uh our group wasn't able to be named.
27:04
SPEAKER_00: Yeah, the boomers were able to be named Gen X.
27:07
SPEAKER_00: No, we we weren't, because we survived a lot of weird stuff.
27:10
SPEAKER_00: 65 to 1980, right?
27:12
SPEAKER_00: Yeah.
27:12
SPEAKER_00: They didn't name us, they just called us Gen X.
27:15
SPEAKER_00: But being part of this generation and being all in an AI, at least understanding it and building out the workflows and understanding the way it's positioned, learning the technology is a daily, a daily basis, a daily endeavor that helps.
27:30
SPEAKER_00: That that separates me from the 18 to 28-year-olds as some of the moonshots people would say.
27:35
SPEAKER_00: They're the most important part of this process.
27:37
SPEAKER_00: Yes, I know, I know.
27:38
SPEAKER_00: I gotta, I gotta watch out for me, though.
27:40
SPEAKER_00: And I'm sorry that that they might be facing a little bit of roughness, but I got 57 here, and I I don't want to die of sickness.
27:49
SPEAKER_00: So it gives me a different perspective.
27:50
SPEAKER_00: Uh, those kids, they're not worried about getting sick yet.
27:54
SPEAKER_00: It takes a while to get to that point.
27:56
SPEAKER_00: You feel me?
27:57
SPEAKER_00: Do you feel me?
27:57
SPEAKER_00: All right.
27:58
SPEAKER_00: There's an important distinction between withholding a listing from public websites, sharing it with other MLS participants, and keeping it inside one brokerage.
28:06
SPEAKER_00: NAR's National Association of Realtors delayed marketing option can delay public IDX or syndication while the listing remains available to other MLS participants.
28:17
SPEAKER_00: It did not erase the clear the clear cooperation submission rule.
28:21
SPEAKER_00: There's 21 days on our local board that I can take your listing, if you advertise it with me and I can put it in there, then it's only going to be advertised to coming soon on specific websites, CLM or S data feeds from agents to their specific buyers and sellers.
28:36
SPEAKER_00: And clear cooperation is the rules saying there's certain requirements that need to happen before you can do this.
28:43
SPEAKER_00: The listing has to be in the MLS and other requirements, but it has to be something legal, ethical, and moral.
28:49
SPEAKER_00: Can't just be you driving by a house you see in Valencia and say, hmm, you know what?
28:53
SPEAKER_00: I'm just gonna take an outside picture of this.
28:55
SPEAKER_00: I'm gonna have AI make all the other interior photos.
28:57
SPEAKER_00: It's all gonna be BS.
28:58
SPEAKER_00: We're gonna say it's on the market for$580,000.
29:02
SPEAKER_00: I'm gonna put it on my own website and on Facebook and Instagram, and it's gonna be total BS.
29:07
SPEAKER_00: There is no listing contract.
29:08
SPEAKER_00: There, it's not really not a listing that's gonna happen.
29:11
SPEAKER_00: And I'm gonna put it out there.
29:12
SPEAKER_00: Yeah, the agent gets in trouble.
29:14
SPEAKER_00: I mean, lose your license in trouble, and maybe find and maybe some legal issues as well in trouble.
29:22
SPEAKER_00: So that's a lot of trouble.
29:24
SPEAKER_00: So there's been rules put into place to try to uh prohibit that, so that stops that.
29:29
SPEAKER_00: Ask so who exactly can see my home, who can show it and who can't?
29:34
SPEAKER_00: That's something to ask.
29:35
SPEAKER_00: And then bring it home to Santa Clarita.
29:37
SPEAKER_00: So CRMLS has a coming soon status.
29:41
SPEAKER_00: Now, uh its guidance says it's visible to MLS users while, excuse me, uh, it's visible to MLS users, can be publicly marketed as coming soon, and doesn't permit showings or open houses while it's in that status.
29:56
SPEAKER_00: So there's a rule there, okay?
29:58
SPEAKER_00: If I take a listing, I'm gonna put it coming soon.
30:01
SPEAKER_00: I'm gonna have it go to these specific websites, including Santa Clarita Openhouses.com.
30:05
SPEAKER_00: That's mine.
30:06
SPEAKER_00: And uh yeah, it's a it that's a work of passion.
30:09
SPEAKER_00: Go talk to Clara.
30:11
SPEAKER_00: That was my dad's mother's name.
30:12
SPEAKER_00: Never met her.
30:13
SPEAKER_00: She croaked before I got I got to meet her.
30:16
SPEAKER_00: She she croaked before I was born.
30:18
SPEAKER_00: Clara, though, grew up poor in Socorro, New Mexico, dirt floor poor, pooping outside in a in a in a house or a what do they call it?
30:29
SPEAKER_00: It was made of adobe.
30:31
SPEAKER_00: But you dig a hole and you do your business and cover the hole up and that kind of poor.
30:36
SPEAKER_00: And uh fill the water trough, drank out of there with animals, kind of poor.
30:40
SPEAKER_00: Yeah, but anyway, uh named it after her.
30:42
SPEAKER_00: That's the AI on the system.
30:44
SPEAKER_00: You go ask it to find you pool homes in Valencia or what's what's for sale now in Saugust between certain price ranges.
30:50
SPEAKER_00: Yeah, go let me know what you think.
30:52
SPEAKER_00: All right, so let me let me get Warwood back here.
30:54
SPEAKER_00: Um, so coming soon show it show there.
30:58
SPEAKER_00: It doesn't permit showings or open houses while they're in that status, the coming soon stat.
31:03
SPEAKER_00: So there's rules there.
31:04
SPEAKER_00: Uh, don't reduce the issue.
31:06
SPEAKER_00: Can you market early?
31:07
SPEAKER_00: Ask what agreement is signed, which rules apply, and whether outside agents and their buyers can participate.
31:13
SPEAKER_00: An agent that's hosting something coming soon should be on the receiving end of all the phone calls.
31:19
SPEAKER_00: Uh, people calling up and wanting to see, uh wanting to see a particular listing uh that happens to be for sale.
31:26
SPEAKER_00: I think that's important.
31:28
SPEAKER_00: I think agents should answer their phone.
31:30
SPEAKER_00: I think agents should return text messages.
31:32
SPEAKER_00: And my God, if agents, the way they work is any indication when I'm calling around for my sellers, trying to do my due diligence when I'm getting ready to put their property on the market.
31:41
SPEAKER_00: Maybe there's stuff in the neighborhood that's an escrow.
31:44
SPEAKER_00: Maybe there's stuff in the neighborhood that's for sale.
31:46
SPEAKER_00: Trying to get a gauge what's going on in that particular neighborhood, I think that's proper.
31:50
SPEAKER_00: And for an agent not to give up information, not even answer their phone, not even know why I'm calling.
31:55
SPEAKER_00: And I call repeatedly, time after time after time, they're still not picking up.
32:00
SPEAKER_00: You know how nice it is to be able to make a phone call to an agent, have them actually talk to you in these in this market in these days.
32:06
SPEAKER_00: I don't know if they're scared or they're intimidated.
32:09
SPEAKER_00: They don't know how I look when I'm coming across the phone.
32:10
SPEAKER_00: If they saw me in real life, maybe it'd be one of those dark alley situations, never wanting to meet me there.
32:16
SPEAKER_00: But up until that point, yeah, they don't know who I am.
32:19
SPEAKER_00: I could be a buyer for God's sakes.
32:22
SPEAKER_00: So my phone has, I think my phone has some kind of ID, but it doesn't matter.
32:25
SPEAKER_00: I could be a buyer.
32:26
SPEAKER_00: I could have a buyer for their seller's listing.
32:29
SPEAKER_00: Maybe that's what it is.
32:30
SPEAKER_00: So why wouldn't they answer my call?
32:31
SPEAKER_00: Well, boy, you believe it.
32:33
SPEAKER_00: I'll tell you, I have talks with agents that do pick up the phone.
32:36
SPEAKER_00: You know what we talk about?
32:37
SPEAKER_00: We talk about them agents that don't pick up the phone.
32:39
SPEAKER_00: That's what we talk about.
32:40
SPEAKER_00: All right.
32:41
SPEAKER_00: So calling around doing the due diligence, I think that's important as well.
32:45
SPEAKER_00: And uh, I'm not sure where I went off on that tangent.
32:49
SPEAKER_00: You want to know the trade-offs before who you choose if you're a seller.
32:54
SPEAKER_00: Uh if it is going to be with a company that just advertises it to their people like this, or if it's going to be somebody advertises it to everybody and the CRMLS.
33:03
SPEAKER_00: Now, if the real estate brokerage has decided to parse ways, parse to stop to part ways from the CRMLS data feed, you should know that too.
33:14
SPEAKER_00: And you should know what that means to you.
33:15
SPEAKER_00: Have them explain it.
33:17
SPEAKER_00: Maybe I'm being too granular.
33:21
SPEAKER_00: No, maybe I'm being, I don't know what I'm being, but ask them how does that benefit you?
33:26
SPEAKER_00: How does it hurt you?
33:26
SPEAKER_00: And write it down and then ask your AI when they leave if this makes any sense.
33:31
SPEAKER_00: You know what?
33:32
SPEAKER_00: I I know you might not like AI.
33:34
SPEAKER_00: I I know a lot of people don't like it.
33:35
SPEAKER_00: They're a little timid.
33:37
SPEAKER_00: Timid?
33:38
SPEAKER_00: Timid.
33:39
SPEAKER_00: You know, they're put off by it.
33:40
SPEAKER_00: But I'll tell you, you know, it it at least it brings in extra thoughts that maybe I wouldn't have.
33:46
SPEAKER_00: Does it make us less smart?
33:47
SPEAKER_00: I don't think so.
33:48
SPEAKER_00: I don't think I would have had those thoughts in the first place.
33:50
SPEAKER_00: So it gives me a better understanding.
33:52
SPEAKER_00: That's why when I ask it to prepare scripts, all this other donut thing, it's not here, but it's it's here.
33:57
SPEAKER_00: So I relay that to you.
33:59
SPEAKER_00: So go out and get your don't don't buy donuts.
34:01
SPEAKER_00: Donuts are horrible for you.
34:02
SPEAKER_00: All right, so where where do we go?
34:05
SPEAKER_00: I'm gonna close it up right now.
34:07
SPEAKER_00: But anyway, can we give sellers more flexibility without locking other agents and buyers out?
34:14
SPEAKER_00: More flexibility.
34:16
SPEAKER_00: I don't know.
34:17
SPEAKER_00: I think it comes down to disclosure.
34:18
SPEAKER_00: I mean, it's if it's if if it's taken 500 days to get your house sold, I don't see why that's a problem.
34:27
SPEAKER_00: That sweet spot in the listing is right at the beginning.
34:30
SPEAKER_00: And I think most agents know that.
34:32
SPEAKER_00: But did you know that that first two weeks of a listing presentation is really the most important?
34:37
SPEAKER_00: That's where your major feedback comes in, right?
34:40
SPEAKER_00: So you want to make sure that you're positioned properly for that, and that includes your price.
34:44
SPEAKER_00: And I know you want to build in, you want to build in something for negotiation.
34:49
SPEAKER_00: I say stop that nonsense and go and do a pre-sale home inspection on your house so you got everything dialed in, so you know exactly where you stand, so they don't come at you later trying to renegotiate that price because of what they found.
35:02
SPEAKER_00: You already told them what they're gonna find.
35:04
SPEAKER_00: Then they bring in their home inspection.
35:06
SPEAKER_00: That home inspection inspector has access to that report you made.
35:10
SPEAKER_00: And you know what's funny?
35:11
SPEAKER_00: Psychologically, it's not easy for another home inspector to come in and thwart the home inspection that was already done on the property, especially if the home inspector that did it is good at what they do.
35:22
SPEAKER_00: I mean, Captain Obvious good.
35:24
SPEAKER_00: He sees all the nonsense, but he also sees all the stuff.
35:27
SPEAKER_00: Well, that front door has got a little bit of dog stain on it where that dog scratches at it on the inside.
35:32
SPEAKER_00: Captain Obvious stuff doesn't hurt the door, it just got a little bit of missing paint where that dog paw was rubbing.
35:40
SPEAKER_00: You know, I never thought I'd say dog paw rubbin.
35:42
SPEAKER_00: Anyway, it's rubbing, right?
35:43
SPEAKER_00: So then that home inspector goes out, that's that's where you want to hit them.
35:47
SPEAKER_00: And that original price, if if you price it correctly, if your HI price it correctly, you're gonna get multiple offers in any market.
35:57
SPEAKER_00: Now, you need to be prepared for what that value looks like, though.
36:00
SPEAKER_00: That's where that research comes in.
36:02
SPEAKER_00: And if you got other agents coming in and say, Well my God, Connor told you, well, I get$50,000,$60,000 more than that all day long.
36:09
SPEAKER_00: Well, then you're gonna have to hire them.
36:12
SPEAKER_00: But put an easy out clause.
36:14
SPEAKER_00: If it doesn't sell within two weeks, then you're gonna tell them you're gonna switch back to Connor because Connor didn't BS you.
36:21
SPEAKER_00: That's what you do.
36:21
SPEAKER_00: That's how you fix that little problem.
36:23
SPEAKER_00: All right, this is a lot of information, a lot of lawsuits going on.
36:27
SPEAKER_00: Yes, it's embarrassing.
36:28
SPEAKER_00: I think I can't we all just get along as the immortal words of Rodney King uh came across.
36:34
SPEAKER_00: Can't we all just get along?
36:35
SPEAKER_00: I guess not.
36:36
SPEAKER_00: It's all about power and money.
36:38
SPEAKER_00: But when you're ready to list your house, call me because I'd like the money and I'd like to give you the power of using Connor.
36:45
SPEAKER_00: Anyway, hope you're well.
36:46
SPEAKER_00: Thank you for watching all of this.
36:48
SPEAKER_00: I hope it makes a little bit of sense, at least gives you an idea where to start.
36:51
SPEAKER_00: If you're in my local Santa Cruz market, love to talk to you.
36:54
SPEAKER_00: If you're outside the area, I got a lot of agents I know.
36:56
SPEAKER_00: I'm happy to refer them.
36:58
SPEAKER_00: If you want to buy in this market here in Santa Cruz Valley, I got referrals set up on that too.
37:02
SPEAKER_00: I got agents that I would use if I was buying something because they would explain it like me.
37:08
SPEAKER_00: If you're outside of this, depends on where.
37:11
SPEAKER_00: Hit me up on the website, Santa Cruz Openhouses.com.
37:13
SPEAKER_00: If you happen to be picking this up from from Minnesota.
37:17
SPEAKER_00: I already said Minnesota, but God, it just never been, but I knew somebody from Minnesota.
37:22
SPEAKER_00: Anyway, nice, nice people from Minnesota, apparently.
37:25
SPEAKER_00: Hope you're well, and uh we will see you in the next one.
37:28
SPEAKER_00: Thanks for watching.
37:28
SPEAKER_00: I'm Connor with honor.
37:29
SPEAKER_00: Over and out.