Everything’s Changing: How Smart CMOs Stay Ahead with Drew Neisser of CMO Huddles
Budgets are shrinking, patience is thinner and the CMO seat is a revolving door. Keep playing the old playbook and you’re next.
What if the path forward isn’t “more content, faster”, but a hard reset on power, process and what we even call “brand”?
In this episode, Drew Neisser, Founder of CMO Huddles, drops a reality check on B2B: CMOs are operating in Antarctica—hostile, short-term, and PE-pressured and it’s still the most exciting moment in marketing. We get blunt about the “do more with less” lie, why “brand” is a budget-killing word (start saying “reputation”), and how AI should first…
The skinny
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