Latest / The Experience Perspective: An Ipsos Podcast
Season 5: Episode 11 – CX Service Design: Creating emotional attachment and driving brand growth
We live in volatile times that are influencing customers’ expectations, needs and opinions. Understanding and empathising with customers and the context of ‘their world’ needs to be at the heart of experience design.
We welcome experience design experts, Helen Bywater-Smith, Ipsos’ Global Head of CX Service Design and author of our latest Ipsos whitepaper, CX Service Design: Creating emotional attachment and driving brand growth, and Jean-Francois (JF) Damais, Global CX Chief Research Officer.
Helen and JF share best practice and service design guidelines for brands to create emotional…
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