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005 - How to start a channel - 3 key focus areas for success
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Over the past few episodes we focused on building and optimizing a channel from an enterprise perspective. This week we're looking at how to start a channel from scratch.
We'll discuss 3 key focus areas to help you on your way to a successful channel:
Define your Ideal Partner Profile (IPP)
Would you date a random stranger, or are there some basic requirements your future partner must meet? Well, it's no different in channel. Start by defining your ideal end user, then match that to an IPP. Now you have a filter to search by.
How to structure your channel team geographically?…
The skinny
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