Next-Gen Channel Sales w/BlueStar Canada’s Michel Sirois
The modern customer is continually evolving, which demands that sales tactics also change, especially in our complex channel model. This week, BlueStar Canada’s President, Michel Sirois, shares his experience and insights on a highly relevant topic to our work. Is the new “generation” of buyers actually an age thing? How do we approach buyers with more information at their fingertips, time spent doing self-research, and unwilling to pick up the phone for a “cold call”? How can VARs/integrators/MSPs adapt? And because we have to talk about it…can AI enable salespeople? #VARValue - How do you…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.