Latest / Booked Solid Show - Short Term Rental Podcast
Direct Booking Fundamentals I Learned Over 30 Years in Vacation Rentals with Michelle Marquis
"Direct bookings should be their steak, and Airbnb should be the icing." 🥩
Michelle Marquis has spent three decades in vacation rentals. She started out faxing inventory to Expedia and now advises Guesty and PriceLabs through The Marquis Effect. On this episode of the Booked Solid Show, she makes a case that almost sounds radical right now: slow down on AI and get your direct booking fundamentals right first.
You'll hear her three part framework of eyeballs, conversion, and revenue. She walks through a client she took from 0.25% to 0.85% conversion on stays worth about $17,000, explains why…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.