Latest / The Breakfast Club / INTERVIEW: Nigel Sylvester On Blending Hip Hop & BMX Culture, Nike Collab, International Bike Ride + More

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INTERVIEW: Nigel Sylvester On Blending Hip Hop & BMX Culture, Nike Collab, International Bike Ride + More · The Breakfast Club

• 0:01
  Speaker 1: Every day.
• 0:03
  Speaker 2: Click up the breakfast clubs. Y'all morning everybody. It's DJ Envy,
• 0:09
  Speaker 2: just hilarious. Charlamagne the guy.
• 0:10
  Speaker 3: We are the breakfast club law La Rosa is here
• 0:13
  Speaker 3: as well, and we got a special guest in the building,
• 0:16
  Speaker 3: Pro BMX biker athlete. Brothers from Queens, Nigel sevest of
• 0:20
  Speaker 3: ladies and gentlemen.
• 0:20
  Speaker 1: Welcome, Big Queens, Big Queens in the building.
• 0:24
  Speaker 2: How are you feeling?
• 0:25
  Speaker 4: Incredible? Incredible God will met this morning, so I feel great.
• 0:28
  Speaker 1: There you go.
• 0:29
  Speaker 2: Now we get when we get brothers like you.
• 0:31
  Speaker 3: I like to start from the beginning of how right.
• 0:34
  Speaker 3: So you're from Laurelton, Queens, which is north side, which
• 0:38
  Speaker 3: is the same side of Queens. I'm from him from
• 0:40
  Speaker 3: Queens Village, and growing up in Queens, we all rode bikes, right,
• 0:44
  Speaker 3: but we didn't ride to the caliber of that you
• 0:46
  Speaker 3: rode for. We rode to go to the park, We
• 0:48
  Speaker 3: rode to go to the store, to bodega, to go
• 0:50
  Speaker 3: to White Castle, to go to.
• 0:54
  Speaker 1: Those places.
• 0:55
  Speaker 3: Right, guys, the Brooklyn kids from trying to steal our
• 0:57
  Speaker 3: bikes all the time.
• 0:58
  Speaker 2: But you you took a different round.
• 1:00
  Speaker 1: So start with you growing.
• 1:01
  Speaker 3: Up in Queens and how you got into BMX biking
• 1:04
  Speaker 3: and taking it serious.
• 1:05
  Speaker 4: I mean, just like you said right, like we grew
• 1:07
  Speaker 4: up riding bikes in that capacity to get from pointy
• 1:09
  Speaker 4: to point B. For me, it was like during that
• 1:11
  Speaker 4: pointy to point B, I was like, I want to
• 1:12
  Speaker 4: jump off this curve. I want to pop up Willie
• 1:14
  Speaker 4: or like I was curious in that way and that
• 1:17
  Speaker 4: just man, it took me down a route of like okay,
• 1:20
  Speaker 4: like how far can I take this right? Like how
• 1:23
  Speaker 4: how many steps can I jump down? I want to
• 1:25
  Speaker 4: grind this bench over here? And once I started to
• 1:27
  Speaker 4: discover that you can do it professionally, I was like, oh,
• 1:30
  Speaker 4: this is what I want to do.
• 1:30
  Speaker 1: I was sold after that.
• 1:32
  Speaker 3: But what got you into that? Because grown up in Queens,
• 1:35
  Speaker 3: you know, sometimes we idolize basketball players because we see him, right,
• 1:40
  Speaker 3: we see Mark Jackson from Queens.
• 1:42
  Speaker 2: Stevenson and all these other people.
• 1:44
  Speaker 3: We see rappers run DMC tribe called Quaz fifty and
• 1:47
  Speaker 3: whoever it was, we seen him DJ's jam Master j
• 1:51
  Speaker 3: Klue myself. But what got you in to say, you
• 1:53
  Speaker 3: know what I can do this professionally? Was what were
• 1:55
  Speaker 3: you watching and says I want to do this.
• 1:57
  Speaker 4: I've seen it on TV, right, seen X games on TV,
• 2:01
  Speaker 4: seeing guys like Dave Mirror and Matt Hoffman and Ryan Niquist,
• 2:04
  Speaker 4: and these guys.
• 2:05
  Speaker 1: Were flying through the air.
• 2:07
  Speaker 4: They had their helmets on and their chest protectors and
• 2:09
  Speaker 4: all the stickers on their bikes, and it was super
• 2:11
  Speaker 4: cool to me.
• 2:12
  Speaker 1: I was just intrigued. I was like, damn, look that
• 2:14
  Speaker 1: looks dope.
• 2:15
  Speaker 4: And of course, like I would see like basketball players
• 2:18
  Speaker 4: on TV and rappers as you mentioned, that was dope
• 2:20
  Speaker 4: to me as well, you know what I mean.
• 2:22
  Speaker 1: But it was something about bike riding that it just
• 2:24
  Speaker 1: clicked for me.
• 2:25
  Speaker 5: It was different. How old were you when you really
• 2:28
  Speaker 5: started taking it serious?
• 2:29
  Speaker 1: I was like twelve years old.
• 2:31
  Speaker 4: And I just always have a big imagination as well, right,
• 2:33
  Speaker 4: Like I'm just living on my imagination still. But even then,
• 2:36
  Speaker 4: I was like, man, like, it's something about this bike
• 2:40
  Speaker 4: that I'm thinking about different things that I want to do,
• 2:43
  Speaker 4: and I'm going outside and trying it in real time, right,
• 2:46
  Speaker 4: just figuring it out.
• 2:47
  Speaker 1: Like I would take like an old.
• 2:48
  Speaker 4: Tire and a board and make a MT and like
• 2:51
  Speaker 4: go back thirty forty feet and just pedal.
• 2:53
  Speaker 1: As fast as I can hit that ramp. And fly
• 2:55
  Speaker 1: through the air.
• 2:56
  Speaker 4: And it was something about that feeling of flying through
• 2:58
  Speaker 4: the air that became like just like adrenaline rush for me.
• 3:01
  Speaker 1: I remember that.
• 3:02
  Speaker 5: You built like you would build a ramp.
• 3:04
  Speaker 1: Oh yeah, building ramps.
• 3:06
  Speaker 4: Yeah, I'm going to like Saint Clair's Park and the
• 3:09
  Speaker 4: school that I'm grinding on, like marble ledges and whatnot,
• 3:12
  Speaker 4: and and then I could find a jump on my bike,
• 3:15
  Speaker 4: I would do it.
• 3:16
  Speaker 3: Now you're also from Caribbean descent.
• 3:18
  Speaker 1: Yeah, So what did.
• 3:19
  Speaker 3: Your Caribbean parents say when you say, Ma, I want
• 3:22
  Speaker 3: you to ride bikes? And the bikes that you're talking
• 3:25
  Speaker 3: about are not the bikes from TSS tar Ya and
• 3:28
  Speaker 3: those type of stores. You had professional bike with professional
• 3:31
  Speaker 3: pegs them. Bikes were a lot of money back in.
• 3:34
  Speaker 2: How did that work?
• 3:35
  Speaker 1: Man?
• 3:36
  Speaker 4: Like my mom she didn't really like to watch me
• 3:39
  Speaker 4: ride like any mind. She was like, I don't want
• 3:42
  Speaker 4: you to see hurt yourself, like I'm afraid for you,
• 3:45
  Speaker 4: and things of that nature. But the thing that she
• 3:47
  Speaker 4: did that I that I applaud her for that she
• 3:49
  Speaker 4: gave me the freedom to go out and try, you
• 3:52
  Speaker 4: know what I mean. Like she may have not wanted
• 3:54
  Speaker 4: to watch me do it because she was afraid of me,
• 3:56
  Speaker 4: like hurting myself, but she let me go out in
• 3:58
  Speaker 4: the neighborhood and do my thing and let me hang
• 4:01
  Speaker 4: out with other kids who rode bikes and whatnot, so
• 4:04
  Speaker 4: like that was what that was. And when I turned pro,
• 4:06
  Speaker 4: like she didn't really understand it at first, but it
• 4:08
  Speaker 4: took her a minute, but once she got it, she's like, okay,
• 4:11
  Speaker 4: cool and it was in the full support of it.
• 4:13
  Speaker 4: So shout out to Mama Sylvester.
• 4:16
  Speaker 6: You've been working with Nike for over a decade now, right, Yeah,
• 4:19
  Speaker 6: it's been how.
• 4:19
  Speaker 1: Long it's been over fifteen years? Now?
• 4:22
  Speaker 7: How old were you when you started working with them?
• 4:24
  Speaker 1: I was eighteen, so yeah, it's crazy.
• 4:27
  Speaker 7: Was that before you were pro?
• 4:28
  Speaker 1: It was right after?
• 4:29
  Speaker 6: Okay, gotcha? Because I was going to ask because when
• 4:31
  Speaker 6: you were a kid, I saw an interview. Did you
• 4:32
  Speaker 6: talked about when you were a kid? Nike was just
• 4:34
  Speaker 6: sending you stuff and I was wondering, like, at what point,
• 4:37
  Speaker 6: because you know, social media is it's not new, but
• 4:39
  Speaker 6: like people understanding how to use social media and you're
• 4:41
  Speaker 6: laying You're like, you're one of the people that I
• 4:43
  Speaker 6: think people look at because we don't really know too
• 4:45
  Speaker 6: much about black BMX bike riders.
• 4:47
  Speaker 7: How did you know that? Like do what you do
• 4:49
  Speaker 7: to attract the brands that young for sure.
• 4:52
  Speaker 1: So BMX has like a proper industry, right, Like they're like,
• 4:55
  Speaker 1: there's a.
• 4:56
  Speaker 4: Way to turn pro like in that way, it's pretty
• 4:59
  Speaker 4: much like it's either you ride contests and sponsors would
• 5:04
  Speaker 4: see you like at these contests, or you can be
• 5:06
  Speaker 4: a free rider, which is like creating content I would
• 5:08
  Speaker 4: say would be the equivalent and like putting that content
• 5:10
  Speaker 4: out into the world. And I took the free ride route,
• 5:15
  Speaker 4: where like I didn't ride in contest, didn't care for that.
• 5:18
  Speaker 4: Those contests never really came to like New York City
• 5:20
  Speaker 4: and extremely unconventional, extremely and I was actually on a tour.
• 5:27
  Speaker 4: We went down to North Carolina to meet Dave Mirror,
• 5:31
  Speaker 4: who was the dude, the not dude, but the athlete,
• 5:34
  Speaker 4: the legend that gave me my first shot to turn pro.
• 5:38
  Speaker 4: And when I and when I met him, he just
• 5:41
  Speaker 4: like a liking to me. And at this point in time,
• 5:43
  Speaker 4: like I would compare Dave Mirror, he's like Michael Jordan
• 5:46
  Speaker 4: to be a X riding, you know what I mean.
• 5:48
  Speaker 4: So we were down there met him He's like, Yo,
• 5:51
  Speaker 4: I'm starting this brand. I want I want to sign
• 5:53
  Speaker 4: you to the brand name of the brand the brands
• 5:55
  Speaker 4: called Miracle Bikes. So he ended up signing me to
• 5:57
  Speaker 4: the brand maybe four months after meeting him. And while
• 6:01
  Speaker 4: also on that trip, I met a gentleman by the
• 6:03
  Speaker 4: name of Mark Closi. Mark Closi would end up going
• 6:06
  Speaker 4: on to be the team manager of the Nike BMX program.
• 6:09
  Speaker 4: So shortly after signing with Dave Mirror, Mark Closi was like, cool, like,
• 6:13
  Speaker 4: I'm at Nike now I'm going to sign you. So
• 6:15
  Speaker 4: I literally signed a turn pro and signed to Miracle
• 6:18
  Speaker 4: Bikes at Nike all within the year turning eighteen.
• 6:22
  Speaker 2: Was there any pressure for yourself?
• 6:23
  Speaker 3: Because I know, growing up, even watching television in the
• 6:26
  Speaker 3: X Games, there wasn't too many black people doing it, right,
• 6:31
  Speaker 3: so now you are kind of the black guy that
• 6:34
  Speaker 3: does it.
• 6:35
  Speaker 2: Is there any pressure.
• 6:36
  Speaker 3: Knowing that all these kids are looking up to you
• 6:38
  Speaker 3: because you are the one that looks like me, You're
• 6:40
  Speaker 3: the one that looks like my brother, You're the one
• 6:42
  Speaker 3: that came from the place that I came. Is there
• 6:43
  Speaker 3: any pressure with that?
• 6:45
  Speaker 4: No, Because there were black BMX athletes on a professional
• 6:49
  Speaker 4: level before me, you know, and a lot of come
• 6:51
  Speaker 4: after me. I'm just doing my thing. Honestly, I don't
• 6:54
  Speaker 4: feel any pressure for me. It's a far ast pressure
• 6:58
  Speaker 4: for that. For me, it's more I put the pressure
• 7:00
  Speaker 4: myself to be the best. That's what it matters to
• 7:02
  Speaker 4: me at this point, Like I'm here for a reason
• 7:04
  Speaker 4: and I want to leave a mark that will stand
• 7:07
  Speaker 4: into the test of time.
• 7:08
  Speaker 3: You were probably one of the first that really mixed
• 7:10
  Speaker 3: the culture together, right because usually when you see a
• 7:14
  Speaker 3: BMX biker, you'd be like, that's not me. I liked
• 7:17
  Speaker 3: what they're doing, but that doesn't represent me, or if
• 7:19
  Speaker 3: you see somebody like ah, he doesn't wear what I wear.
• 7:22
  Speaker 2: But you were totally different.
• 7:24
  Speaker 3: Like you you were the I don't want to say
• 7:26
  Speaker 3: the hip hop be a Mex biker, but you were
• 7:27
  Speaker 3: the hip hop biker.
• 7:28
  Speaker 2: Like you were the one that was like this, like
• 7:31
  Speaker 2: me listen.
• 7:31
  Speaker 3: To music I listened to So explain that a little
• 7:34
  Speaker 3: bit in that breakdown.
• 7:36
  Speaker 4: I mean, I think it's similar to what you just said, right,
• 7:38
  Speaker 4: Like we grew up not too far from one another,
• 7:40
  Speaker 4: so that was the environment, you know what I mean,
• 7:42
  Speaker 4: Like I'm watching like my older brothers, whatnot come through
• 7:45
  Speaker 4: the block and rimmed up Maximus and lexusis and whatnot,
• 7:49
  Speaker 4: and like I'm watching music videos on TV and I'm
• 7:53
  Speaker 4: going to the Coliseum block to go shop to go
• 7:56
  Speaker 4: by jerseys and warm up suits and fitted hats.
• 7:58
  Speaker 1: I'll come from that.
• 7:58
  Speaker 4: So when I turned and pro even just like being
• 8:02
  Speaker 4: X writer in general, I naturally mix those two things
• 8:04
  Speaker 4: together because it's just that's just who I was.
• 8:07
  Speaker 1: That was, but who I am, you know what I mean.
• 8:09
  Speaker 4: So that's why it looks like That's why it comes
• 8:11
  Speaker 4: across like that, and it comes across real. It's not
• 8:13
  Speaker 4: like for store, I'm not living outside myself or doing
• 8:16
  Speaker 4: something that's not me.
• 8:18
  Speaker 3: Was it difficult for you because during that time, it
• 8:20
  Speaker 3: was a lot of bmx's.
• 8:22
  Speaker 2: Were so crossover, right, they were so Ara.
• 8:25
  Speaker 3: Crime being fitched, but you weren't. So was it difficult
• 8:28
  Speaker 3: to get deals and difficult to get placements in places
• 8:31
  Speaker 3: you need to be because you weren't like the rest
• 8:33
  Speaker 3: of them.
• 8:35
  Speaker 4: I definitely felt friction at times, and especially within the
• 8:40
  Speaker 4: industry right at a certain point in time. And she
• 8:42
  Speaker 4: was like, oh, like you're trying to be a rap
• 8:45
  Speaker 4: or like you're too hip hop for us.
• 8:46
  Speaker 1: And I was like, what are you talking about?
• 8:48
  Speaker 4: Like this is who I am, so I think it
• 8:51
  Speaker 4: took them a minute to get that. But what's also
• 8:54
  Speaker 4: interesting though, it was like for me coming up, I'm
• 8:57
  Speaker 4: watching BMX videos and guys are using rap songs and
• 9:00
  Speaker 4: things that nature in these songs. Again, like there were
• 9:03
  Speaker 4: black BMX riders or riders of color way before me. Right,
• 9:07
  Speaker 4: I just took it to another level, right when you
• 9:09
  Speaker 4: see me in a music video, where asat ferg and
• 9:13
  Speaker 4: people are just like whoa, that's different. But at the
• 9:15
  Speaker 4: same time, like riding BMX bikes you know what I mean?
• 9:18
  Speaker 1: Like we cool know that. Oh yeah, bur grab bikes.
• 9:22
  Speaker 4: It was in one of my first videos back I
• 9:23
  Speaker 4: think it was like two thousand and eight, thousand and
• 9:26
  Speaker 4: nine or something like that.
• 9:27
  Speaker 1: It's even started rapping.
• 9:28
  Speaker 7: You want to tell his fashion too, he dresses a
• 9:31
  Speaker 7: lot Like yeah.
• 9:33
  Speaker 4: I mean, like, it's just it's part of what we do. Right,
• 9:36
  Speaker 4: Just because you ride bikes doesn't mean that we're not
• 9:37
  Speaker 4: into other things. It means that that doesn't mean that
• 9:39
  Speaker 4: we're confined to one space, right, I mean like not
• 9:42
  Speaker 4: like it's just part of what we do growing up
• 9:44
  Speaker 4: in the hood.
• 9:45
  Speaker 1: Like you ride bikes, you know what I mean, And.
• 9:46
  Speaker 8: As good as you make it look relatable though, because
• 9:48
  Speaker 8: I mean you make it more relatable because although bikers
• 9:51
  Speaker 8: do more than just ride bikes to some kids, some
• 9:55
  Speaker 8: kids me think that's like a category where it's like, uh,
• 9:58
  Speaker 8: you know, not like like for instance, nast you don't
• 10:00
  Speaker 8: see a lot of black Nascar drivers.
• 10:02
  Speaker 1: You know what I mean.
• 10:02
  Speaker 8: So to your point, like what you do, you make
• 10:06
  Speaker 8: it look more accessible and more relatable to like somebody
• 10:10
  Speaker 8: growing up in Queens Now or Brooklyn or whatever.
• 10:13
  Speaker 4: You know, And that's and that's super important to me though,
• 10:16
  Speaker 4: right Like I want kids from those neighborhoods to know
• 10:18
  Speaker 4: that they can do this too, you know what I mean,
• 10:20
  Speaker 4: Like why not, you know, like just because you're from
• 10:23
  Speaker 4: a certain neighborhood or from a certain environment a certain situation,
• 10:27
  Speaker 4: doesn't mean that you have to be confined to only
• 10:28
  Speaker 4: doing certain things, you know, so like.
• 10:31
  Speaker 5: Like wrapping or playing basketball, that's too.
• 10:33
  Speaker 1: We can do way more. We can do way way more.
• 10:36
  Speaker 6: Talk about a little bit about brand trust, because one
• 10:38
  Speaker 6: of the things I thought was interesting, like in your packaging,
• 10:40
  Speaker 6: because Nike is very particular with their brand, but they
• 10:43
  Speaker 6: let you do the bike over the night, and I
• 10:45
  Speaker 6: know that you also had that on a shoe, like
• 10:46
  Speaker 6: one of your first shoes you did.
• 10:48
  Speaker 7: But Jordan's right.
• 10:49
  Speaker 1: Yeah, I love it cooler.
• 10:50
  Speaker 5: Look yeah, but.
• 10:53
  Speaker 6: It's fire right even so, like if y'all I was
• 10:56
  Speaker 6: really researching yesterday because I'm I think what you do
• 10:58
  Speaker 6: is so fire. But if you look closely, there's like
• 11:01
  Speaker 6: a distorted text on this right. Nike, you don't play
• 11:04
  Speaker 6: about their branding. How was it for you? Was it
• 11:07
  Speaker 6: your idea to say, hey, can we do the Nike
• 11:09
  Speaker 6: as bike And were they just down or did they
• 11:11
  Speaker 6: come to you with that?
• 11:12
  Speaker 1: No?
• 11:12
  Speaker 4: So what I did my first AJ one, my first
• 11:16
  Speaker 4: collaboration with Jordan Brand was in twenty and seventeen, and
• 11:20
  Speaker 4: that's when the idea sparked. I remember I was sitting
• 11:22
  Speaker 4: in like the Energy design room looking at one of
• 11:25
  Speaker 4: the reference shoes that we were using now, looking at
• 11:27
  Speaker 4: the label just like this. I'm like, man, would be
• 11:29
  Speaker 4: so cool if we just turned into it. B And
• 11:33
  Speaker 4: at that point in time, we were like, no way,
• 11:35
  Speaker 4: they'll like let us do it. So we just sat
• 11:38
  Speaker 4: on the idea. And this is when I was still
• 11:40
  Speaker 4: signed to the Nike side of the business. I signed
• 11:42
  Speaker 4: to the Jordan brand side of the business in twenty
• 11:44
  Speaker 4: twenty one, and the first shoe I worked on when
• 11:47
  Speaker 4: I signed to the Jordan Brent side of the business,
• 11:49
  Speaker 4: it was a friends and family shoe. It was a
• 11:50
  Speaker 4: Nike airship, which is the first shoe that MJ. Wallden
• 11:53
  Speaker 4: came into the league before the AJ one. And because
• 11:56
  Speaker 4: it was a friends OF's family shoe, I was like, yoh,
• 11:58
  Speaker 4: maybe they'll let us do it now. So we did
• 12:00
  Speaker 4: it and then once we posted it online it went crazy.
• 12:05
  Speaker 1: I think it was because of.
• 12:08
  Speaker 4: The concept made so much sense, right, Like people have
• 12:11
  Speaker 4: watched me on my bike in the air or my
• 12:14
  Speaker 4: entire career, right, so when you take something like that
• 12:17
  Speaker 4: and then you you bring it together with bike air
• 12:21
  Speaker 4: and it's like, oh, it just makes so much sense.
• 12:23
  Speaker 4: That's why it just took off. And now like all
• 12:26
  Speaker 4: the shoes that I'm doing and have bike on it.
• 12:29
  Speaker 6: Do you like resellers reselling your sneakers and not? Because
• 12:32
  Speaker 6: some of it, like the brick by bricks it was
• 12:33
  Speaker 6: like World War two out here.
• 12:39
  Speaker 5: Yes, it's almost impossible to find.
• 12:43
  Speaker 7: You like that or no? Because how do you benefit
• 12:45
  Speaker 7: from resellers?
• 12:46
  Speaker 1: That's part of the culture.
• 12:47
  Speaker 4: This is part of the culture, you know, like the
• 12:49
  Speaker 4: fact that people want to pay two, three, four times
• 12:55
  Speaker 4: over like the real retail price for the shoe. It
• 12:57
  Speaker 4: just says that. I mean, like they love the problem. U.
• 13:00
  Speaker 4: They relate to the story. It has equity in it,
• 13:05
  Speaker 4: you know what I mean. The resell game is the
• 13:07
  Speaker 4: whole It's the whole industry, you know what I mean.
• 13:09
  Speaker 1: Like people.
• 13:11
  Speaker 4: Feed themselves and feed their families off that game. So
• 13:14
  Speaker 4: shout out to the resellers. Man, do y'all think.
• 13:16
  Speaker 3: I was reading something where it says, you know, when
• 13:18
  Speaker 3: you were a kid, when most kids would go into
• 13:20
  Speaker 3: Green Acres Mall or the coliseum, you wanted to get
• 13:23
  Speaker 3: on the train and.
• 13:24
  Speaker 1: Go to Soho.
• 13:25
  Speaker 3: Yeah, what was so special about Manhattan and Soho during
• 13:27
  Speaker 3: that time? That was like you was like, nah, I
• 13:29
  Speaker 3: don't want to do what y'all doing. I want to
• 13:30
  Speaker 3: kind of do my own thing.
• 13:32
  Speaker 1: Right, And that was probably like tenth eleventh grade. I
• 13:36
  Speaker 1: started to do that.
• 13:37
  Speaker 4: So my mom worked in the city, so when I
• 13:39
  Speaker 4: was a kid, she would take me to the city
• 13:41
  Speaker 4: to her job.
• 13:42
  Speaker 1: So she taught me how to ride the train right,
• 13:44
  Speaker 1: and at a certain point, just like man like I
• 13:47
  Speaker 1: don't want.
• 13:47
  Speaker 4: To dress like everybody else. So I started to go
• 13:49
  Speaker 4: further out to get pieces or clothes or things that
• 13:53
  Speaker 4: no one else had. So I would go to like Supreme,
• 13:57
  Speaker 4: and I remember going to Supreme to by like my
• 13:59
  Speaker 4: first naked dunks, like I think it was the T nineteens.
• 14:01
  Speaker 1: It was all blue Nike.
• 14:03
  Speaker 4: Dunk and nowhere on the ave had them, no where
• 14:06
  Speaker 4: green nakeds had them.
• 14:07
  Speaker 1: And it was that thing. It was.
• 14:08
  Speaker 4: It was having pieces, having sneakers that no one else had,
• 14:14
  Speaker 4: you know what I mean. You know, you come back
• 14:15
  Speaker 4: to the hood rock or something no knows Scott like, yo,
• 14:17
  Speaker 4: you get those from.
• 14:18
  Speaker 1: So that was the thing for me.
• 14:19
  Speaker 5: Is somebody think you got it from Canal Street. That's
• 14:23
  Speaker 5: the first thing somebody said we ain't got.
• 14:27
  Speaker 4: But you look at the game now and that's just normal, right,
• 14:30
  Speaker 4: Like kids are leaving whatever, going to wherever to get
• 14:35
  Speaker 4: the pieces that no one have, or to have them,
• 14:36
  Speaker 4: to be to have that thing that none of your
• 14:39
  Speaker 4: people's got, you know, it's just part of the game.
• 14:41
  Speaker 1: Fly.
• 14:41
  Speaker 2: I also riding.
• 14:44
  Speaker 3: When I was a kid riding, we didn't have helmets, right,
• 14:45
  Speaker 3: We didn't right, we didn't wear helmets, right, So what
• 14:48
  Speaker 3: was the worst injury that you've got rotten and what happened?
• 14:52
  Speaker 1: Asked this question?
• 14:53
  Speaker 4: Man, I think people look at BMX AND's like, man like,
• 14:56
  Speaker 4: it's like the most dangerous thing.
• 15:00
  Speaker 1: Corn b.
• 15:02
  Speaker 4: It's just as dangerous as any other sport. Right, think
• 15:05
  Speaker 4: about a running back coming through the line. Is ray
• 15:08
  Speaker 4: lewis right there ready to at.
• 15:10
  Speaker 3: Least he got some.
• 15:15
  Speaker 7: You know when to expect it.
• 15:16
  Speaker 6: But the bike riding is like it could not happen,
• 15:19
  Speaker 6: but it could also happen.
• 15:20
  Speaker 3: In singing to do something the other day and I'm like,
• 15:22
  Speaker 3: no disrespect, not get up there in age.
• 15:24
  Speaker 2: I'm like his body and he knee.
• 15:30
  Speaker 1: Pads that we like just dropped a couple of minutes ago.
• 15:34
  Speaker 7: Yeah, and this is like probably made to you, but
• 15:36
  Speaker 7: I was like, whoa, my knees.
• 15:37
  Speaker 2: Hurt washing, So what was the worst? The worst is.
• 15:41
  Speaker 4: I broke my wristle on my nineteenth birthday. Not like
• 15:43
  Speaker 4: that was terrible for me. It's my first major injury,
• 15:47
  Speaker 4: and from then it's just like bruises, you know what
• 15:49
  Speaker 4: I mean, Like my shins all jacked up. I've been
• 15:54
  Speaker 4: doing this for so long, Like any athlete, you get
• 15:56
  Speaker 4: to that point where it's like man, of course you
• 15:58
  Speaker 4: can experience injury.
• 15:58
  Speaker 1: It's part of the game right until your point.
• 16:02
  Speaker 4: But also like, yes, you like you know to expect
• 16:05
  Speaker 4: that you're gonna get hit when you're playing football, it's
• 16:07
  Speaker 4: the same thing, like but you're like you're trying not
• 16:10
  Speaker 4: to But the same thing with bike riding, right like
• 16:11
  Speaker 4: you're trying to land every single trick. You're not trying
• 16:14
  Speaker 4: to hurt yourself, right, And it's a it's a true
• 16:17
  Speaker 4: art form, right like if you don't just go out
• 16:19
  Speaker 4: and just jump off of something, like you work your
• 16:21
  Speaker 4: way up to that, right, So if you're trying to
• 16:22
  Speaker 4: go jump down ten stairs, you're gonna try two first,
• 16:26
  Speaker 4: master that, then you go to four six, self on
• 16:29
  Speaker 4: and so on, And it's everything is very thoughtful, right Like,
• 16:34
  Speaker 4: it's not just like I'm wake up today and to
• 16:36
  Speaker 4: try like this thing I never tried before. No, like you,
• 16:39
  Speaker 4: it's calculated, right, It's all calculated and by and for
• 16:43
  Speaker 4: me personally, being as calculated as I am, I have
• 16:47
  Speaker 4: I guess like limited the amount of injuries, and.
• 16:51
  Speaker 1: Of course by like the grace of God. But because
• 16:56
  Speaker 1: I love it.
• 16:57
  Speaker 3: When you wake up in the month, you can be
• 16:58
  Speaker 3: like I can take the ferrari. So do you still
• 17:03
  Speaker 3: enjoy it? Like now I'm gonnake the bike and I
• 17:05
  Speaker 3: love it.
• 17:06
  Speaker 4: Man, I got the bike in the back of the
• 17:07
  Speaker 4: wagon right now, you know what I mean, Like you
• 17:11
  Speaker 4: just pull up sometimes and you know case.
• 17:15
  Speaker 7: Jump down.
• 17:22
  Speaker 4: I still love it, man. I still enjoy going to
• 17:24
  Speaker 4: the skate park. I still love being out there finding spots,
• 17:29
  Speaker 4: challenging myself in that way, Like it's still my truest
• 17:33
  Speaker 4: form of self expression is being X riding.
• 17:35
  Speaker 8: You know, is there a trick that you have not
• 17:38
  Speaker 8: mastered yet that you feel like, yo, I gotta do this.
• 17:41
  Speaker 8: This is on my bucket list, Like what is that
• 17:43
  Speaker 8: one trick that you're still trying to master.
• 17:45
  Speaker 1: That's a good question.
• 17:47
  Speaker 4: There's always a trick that is in my mind, right
• 17:49
  Speaker 4: because how I look at BMX riting too, right, like
• 17:51
  Speaker 4: everything is ridable.
• 17:53
  Speaker 1: Right.
• 17:53
  Speaker 4: So I go outside in the world, I may see
• 17:55
  Speaker 4: a handrail that they just built whatever, like a year ago.
• 17:58
  Speaker 1: I'm like, I never I didn't ride that hand rat.
• 18:00
  Speaker 4: Like I'm a fuck this hand I don't want to
• 18:02
  Speaker 4: go hit that handrail. So it's always something that like
• 18:05
  Speaker 4: I want to do, you know what I mean? And
• 18:08
  Speaker 4: I love that, like that's still a desire.
• 18:10
  Speaker 1: Of mine, you know what I mean.
• 18:11
  Speaker 4: Like again, I still love riding my bike, and I
• 18:13
  Speaker 4: still do as much as I possibly can. Yeah, my
• 18:15
  Speaker 4: business has grown and things have changed. I got different
• 18:17
  Speaker 4: responsibilities nowadays, but like riding is still at the core
• 18:21
  Speaker 4: of everything that I do.
• 18:22
  Speaker 2: You got locked up for it because I sometimes public place,
• 18:33
  Speaker 2: private place. You ever got locked up?
• 18:35
  Speaker 4: Yeah, I mean, you know, like I feel like there's
• 18:38
  Speaker 4: been times where being mixed riding has been misunderstood, and
• 18:43
  Speaker 4: I've been misunderstood. So we'll be riding a handrail or
• 18:45
  Speaker 4: riding a park or something and it's trespassing, you know
• 18:49
  Speaker 4: what I mean. And it's like at the end of
• 18:50
  Speaker 4: the day, we're just expressing ourselves, you know what I mean.
• 18:53
  Speaker 4: Like we're not hurting nobody, We're not doing no drugs,
• 18:55
  Speaker 4: Like we're not being violent.
• 18:58
  Speaker 1: We're just expressing ourselves. And yeah, so it's happened before
• 19:03
  Speaker 1: growing up.
• 19:03
  Speaker 3: One thing I always tell people about, especially New York
• 19:06
  Speaker 3: skateboarders and bike riders, he said, y'all will fuck somebody up.
• 19:09
  Speaker 1: Right.
• 19:10
  Speaker 3: There's a lot of times cars will cut you all off,
• 19:12
  Speaker 3: bump into y'all, And I'm like that is the worst
• 19:14
  Speaker 3: beef to have because they got their weapons that they're
• 19:16
  Speaker 3: riding on. Have you ever been in it's a situation
• 19:19
  Speaker 3: like that where car cut your love and be like, man,
• 19:20
  Speaker 3: we have to put this guy out.
• 19:22
  Speaker 4: I mean, it happens in New York City all the time,
• 19:24
  Speaker 4: right all the time, all the time. They don't care
• 19:26
  Speaker 4: what car lane whatever.
• 19:31
  Speaker 8: Because man, y'all don't respect us. Y'all got your own lane,
• 19:34
  Speaker 8: and y'all always.
• 19:35
  Speaker 1: Coming over bating, like you know, I'm like they.
• 19:37
  Speaker 5: Built lanes specifically for y'all.
• 19:40
  Speaker 2: Like the lane too small.
• 19:41
  Speaker 8: Now let me go over here and try to jet
• 19:43
  Speaker 8: in front of this g wagon we need.
• 19:48
  Speaker 6: I'm trying to get the work, and you don't never
• 19:49
  Speaker 6: look to the right, turn into the left.
• 19:52
  Speaker 1: It's there's a lot of like bike hating going on, right.
• 19:57
  Speaker 2: I understand, I'm not exercise.
• 20:03
  Speaker 7: Have you you from us and you ride bikes.
• 20:06
  Speaker 5: And now getting.
• 20:09
  Speaker 7: Never and me post everything. I never seen you post
• 20:12
  Speaker 7: a bike.
• 20:13
  Speaker 8: Your thing is cars missed the car show man, You
• 20:15
  Speaker 8: ain't never I never see you on no damn bike.
• 20:18
  Speaker 2: I used to wear the outfit with the pattern in
• 20:19
  Speaker 2: my ass.
• 20:20
  Speaker 5: And oh yeah, yeah, he's so funny.
• 20:25
  Speaker 2: Christ Now talk about your partnership with McDonald's.
• 20:27
  Speaker 3: IVE seen that you used to work for McDonald's growing up,
• 20:29
  Speaker 3: and now they pay you not to work there and.
• 20:31
  Speaker 1: Just give you a break that down a little bit.
• 20:33
  Speaker 1: Is that incredible? Yeah? Yeah, mc Donald's was my first job.
• 20:40
  Speaker 1: I was fourteen years old.
• 20:41
  Speaker 4: I did two summers there and really I was just
• 20:43
  Speaker 4: saving up money to get new bikes and new bike parts,
• 20:46
  Speaker 4: you know what I mean. And then like once my
• 20:50
  Speaker 4: business started to roll, as far as me and being
• 20:52
  Speaker 4: a professional athlete, I decided I want to work with
• 20:56
  Speaker 4: brands that I can relate to, brands that are authentic
• 21:00
  Speaker 4: to me. And McDonald's been on the list for a
• 21:02
  Speaker 4: long time and we just got the deal done like
• 21:05
  Speaker 4: two months ago.
• 21:07
  Speaker 1: Thank you so much.
• 21:09
  Speaker 4: But it's incredible for me to be able to work
• 21:11
  Speaker 4: with brands like in the capacity that I do. That
• 21:13
  Speaker 4: I'm able to not just be a face of a
• 21:17
  Speaker 4: product or a campaign, but we're actually like collaborating on
• 21:20
  Speaker 4: ideas and putting products out and putting campaigns out like that.
• 21:24
  Speaker 4: That means a lot to me, you know, and also
• 21:26
  Speaker 4: it shows people that man like even me coming from
• 21:29
  Speaker 4: the background I come from. As far as the BMX athlete,
• 21:32
  Speaker 4: non non traditional athlete. I can do these type of
• 21:34
  Speaker 4: things and play in these spaces.
• 21:36
  Speaker 1: And it looks good. It's not just like it's not wack,
• 21:39
  Speaker 1: you know what I mean?
• 21:40
  Speaker 6: Is there ever a celebrity now that like pops up
• 21:43
  Speaker 6: in your stuff and you're like, oh wow, I saw
• 21:44
  Speaker 6: Mooie Bets wear your cleats and then those are reselling
• 21:48
  Speaker 6: like crazy or resold like crazy.
• 21:50
  Speaker 7: But does anybody surprise you? At this point?
• 21:54
  Speaker 1: It's all love.
• 21:54
  Speaker 4: All of it is like surprising, you know, Like even
• 21:57
  Speaker 4: when before like the break Boy Bricks came out, I
• 22:00
  Speaker 4: think it was like Brown had them on and Roman
• 22:04
  Speaker 4: Rings had him on the same night, and I was
• 22:06
  Speaker 4: just like, damn, this is crazy, you know what I mean?
• 22:09
  Speaker 4: Like this product that that we collaborated on and created
• 22:12
  Speaker 4: and put into the world, like people are really gravitating
• 22:15
  Speaker 4: towards it. So yeah, I feel like I saw just
• 22:18
  Speaker 4: love and like I appreciate it.
• 22:19
  Speaker 8: You know, is there fire that like you know, even
• 22:22
  Speaker 8: these these are fire, I'm still trying to get them.
• 22:25
  Speaker 8: Your man gonna come in here with them on, But
• 22:29
  Speaker 8: shout out to you. You also have your go Ride festival.
• 22:33
  Speaker 8: Would you call it a festivals?
• 22:35
  Speaker 4: It's not a festival yet, but it's just like it's
• 22:37
  Speaker 4: an international bike ride.
• 22:39
  Speaker 5: I think it's dope. And I see that you have
• 22:41
  Speaker 5: expanded it to Mexico City. Yes, what made you want
• 22:44
  Speaker 5: to do that?
• 22:44
  Speaker 2: You're in Mexico.
• 22:47
  Speaker 8: See, my husband is Mexican and black. He's not really
• 22:50
  Speaker 8: full bread Mexican. But they always wing ride on that
• 22:52
  Speaker 8: because you.
• 22:52
  Speaker 7: Know, because they ride bikes.
• 22:59
  Speaker 2: So what made you.
• 23:00
  Speaker 4: Expand comment on that? No, So this is thirty annual
• 23:05
  Speaker 4: Go Ride. The last two years we did London to
• 23:09
  Speaker 4: New York right, and for anyone who doesn't know what
• 23:11
  Speaker 4: Go Ride is, it is my international bike ride where
• 23:14
  Speaker 4: we hit multiple cities within twenty four hours. So this
• 23:19
  Speaker 4: show is like, man like, I want to take a
• 23:20
  Speaker 4: different route and we want to extend it to three cities.
• 23:22
  Speaker 1: So we're doing Mexico.
• 23:24
  Speaker 4: We're doing New York, Miami and Mexico City within thirty
• 23:27
  Speaker 4: hours and I'll be in all three cities we do.
• 23:30
  Speaker 4: We do a fifteen mile bike around in each of
• 23:31
  Speaker 4: those cities. So I'm super excited for people are getting
• 23:36
  Speaker 4: their bikes ready. It's gonna be a good time.
• 23:39
  Speaker 5: Do you join something like that? How does that like?
• 23:41
  Speaker 8: So you how do you like get other bike riders
• 23:43
  Speaker 8: around the world to do that, like.
• 23:44
  Speaker 1: Just pull up. Were just promoted and is listen to
• 23:49
  Speaker 1: everyone's welcome to pull up.
• 23:50
  Speaker 5: So you're going to be an envy.
• 23:52
  Speaker 3: Well this weekend this I would be in Houston this
• 23:56
  Speaker 3: week but definitely would I would love to go same house.
• 24:00
  Speaker 1: No, exactly, It's not even that bad.
• 24:05
  Speaker 4: Honestly, we have we have people from all walks of life,
• 24:08
  Speaker 4: like kids, middle age, everything.
• 24:11
  Speaker 1: Like people are pulling up and riding.
• 24:12
  Speaker 4: Like when you're in that pack with so many kids
• 24:15
  Speaker 4: riding bikes, that energy is so contagious, right, Like it's
• 24:18
  Speaker 4: not like you're on a bike ride by yourself, like
• 24:20
  Speaker 4: you had kids popping whillies and doing bunny hops and
• 24:22
  Speaker 4: music kids too. Not how it's it's amazing. It's like
• 24:26
  Speaker 4: it's nothing else like it. So yeah, I mean, I'm
• 24:29
  Speaker 4: looking forward to this weekend. If you guys in New
• 24:31
  Speaker 4: York City pop out this weekend to go ride, or
• 24:33
  Speaker 4: if you're in Miami or Mexico City, will definitely be
• 24:36
  Speaker 4: out in the streets.
• 24:37
  Speaker 3: What would you tell that that younger kid right now
• 24:39
  Speaker 3: that that's watching you, that wants to get into BMX
• 24:41
  Speaker 3: bike and his parents probably be like, that's not a
• 24:43
  Speaker 3: real job.
• 24:44
  Speaker 1: Get a real job.
• 24:44
  Speaker 2: What would you tell that younger kid right now?
• 24:47
  Speaker 1: I would tell them to show your parents my Instagram
• 24:49
  Speaker 1: and showing that it is a real thing.
• 24:55
  Speaker 4: Also, man, just do what you love, honestly, bro, Like
• 24:57
  Speaker 4: that's I live by that still, you.
• 25:00
  Speaker 1: Know what I mean. Like, I'm living out my imagination.
• 25:02
  Speaker 1: I'm creating.
• 25:05
  Speaker 4: I stay curious and I think that allows me to
• 25:09
  Speaker 4: come up with these ideas and I work super hard
• 25:12
  Speaker 4: to get these things out into the world. So that
• 25:15
  Speaker 4: younger kid, man, just do what you Love's work hard.
• 25:17
  Speaker 4: I know it sounds cliche, but it's so true. Like
• 25:20
  Speaker 4: I feel all you got to sit in here right
• 25:21
  Speaker 4: now because of that, right, Like you love what you
• 25:23
  Speaker 4: do and you dedicate yourself to it. Even watching you
• 25:26
  Speaker 4: likes to watch you on Instagram all the time to
• 25:28
  Speaker 4: see you up here. Now when you guys announce it, like,
• 25:30
  Speaker 4: that's super dope for you. So congrats to that. So
• 25:33
  Speaker 4: just just lock in and stay focused.
• 25:35
  Speaker 3: Now, what the sneak is it? The new Sneakers that
• 25:37
  Speaker 3: you're releasing. Yeah, it would come out on the sixteenth yep.
• 25:40
  Speaker 3: Now break sixteen is down. So the Fours of Jordan falls,
• 25:43
  Speaker 3: of course sold out crazy brick by brick was was
• 25:45
  Speaker 3: I guess your mentality if you had to do this,
• 25:47
  Speaker 3: brick by brick, you have.
• 25:48
  Speaker 1: To build this thing break by brick.
• 25:49
  Speaker 3: Man explain the new collapse.
• 25:52
  Speaker 4: These are the AJ one low better with times and
• 25:57
  Speaker 4: it's modeled. This is the second iteration of my first
• 26:00
  Speaker 4: aj one we had. We did the same exact shoe
• 26:02
  Speaker 4: in the high top and it was a cream colorway.
• 26:04
  Speaker 4: You see, like the distress marks here basically tell the
• 26:09
  Speaker 4: story of how my sneakers get distressed when I'm out
• 26:11
  Speaker 4: riding with them, so my bike has no breaks on them.
• 26:13
  Speaker 1: It's crazy, so I used my sneakers to stop.
• 26:16
  Speaker 8: I literally just noticed that the front of it is
• 26:18
  Speaker 8: already is like distress, but it looks like a design.
• 26:22
  Speaker 4: It decides to each and each shoe is it's hand distressed.
• 26:26
  Speaker 4: So no two shoes has the same distress mark, so no,
• 26:29
  Speaker 4: like no one has the same pair in a sense.
• 26:33
  Speaker 1: But yeah, it just tells.
• 26:34
  Speaker 4: It just tells the story of like things getting better
• 26:37
  Speaker 4: with time, you know, like when you dedicate yourself, when
• 26:39
  Speaker 4: you stay focused on something, like it gets better with time.
• 26:42
  Speaker 4: Right when like your favorite pair of jeans or your
• 26:45
  Speaker 4: favorite vintage T shirt or advantage car, you know.
• 26:47
  Speaker 1: What I mean?
• 26:47
  Speaker 4: Like those things get better with time. I really want
• 26:49
  Speaker 4: to tap into that. I feel I'm at this place
• 26:51
  Speaker 4: in my life right now. I've dedicated so much time
• 26:54
  Speaker 4: to bike round and so much energy to it, and
• 26:57
  Speaker 4: it's only gotten better for me, And I feel like
• 27:00
  Speaker 4: we all have that thing that has gotten better with time.
• 27:02
  Speaker 3: When you do your deals with Jordan's, do you decide
• 27:05
  Speaker 3: what sneakers you want to do over or is it
• 27:07
  Speaker 3: one of those things you have to come to the table,
• 27:09
  Speaker 3: like if you say, yo, I want to do the concords.
• 27:11
  Speaker 2: Over or is it like how does that work?
• 27:14
  Speaker 3: Because I notice even with Jordan's some sneakers he ain't
• 27:16
  Speaker 3: doing over something he does. Even with the Jordan fays,
• 27:20
  Speaker 3: you don't really have too many people that do the
• 27:21
  Speaker 3: falls over.
• 27:22
  Speaker 2: So how do y'all.
• 27:23
  Speaker 3: Decide how y'all want to do it? Or how you
• 27:24
  Speaker 3: attack designing a sneaker?
• 27:26
  Speaker 1: For you, it's a collaborative effort, you know.
• 27:29
  Speaker 4: Sometimes it's like I'm I'm in a place where I
• 27:32
  Speaker 4: want to do a certain silhouette. Sometimes the brand is
• 27:35
  Speaker 4: like this is initiative for us, and it's a collaborate effort.
• 27:38
  Speaker 4: We come to the table, we'll decide what works for
• 27:40
  Speaker 4: everyone and take it from there. You know, this this
• 27:43
  Speaker 4: one in particular, we had We had designed it shortly
• 27:46
  Speaker 4: after my first one came out.
• 27:47
  Speaker 1: We assembled it.
• 27:48
  Speaker 4: So we had this in the chamber for years now,
• 27:52
  Speaker 4: and it was like, man, it's time to put it
• 27:53
  Speaker 4: out because I've been I've been wearing it for.
• 27:56
  Speaker 1: The past three years. It's like it's time to put
• 27:59
  Speaker 1: it out. So that's how it came about.
• 28:00
  Speaker 3: And what's your your dream Jordan sneaker that you would
• 28:03
  Speaker 3: love to do that? He was like, this is the
• 28:04
  Speaker 3: one I want to do over after this?
• 28:06
  Speaker 4: Oh man, there's so many I definitely wanted to do,
• 28:10
  Speaker 4: like a five or six or seventeen.
• 28:13
  Speaker 1: That's I think.
• 28:15
  Speaker 5: Yeah, somebody got to show me that they don't want
• 28:17
  Speaker 5: to that the Mexican step.
• 28:18
  Speaker 9: Bad be wearing man, because you know it's a certain
• 28:21
  Speaker 9: number where they start buying them up off the shop
• 28:24
  Speaker 9: like that, Okay, somebody seventeen right now.
• 28:30
  Speaker 1: They do.
• 28:32
  Speaker 7: But some of them are like the girls.
• 28:35
  Speaker 6: We have certain ones where it's like they're all basketball things,
• 28:37
  Speaker 6: but we like, I wear these, but I don't know
• 28:39
  Speaker 6: if I would wear the seventeens, I would know how.
• 28:40
  Speaker 1: To you might, I don't know. It's just about styling
• 28:43
  Speaker 1: them the right way.
• 28:43
  Speaker 5: You gotta do a twelve eleven or.
• 28:46
  Speaker 1: Was fired to eleven? Fire two? Yeah?
• 28:48
  Speaker 6: Whoever shots your shot to try and redo one of
• 28:50
  Speaker 6: them in a brand is like you can't touch that.
• 28:52
  Speaker 4: One, nah, And I hope that never happens.
• 28:57
  Speaker 5: She's the queen of speaking things.
• 29:02
  Speaker 1: Listen, like we're in We're in a very good place
• 29:04
  Speaker 1: right now.
• 29:05
  Speaker 9: Man.
• 29:05
  Speaker 4: We've put out this is the fourth shoe I've put
• 29:07
  Speaker 4: out in the past year, and the streets have been
• 29:11
  Speaker 4: loving all of the clops so far.
• 29:12
  Speaker 1: So hoping that we continue on that trajectory.
• 29:15
  Speaker 8: Even about your shoe that you got now the A
• 29:19
  Speaker 8: A J one, Man, you say how you use your
• 29:21
  Speaker 8: shoe to stop themselves, because you you know, shoes have
• 29:26
  Speaker 8: come a long way, like you actually have like a
• 29:29
  Speaker 8: distressed shoe. I used to what my son and for messing.
• 29:34
  Speaker 1: Up ahead.
• 29:37
  Speaker 8: Breaks on his bike and he was still stopping. So
• 29:39
  Speaker 8: it's so dope that you're doing that. Like that's dope
• 29:42
  Speaker 8: because yo, kids, shoes are expensive, especially for y'all boys. Man,
• 29:46
  Speaker 8: Like when all your feet grow big at a faster
• 29:49
  Speaker 8: pace and I ain't about to be So I'm gonna
• 29:52
  Speaker 8: buy some distressed as shoes for my son so he ain't.
• 29:54
  Speaker 1: Got the It's actually good.
• 29:56
  Speaker 4: It's actually a good thought though, right because not mess
• 30:00
  Speaker 4: and now we're something sneakers that come.
• 30:01
  Speaker 2: Distressed, you should have commercial.
• 30:06
  Speaker 1: Commercial.
• 30:08
  Speaker 4: It's also interesting too because the first one we did
• 30:11
  Speaker 4: that came distressed, it was one of the first shoes
• 30:13
  Speaker 4: I think it was the first shoe that Jordan Brands
• 30:15
  Speaker 4: ever done that has come pre distressed. So that also
• 30:19
  Speaker 4: like set off a wave of a lot of distressed shoes.
• 30:22
  Speaker 1: Coming after it.
• 30:23
  Speaker 8: How did you partner with m t A. How did
• 30:25
  Speaker 8: that come about? That's big to me?
• 30:31
  Speaker 2: Exactly, we gotta get this guy with us.
• 30:34
  Speaker 5: You're the ambassador for the m t a's ride and
• 30:37
  Speaker 5: so crazy.
• 30:45
  Speaker 1: They hit. My line was like, we're trying to do something.
• 30:47
  Speaker 5: I love it.
• 30:47
  Speaker 1: No, but no like that. The current campaign that's running
• 30:51
  Speaker 1: with the m t A. It's meaningful.
• 30:54
  Speaker 4: There are a lot of kids that are getting hurt
• 30:56
  Speaker 4: because they're subway serving and it's super dangerous. Over Fourth
• 31:00
  Speaker 4: of July we've seen some unfortunately things happened. So when
• 31:04
  Speaker 4: Anti approached me, so listen, we like we're facing this issue,
• 31:07
  Speaker 4: would love to partner with you to combat this issue
• 31:10
  Speaker 4: off like one hundred percent.
• 31:11
  Speaker 1: I believe in it.
• 31:12
  Speaker 4: And we launched the campaign what like two months ago,
• 31:15
  Speaker 4: ready a month ago, about two months.
• 31:18
  Speaker 1: Ago Alive and stay inside rights, Stay alive.
• 31:21
  Speaker 4: So no, it's dope, man, And for me it's I
• 31:23
  Speaker 4: grew up taking the train from Queens to the city
• 31:27
  Speaker 4: to go ride like the Brooklyn Banks and meeting with
• 31:29
  Speaker 4: my friends. So now to have the opportunity to partner
• 31:31
  Speaker 4: with the MTA on a very positive initiative, man, it
• 31:35
  Speaker 4: means a lot to me.
• 31:36
  Speaker 3: What was the biggest obstacle you faced throughout your whole
• 31:38
  Speaker 3: career with everything that you did ride, What was the
• 31:40
  Speaker 3: biggest obstacle, the biggest problem?
• 31:43
  Speaker 4: I think I'm still facing that. It's just educating people
• 31:46
  Speaker 4: on what BMX is, you know, and continuing to set
• 31:52
  Speaker 4: the stage for it and like open the door per se.
• 31:54
  Speaker 4: You know, there's still a lot of people who don't
• 31:56
  Speaker 4: know what it is or don't respect it in the
• 31:58
  Speaker 4: way that it should be. So just educating people on
• 32:02
  Speaker 4: what BMX is and like showing the world, like how
• 32:05
  Speaker 4: powerful the bicycle is, you know, always say the bicycle
• 32:09
  Speaker 4: is the most accessible motor transportation in the world. Anywhere
• 32:12
  Speaker 4: you go in the world, you'll see someone riding the bicycle.
• 32:14
  Speaker 4: You can't go outside without seeing it. So I think
• 32:17
  Speaker 4: there's so much power to unlock. And that's what that's
• 32:21
  Speaker 4: the mission I'm on right now.
• 32:22
  Speaker 2: Do you consider yourself an athlete?
• 32:25
  Speaker 3: Some people feel like an athlete is a basketball player,
• 32:29
  Speaker 3: but they haven't seen some of the ships y'all be doing,
• 32:32
  Speaker 3: because that should be athletic.
• 32:35
  Speaker 4: I mean, listen, like there's so much training that like
• 32:38
  Speaker 4: like goes into it. I was having a conversation yesterday
• 32:40
  Speaker 4: I was doing this interview. I was like, like in
• 32:43
  Speaker 4: my younger days, I didn't consider myself an athlete, like
• 32:47
  Speaker 4: prior to going pro, but once I went pro. I
• 32:50
  Speaker 4: got also signed to Gatorade like shortly after going pro,
• 32:53
  Speaker 4: and they have a sports science institution in Chicago where
• 32:56
  Speaker 4: like they'll bring athletes in and like pretty much test
• 32:59
  Speaker 4: like your reaction and you're stamming the all of the things.
• 33:03
  Speaker 4: And I went there and I spent the whole day
• 33:06
  Speaker 4: there doing these different tests. Right like again, they had
• 33:09
  Speaker 4: me on a treadmill. They have these tubes coming out
• 33:12
  Speaker 4: like whatever, and my results was like, man, like your
• 33:18
  Speaker 4: body is working just as hard as a basketball player
• 33:22
  Speaker 4: or a football player. You're doing like you're on the
• 33:23
  Speaker 4: same level as that. And that's when it hit me.
• 33:25
  Speaker 4: I was like, oh no, yeah, like I'm legitimate athlete. Yeah,
• 33:28
  Speaker 4: like my like vehicle is different. I mean, I'm like,
• 33:31
  Speaker 4: my body operates in a different way, but I'm one
• 33:34
  Speaker 4: hundred percent athlete first and foremost.
• 33:37
  Speaker 1: For sure.
• 33:38
  Speaker 3: There you have it, man, make sure you pick up
• 33:39
  Speaker 3: his sneak up that comes out on the sixteenth and
• 33:42
  Speaker 3: tell them about Go Ride again this weekend.
• 33:43
  Speaker 4: Listen, Go Ride twenty twenty five is happening this weekend.
• 33:48
  Speaker 4: We're here in New York, Miami and Mexico City. Go
• 33:51
  Speaker 4: on my Instagram at Nijer Sevester for all the details.
• 33:54
  Speaker 2: And people got to write show they could just pull up.
• 33:56
  Speaker 1: They can pull up and register when you get there
• 33:58
  Speaker 1: to sign a little waver going.
• 34:00
  Speaker 4: We're gonna ride out to have a really good time.
• 34:01
  Speaker 4: You're starting in New York this weekend, Starting New York
• 34:03
  Speaker 4: this weekend.
• 34:04
  Speaker 1: Borrow in Manhattan, Manhattan, Manhattan.
• 34:07
  Speaker 4: We're gonna do fifteen miles and then we jump on
• 34:09
  Speaker 4: the jet and go down to Miami.
• 34:10
  Speaker 2: But you're not the jet jet about to go by
• 34:25
  Speaker 2: bike and I was trying to jump on the jet
• 34:28
  Speaker 2: just about. Hey fly right off now, and queens, is
• 34:33
  Speaker 2: she trying to get the.
• 34:37
  Speaker 7: Okay, start sweating. We don't want to talk about what
• 34:39
  Speaker 7: starts going man, this is me.
• 34:45
  Speaker 3: Ladies and gentlemen. Make sure you follow him and go ride.
• 34:48
  Speaker 3: And we appreciate you and I love the fact that
• 34:49
  Speaker 3: represent the Burrow all the time.
• 34:51
  Speaker 1: Big Queen shout out to big queen.
• 34:53
  Speaker 2: Queens get the money, thanks Nigel Sylvester.
• 34:55
  Speaker 1: It's the breakfast club.
• 34:56
  Speaker 2: Good morning every day.
• 34:58
  Speaker 1: A week ago.
• 35:00
  Speaker 2: Your ass up the breakfast club.
• 35:01
  Speaker 1: You're finished for y'all.
• 35:02
  Speaker 2: Dumb mhm