The Effective CMO: Sephora's Zena Arnold
Sephora is one of the world’s biggest beauty retailers. Zena Arnold, US CMO, joins the pod to discuss 'the lipstick effect', why Sephora is investing in women’s sports, emerging retail trends and the importance of brand building. Hosted by WARC's Anna Hamill. Guests: Zena Arnold, Chief Marketing Officer - US, Sephora Anna Hamill, Senior Editor - The WARC Podcast Chapters: 00:00 – Intro - Zena Arnold joins The WARC Podcast 00:29 – Defining Marketing Effectiveness: Breakthrough Messaging & Smart Distribution 02:07 – How is the beauty category evolving? 04:58 – Minimalist vs Bold Makeup: The New…
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