The Effective CMO: Sephora's Zena Arnold

The WARC Podcast · Apr 28, 2026 · 41m

Sephora is one of the world’s biggest beauty retailers. Zena Arnold, US CMO, joins the pod to discuss 'the lipstick effect', why Sephora is investing in women’s sports, emerging retail trends and the importance of brand building. Hosted by WARC's Anna Hamill.

Guests:

Zena Arnold, Chief Marketing Officer - US, Sephora

Anna Hamill, Senior Editor - The WARC Podcast

Chapters:

00:00 – Intro - Zena Arnold joins The WARC Podcast

00:29 – Defining Marketing Effectiveness: Breakthrough Messaging & Smart Distribution

02:07 – How is the beauty category evolving?

04:58 – Minimalist vs Bold Makeup: The New…