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Talk Big, Work Small (ft. David Meerman Scott)
Don't be a cover band - play your own original music. Proudly. If it's truly original, unique and interesting, you'll appear larger than life, even when your resources are meager. It all starts with this week's Shawnism: Talk Big; Work Small.You can be and become whatever you want - it just takes figuring out something in the universe you are good at or finding a pattern in the universe no one else sees. This is what legendary author and marketing master David Meerman Scott says. From big promises to small actions, like being active and engaged on social media and leveraging AI for…
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