Secrets to effective, high performing B2B content
Matt's guest in this episode is Shannon Dougall, Vice President of Marketing at Uberflip. They just returned from the annual Content to Conversion Conference in Scottsdale, AZ. It combines content and demand generators together. Some of the points they are covering are:
Results from research highlighting the most important content features
Examples of successful, sales-converting content campaigns
Key B2B content trends for 2017
What are you seeing in the field and trends?
Seeing overall that B2B marketers believe that content is more important than ever. 84% of B2B marketers are looking to…
The skinny
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