Latest / Kaleidoscope - Perspectives Beyond The Surface / Kaleidoscope PBTS: E6 Business | Money | Mindset

Transcript

Kaleidoscope PBTS: E6 Business | Money | Mindset · Kaleidoscope - Perspectives Beyond The Surface

• 0:00
  Welcome to Kaleidoscope, the show where we share
• 0:04
  perspectives and growth from around the world
• 0:07
  through normal voices. I am Ruby Ray Leo, the
• 0:11
  host. This is Luigi, my co -host. And today we
• 0:16
  are joined by Jay Adewal, the host of Winner
• 0:20
  Circle podcast, where they share inspirational
• 0:22
  stories about franchise businesses that are growing.
• 0:27
  Roll the intro. Tough questions. Honest answers.
• 0:34
  Oh, the messy truth. Your perspectives. Let's
• 0:41
  begin. Welcome to Kaleidoscope. Great. So, Jay,
• 0:55
  do you want to kick us off today or would you
• 0:57
  like one of us to? kick off our perspective first.
• 1:01
  Yeah, I want to first say thank you for having
• 1:05
  me on the show. You know, just like you said,
• 1:08
  my name is J. Adewale. You know, I'm excited
• 1:11
  to be here and also share my, you know, my, some
• 1:15
  of my insight with the audience today. For those
• 1:19
  of you who don't know me, my name is J. You know,
• 1:22
  she introduced me already. I'm a host of the
• 1:25
  Winner Circle podcast. you know, should I focus
• 1:28
  on, you know, businesses, helping them grow,
• 1:33
  you know, giving people knowledge on, you know,
• 1:36
  the concept of how they can grow their business
• 1:39
  and also how to be a great leader. So we have
• 1:42
  of tonight people on the show, you know, different
• 1:47
  people, especially in the United States. We are
• 1:49
  based off of New York City. And also I'm a business
• 1:52
  coach. with a passion for helping entrepreneurs
• 1:56
  and business leaders reach their full potential.
• 2:00
  So that's just all about me in a few seconds.
• 2:04
  Thank you for having me. That's awesome. We're
• 2:07
  super happy to have you here and for you to be
• 2:11
  a business coach and for Kaleidoscope actually
• 2:14
  to be a brand new business trying to grow online.
• 2:19
  Hopefully we can learn something from you. Yeah,
• 2:22
  I don't think we can top his intro. I did the
• 2:28
  intro myself! Hello everyone, I'm Luigi and I
• 2:32
  hate it when people wait on escalators. That's
• 2:36
  my intro for the week. Nobody wants to ask why?
• 2:42
  I just can't comprehend why you would go to an
• 2:47
  escalator and wait for it to bring you to the
• 2:50
  top. In my mind, the point of the escalator is
• 2:52
  to just get to the top sooner. Actually, you
• 2:56
  know what? I think that you're a warp drive escalator
• 2:59
  user because that's how warp drive works. It's
• 3:03
  a fact. That's it. Well, if you were to be in
• 3:11
  New York right now, when you have to go to like
• 3:15
  this 90th floor or something, You have no choice
• 3:21
  than to wait for the elevator. You know, we have
• 3:23
  like a lot of elevators out here that are very
• 3:25
  old, you know, old buildings. You know, like
• 3:28
  we're talking about 1970s that it just renovated
• 3:32
  the body. But, you know, the mechanics is still
• 3:36
  in like the 1980s. So you got to wait. It's kind
• 3:42
  of glamorous, though. Elevators, I understand.
• 3:45
  OK, because, you know, stationary, everyone goes
• 3:48
  and they wait. It goes up. But an escalator,
• 3:51
  it's it's a it's stairs and it's moving. And
• 3:54
  you don't have to wait. You can walk up and get
• 3:57
  there sooner. An escalator. You can't fly. I
• 4:00
  know. Sorry. An elevator. You can't fly. But
• 4:02
  an escalator, you can walk. Whatever. All right.
• 4:06
  Let's not go off on a tangent. You're right.
• 4:12
  Let's get into it. Interesting fact on escalators
• 4:18
  and elevators Suzhou for a short time. That's
• 4:22
  the city where we are Jay Paul they had the fastest
• 4:27
  elevator in China at least maybe in the northern
• 4:30
  hemisphere it I think it topped the tower the
• 4:35
  International Finance Center here in Suzhou in
• 4:37
  like 20 seconds. It's a hundred and seventeen
• 4:40
  floors So it yeah, it blazes up Do you trust
• 4:52
  it enough? Do I trust the elevators? Oh, yeah.
• 4:57
  I have no problem. The fastest elevator. You
• 5:00
  know how fast that could go. I have no idea.
• 5:04
  Too fast. But I'm okay with it. I do not fear
• 5:08
  death. Sure. Yeah. However, I do want to live
• 5:14
  forever. I don't fear death, but I want to live
• 5:16
  forever. Jay, what do you want to share with
• 5:23
  us today? I know, but I, yeah. Okay. For me,
• 5:29
  I want to share just a little thing. You know,
• 5:34
  the world we live in right now, we want to build
• 5:37
  something I know best, which is all about entrepreneurship.
• 5:41
  and how, you know, people should take note of
• 5:46
  important things if they want to grow their business,
• 5:51
  you know, want to be an entrepreneur. I just
• 5:53
  feel I could say 10 important things all entrepreneurs
• 5:57
  should know, which is very, very important. You
• 6:01
  know, it's something every entrepreneur, so if
• 6:04
  you call yourself an entrepreneur or if you want,
• 6:06
  if you're aspiring to be an entrepreneur, because
• 6:09
  I know just like, you know, the show you got
• 6:11
  started right now, it's entrepreneurship itself.
• 6:14
  So thinking about, you know, you want to understand
• 6:17
  the market, you know, there are quite a number
• 6:19
  of things you need to take a look at, you know,
• 6:21
  to build a follower base, not just a follower
• 6:25
  base, to build a big brand. And not just only
• 6:29
  a big brand, we're talking about also to be profitable
• 6:33
  and not just only profitability alone. Also,
• 6:37
  which is very key, is so that you can enjoy it.
• 6:41
  It doesn't become something you don't like, but
• 6:43
  you just have to do just to survive. So because
• 6:46
  entrepreneurship should be something that you
• 6:48
  are passionate about. It's something that you,
• 6:51
  when you're sleeping in the night, you can't,
• 6:54
  you know, you can't wait to get started in the
• 6:56
  morning. You know, you can't wait for the next
• 6:58
  show. You know, you can't wait for the next,
• 7:00
  you know, the next cake you want to bake. You
• 7:05
  know, you can't wait for the next ride you want
• 7:09
  to take, you know, something that just keeps
• 7:13
  you going, you know, and that's what I want to
• 7:16
  share about entrepreneurship. Yeah. So the business,
• 7:24
  the podcasting and this particular podcast is
• 7:29
  also going online and it's diversified into commentary
• 7:34
  on certain politics related to our personal experiences
• 7:41
  and essential storytelling and hopefully to sell
• 7:48
  actual physical products. But predominantly everything
• 7:52
  is online. So it's very ethereal. How do you
• 7:57
  connect that for new businesses personally in
• 8:01
  your profession? All right. Thank you for that
• 8:04
  question. Talking about going online and doing
• 8:08
  things online, you know, I was an advocate. That's
• 8:12
  how I got started as a business owner, an entrepreneur.
• 8:16
  Before the COVID, you know, before the COVID
• 8:20
  get started that, you know, people start switching
• 8:23
  online, I was an advocate. One of my main consulting
• 8:30
  business I do was to help business transform
• 8:33
  from physical to online. You know, a lot of businesses
• 8:37
  were really not interested. Like, why should
• 8:40
  I go online? What's online? You know, like, for
• 8:43
  example, then Walmart really don't need to sell
• 8:46
  online. Why do they need to be online? You know?
• 8:50
  What's the name? Target. Target doesn't want
• 8:54
  to be online. Nobody want to be online because,
• 8:57
  you know, let Amazon just make the money online.
• 9:00
  We don't care. We want to sell offline. That's
• 9:04
  our target market. Then COVID struck. Now, that's
• 9:08
  one of the most busiest time for me, even as
• 9:12
  a business coach and also a consultant. You know,
• 9:15
  we start getting a lot of people that we've reached
• 9:19
  out to before COVID, start reaching out to us.
• 9:22
  How can I transfer my business online? Stores
• 9:24
  were shutting down, restaurants couldn't sell
• 9:27
  anymore. You know, then the brick and mortar
• 9:30
  did not really matter. because nobody's walking
• 9:33
  into the store to come buy food. So now the thought
• 9:35
  is, how can we sell to people? That's when Doordash
• 9:41
  started making money. Then we started getting
• 9:43
  a lot of businesses we've contacted before COVID,
• 9:47
  reaching out to us and saying, oh, please, can
• 9:48
  you help me transfer my business online? Which
• 9:51
  requires a lot. You know, I often do a seminar,
• 9:55
  you know, right here in New York. I call it,
• 9:58
  how to build your business online. There has
• 10:01
  just been a seminar I've been doing for years
• 10:03
  right now and it's out to build your business
• 10:05
  online. So a lot of people call me in to just
• 10:08
  make sure, you know, they get all the things
• 10:10
  right. Okay. They just do a check mark. Okay.
• 10:13
  Okay. I've done this. I've done this. I've done
• 10:15
  that. Then I'm good to go. So what am I trying
• 10:17
  to say is we help a lot of businesses. I, as
• 10:21
  an individual, I help a lot of businesses, you
• 10:23
  know, push that business online and now they're
• 10:26
  enjoying the fact. Not because I, you know, even
• 10:30
  maybe somewhere in Australia or China, I really
• 10:33
  don't, I don't have to be there, right? But the
• 10:35
  goal is now the market, the online market is
• 10:40
  huge, right? I'm right here in New York city,
• 10:44
  right? And I'm having a conversation across the
• 10:52
  globe. That's how powerful online has become.
• 10:57
  So now let me just quickly, Dive out a little
• 11:01
  bit and just quickly touch on one thing or number
• 11:04
  one, because I know we have like number 10. So
• 11:06
  I just want to talk about number one. When it
• 11:10
  comes to 10 things all entrepreneurs should know.
• 11:15
  You know, I just want to put a point on that.
• 11:18
  You need to understand your market. So if you
• 11:22
  want to go online, you want to do whatever you
• 11:24
  want to push your business, you need to do a
• 11:26
  research. You know, you need to research your
• 11:29
  target market thoroughly. And that's one thing
• 11:31
  I always tell people, you know, when you want
• 11:33
  to set up your business or whatever you want,
• 11:35
  you need to understand. You need to understand
• 11:40
  your target audience. You know, just like, what's
• 11:43
  the name? Winner's Circle. We know our target
• 11:46
  audience. We have over 200 ,000 listeners right
• 11:49
  now. We have like over, Over, we have like a
• 11:56
  lot of email lists that we always blast. Almost
• 11:59
  every other time we have a podcast. You know,
• 12:02
  we push that. How do we, because we understand
• 12:06
  what they need. And they always reach out to
• 12:08
  us after the podcast and like, oh wow, I love
• 12:10
  who you brought this. We want this person. Or
• 12:14
  we would love somebody that can actually talk
• 12:16
  in this niche. Then we start, we tell our team,
• 12:18
  you know what, help us get this person to come
• 12:20
  on the show. We love to have this person on the
• 12:22
  show and we push it and push it and push it until
• 12:25
  we get it because we understand our market. So
• 12:28
  our market is strictly entrepreneurs, business
• 12:32
  owners and leaders. So, and also even let's take
• 12:36
  out of, let's talk, let's talk about the main
• 12:39
  business. You also need to know your pain, the
• 12:42
  pain points of your market. So what exactly.
• 12:49
  You know, whatever you're trying to sell, what's
• 12:51
  the pin point? What does your buyers, your clients,
• 12:57
  what do you think they need? You know, living
• 13:01
  in New York has taught me a whole lot of things.
• 13:04
  You can always come up with ideas that is similar
• 13:07
  to somebody's sales, but you can tweak it a little
• 13:10
  bit and you will have your own market. You know,
• 13:14
  right here in New York, we have like vehicles,
• 13:16
  like limo vehicles that actually pick up people
• 13:18
  with pets because most drivers, you know, maybe
• 13:22
  yellow cab driver, they'll say, no, I don't want
• 13:23
  a pet in my car. I don't want her. So now there's
• 13:28
  actually a market, you know, somebody thought
• 13:30
  of that and say, you know what, why don't I have
• 13:32
  something like that? And they have it. And guess
• 13:35
  what? You already have that market right now.
• 13:37
  They have the market share of people with pets.
• 13:40
  And that's They did a good marketing research.
• 13:43
  So that's number one. So I'll just let's have
• 13:45
  the conversation. Yeah. Yeah. That fascinates
• 13:53
  me. I'm not that creative. I'm not that clever
• 13:56
  to recognize something like a business and then
• 14:02
  change it just a little bit. Was it pet limos?
• 14:09
  Delivering pets? It reminds me of my father.
• 14:11
  He was like that too. He's not a very good entrepreneur,
• 14:14
  but he would do the most bizarre things. At one
• 14:17
  time, he invented coffins for pets. Pets that
• 14:22
  died. He was a carpenter and made them little
• 14:26
  coffins for sale. He created that in our city,
• 14:33
  but it never really took up. But then years later,
• 14:35
  I know for a fact, people do make things like...
• 14:40
  you know, things to bury their pets in. That's
• 14:43
  weird. His business was before it's time, for
• 14:46
  sure. A lot of my dad's stuff was before his
• 14:50
  time, I reckon. Yes, so you know... That's really
• 14:54
  fascinating to think of those tiny little tweaks
• 14:57
  and it's still like a markedly unique idea that
• 15:02
  can, I mean, for some, I guess, make a lot of
• 15:05
  money and have a lot of success. I don't think
• 15:07
  I could ever do it. Not that, again. Not that
• 15:10
  smart. Hmm. So, but I think sometimes things
• 15:15
  happen as needed, right? So what I mean as needed
• 15:22
  is you can have a great idea, but the idea might
• 15:25
  not really work for 2025. The idea might work
• 15:29
  for 2028. So now just imagine you have like,
• 15:33
  you have, you have like Zoom or you even have
• 15:37
  like Zoom as at 2011, it might really not work.
• 15:46
  And there are a lot of collaborative tools that
• 15:49
  we have right now for remote workers that if
• 15:51
  you had that before 2020, it might really not
• 15:55
  work as much because people really don't need
• 15:57
  it. So sometimes things happen, the world changes.
• 16:02
  Or sometimes your product that you are trying
• 16:07
  to introduce might be, um, to serve another product.
• 16:13
  All right. So for example, let's take a look
• 16:15
  at, um, trade and Instagram. So there's some
• 16:21
  product like that, that maybe true. Once you
• 16:24
  have an Instagram account, for example, you automatically
• 16:27
  have a trade account. Maybe you click on it and
• 16:29
  it will sign you up. That works, you know, and
• 16:32
  there's some, um, Some other like if you have
• 16:36
  a Shopify account right now, you there's a way
• 16:38
  you can link your Shopify account and you can
• 16:40
  link it to all like Walmart Target Plus and every
• 16:44
  other platform and automatically they're gonna
• 16:47
  integrate to each other and automatically once
• 16:50
  you are uploading your product on Shopify as
• 16:53
  a platform The your product is going to all these
• 16:56
  other platform and when people buy from other
• 16:58
  platform it gets your store You know, there's
• 17:01
  one client we did that to for and automatically
• 17:03
  before they were selling on Amazon. They were
• 17:07
  selling on Amazon and it got to a point, um,
• 17:11
  a lot of people were doing returns because you
• 17:12
  have, you know, that's one of the major problem
• 17:14
  here. A lot of people can just, you know, order
• 17:16
  something on Amazon where for three days I return
• 17:19
  it. They really don't care. So it kills a lot
• 17:22
  of businesses for, you know, especially if it's
• 17:24
  a small business and they keep getting returns
• 17:26
  and it was getting too much. And they say, you
• 17:28
  know what? We don't want to work with Amazon
• 17:30
  anymore. and they opened their own store and
• 17:32
  they connected with Walmart Plus, Target Plus,
• 17:37
  they connected with all the eBay and every other
• 17:41
  into one store. They were making a certain amount,
• 17:46
  let's just say a certain amount, 100, right?
• 17:50
  For example, $100 ,000, right? When they connected
• 17:54
  every other platform, they connected Etsy and
• 17:57
  this other platform. Connecting their product
• 18:01
  to those platforms automatically make them have
• 18:03
  times four, making $400 ,000 of how much they
• 18:08
  will have make under $1 ,000 because now the
• 18:10
  reach is now bigger. You know, maybe somebody
• 18:13
  is surfing on Amazon, sorry, surfing on eBay,
• 18:15
  they saw their product. Somebody is surfing on
• 18:17
  Target, they see the product because now people
• 18:19
  are even lazy right now. Nobody want to go to
• 18:22
  the store anymore. Yeah, nobody really want to
• 18:25
  go to the store. Just go online, two clicks.
• 18:28
  and you get what you want. You know, you don't
• 18:32
  want to go to the store, working about, working
• 18:34
  about. And that's one thing that a lot of people
• 18:38
  have learned. You know, that whatever you are
• 18:43
  trying to build, just understand there's time
• 18:46
  for everything. So don't build something right
• 18:49
  now and just throw up the curtain and say, you
• 18:56
  know what? I think this thing cannot work. Yeah,
• 18:59
  sometimes it might take years. Unfortunately,
• 19:02
  not every entrepreneur is ready for that. But
• 19:04
  like I said, while you're like the, the founders
• 19:08
  of, um, um, what's her name? And Airbnb at some
• 19:12
  point, they post, they were doing something else.
• 19:15
  Then later they came back to Airbnb. So it's
• 19:17
  fine. If it's not working well, probably introduce
• 19:20
  a little, a smaller product and you can still
• 19:23
  push the product while you still have the main
• 19:25
  goal. You never can tell. Back burner. That's
• 19:29
  a really like it's a really positive way of thinking
• 19:34
  about business and entrepreneurship because I
• 19:36
  think a lot of people, you know, if something
• 19:38
  doesn't work, they don't think it's just not
• 19:40
  the right time. They think it doesn't work. I'm
• 19:43
  a failure. It's not a good idea. Yeah, I think
• 19:48
  that's really insightful about about time. I
• 19:51
  mean, it's the first time I'm hearing about.
• 19:53
  I never thought of that, probably because. You
• 19:55
  know, I don't have an entrepreneurial mindset.
• 19:59
  I think everyone does. That's why you're not
• 20:02
  sure. You go first. You go first. I'm just here
• 20:05
  for the ride, baby. Yeah, so to quickly add to
• 20:14
  that, I feel everybody has the entrepreneurial
• 20:20
  spirit. So how do I know? If you can make your
• 20:26
  food yourself Okay, you have an end if you can
• 20:31
  make it to use for yourself and you trust it
• 20:34
  enough to believe that that food It's actually
• 20:38
  good that you didn't make a mess of it and it's
• 20:41
  gonna be maybe it's a poison you're trying to
• 20:43
  poison yourself That means you can convince yourself
• 20:46
  because the first person you need to convince
• 20:47
  is you So if you can convince yourself to eat
• 20:50
  the food that you made You know probably you
• 20:54
  You checked on YouTube, you're not too sure if
• 20:57
  it's the right way to do it, but you convince
• 20:59
  yourself, you know what, I'm just going to bite
• 21:00
  it anyways. So that's one. Number two, if you
• 21:05
  can learn, go to a driving school or you never
• 21:10
  did or no, and you get a vehicle and you drive
• 21:13
  a vehicle, then you're an entrepreneur. You know?
• 21:17
  So, but the only thing about vehicle is the first
• 21:19
  time you try and probably you scratch, another
• 21:23
  car or another vehicle or probably you didn't
• 21:25
  drive properly you won't say no I'm not I'm never
• 21:28
  gonna drive again I'm done guess what you keep
• 21:30
  driving you keep driving first year second year
• 21:34
  you made some mistake you learn some mistake
• 21:36
  you keep driving driving driving to you become
• 21:39
  a good driver you won't say oh because I can't
• 21:43
  drive I'm not gonna drive anymore nah I made
• 21:45
  a mistake never I'm not gonna do it anymore right
• 21:49
  yeah that's entrepreneurship You know because
• 21:52
  it's risk you could drive for the first time
• 21:55
  and surely eat the carb and you know You know
• 21:58
  die like that, you know, but guess what you never
• 22:01
  give up, you know, that's entrepreneurship You
• 22:05
  know, you didn't really wait for somebody to
• 22:07
  actually push you and say do it, you know You
• 22:10
  just keep driving and sometimes that's where
• 22:12
  business coach comes in you know they tell you
• 22:15
  okay you know we've seen this before you know
• 22:17
  what just keep driving keep driving you made
• 22:19
  a mistake okay um you didn't park well you know
• 22:22
  you park okay in new york parking is very horrible
• 22:25
  i don't know every other country they have like
• 22:27
  a parking spot over years parking is horrible
• 22:29
  because you have to park parallel parking so
• 22:32
  now guess what you tried for the first time he
• 22:35
  didn't park well you leave it the next time before
• 22:38
  you know he's becoming an expert um um with driving
• 22:43
  and also parking so my take is every person every
• 22:48
  individual is as an entrepreneurial spirit all
• 22:51
  they need is somebody to push them does somebody
• 22:55
  to just say no you got this you got this you
• 22:59
  know and i want to ask um which college did you
• 23:04
  attend Which college did we go to? I'll answer.
• 23:15
  Okay. Ruby, you first. I think you should tell
• 23:17
  them what school you went to. Oh, no. We'll leave
• 23:21
  that one. My university was the University of
• 23:25
  Pretoria in South Africa. That's where I went.
• 23:28
  Okay. That's a great school. And I studied communication
• 23:30
  management. Yeah. Oh, that's nice. That's nice.
• 23:35
  But do you believe, how many years did you use
• 23:38
  in the university? I studied for three years.
• 23:43
  Three years. So do you think you can do everything
• 23:47
  you did in three years in a year? I can do everything
• 23:52
  I did in three years in three months. I mean,
• 23:54
  everything they taught you. You can do three
• 23:57
  months, right? Yeah. So guess what? If we can
• 24:02
  wait for three years for something we learned
• 24:05
  in three years, You know, we can wait three years
• 24:08
  for something, you know, so we can wait three
• 24:12
  years for something we can learn in three months.
• 24:14
  So guess what? We can do the same thing as an
• 24:18
  entrepreneur to understand that we want to wait.
• 24:21
  Because once an individual invests maybe like
• 24:26
  a hundred thousand dollars or maybe $50 ,000
• 24:28
  or in a business, guess what? They're like, what's
• 24:31
  happening? I'm not making money. I need to start
• 24:32
  making money right now. You know? They try six
• 24:35
  months and they're like, you know what, I'm not
• 24:36
  making money. But guess what? Right. They just
• 24:40
  throw down like, you know what, I'm no longer
• 24:41
  doing this business because I'm not making any
• 24:43
  money. In six months. Yeah. But they can wait
• 24:46
  three years or four years for something they're
• 24:49
  learning. And they keep paying the fees. They
• 24:53
  pay first year, they pay second year, they pay
• 24:55
  third year. Why don't they just throw it up and
• 24:58
  say, you know what, I can't, I just want to pay
• 25:00
  one year and I'm done. I'm done with this one
• 25:01
  year. Right? So it's fair for you as an entrepreneur
• 25:07
  to just say, you know what? I'm not just going
• 25:08
  to give up. I'm going to try. If you learn, you
• 25:13
  can also learn to, you know, tweak it a little
• 25:15
  bit, you know? And that's where I'm going to
• 25:19
  talk about number two that a lot of people don't
• 25:22
  have. After they're done with the research and
• 25:24
  they know their needs, you know, the, the pin
• 25:27
  point of their, their, you know, their clients,
• 25:30
  the service they want to go into, they don't
• 25:33
  have a clear vision and a mission. So now as
• 25:38
  an entrepreneur, you need to have a defined long
• 25:43
  -term vision and mission. You know, so for example,
• 25:47
  if you're driving, let's just say, for example,
• 25:50
  you're driving from, let me just give an example
• 25:53
  from Pretoria, you know, you're driving from
• 25:55
  Pretoria to Cape Town. For example, Guess what?
• 25:58
  You have a Google map. You know, I don't know
• 26:02
  how good you are as an expert in navigating,
• 26:07
  but Google map will save you the stress, right?
• 26:09
  So that Google map is like a clear vision and
• 26:12
  a mission. So you already know, go right, go
• 26:16
  left, turn right. When you miss your way, guess
• 26:19
  what? The map will reroute itself and show you
• 26:23
  another better way. And guess what? Before you
• 26:25
  know it, you get to Cape Town. And that is what
• 26:29
  a clear vision and a mission helps you. You know
• 26:33
  where you want to go. So no matter what you're
• 26:37
  going through right now, you know the long -term
• 26:38
  goal. Like, okay, the next 10 years, we should
• 26:40
  be the number one store in the United States.
• 26:44
  In the next two years, we should be like the
• 26:47
  number one podcast platform in the whole of the,
• 26:52
  in the whole globe. Our niche is going to be
• 26:55
  this. So the vision keeps you going. Division.
• 27:00
  So no matter what, even if you miss your road,
• 27:02
  if there's like a roadblock, or maybe they are
• 27:05
  fixing the road, guess what? You say, okay, Google
• 27:08
  map, this road is blocked. Can you route me?
• 27:11
  Route you, you go left again. You turn around,
• 27:14
  you continue until you get to your destination.
• 27:17
  You know, probably if you have a flat tire, guess
• 27:20
  what? You pull over, you call the, what's the
• 27:23
  name? the insurance guys or you know which one
• 27:27
  you have. The tow truck. Yeah, the tow truck.
• 27:30
  They help you fixing the tires and you continue
• 27:32
  your journey, you know, until you get to the
• 27:35
  destination. You're not going to say, oh, because
• 27:37
  I have a flat tire, I'm not going to Cape Town
• 27:40
  anymore or I'm not going to, you know, your destination.
• 27:43
  So your destination is the goal. So a clear vision
• 27:47
  and a mission is everything you need. So if you
• 27:50
  don't have any of that, guess what? You don't
• 27:52
  know where you're going. You're just going in
• 27:54
  circles. Because there's no vision and mission
• 27:57
  for what you're doing. And that's where the problem
• 27:59
  is. Yes. That's really cool. So I have just a
• 28:07
  few questions to ask you before we move on to
• 28:11
  the next topic. My questions, the first couple
• 28:18
  are kind of rapid fire. Are you the founder of
• 28:22
  Winner Circle? Yes, I'm the founder of Winner
• 28:25
  Circle. That's awesome. How many companies have
• 28:29
  you helped so far? We've helped a lot, over 200
• 28:38
  plus. Wow. All right? Yes. So for Winner Circle,
• 28:45
  we focus on coaching. mostly business coaching
• 28:48
  and all aspects of coaching. So there's another
• 28:51
  part of what I do, which is a more bigger organization,
• 28:55
  which is a corporation. And if you Google them,
• 28:57
  you'll see it's point of view consulting is a
• 29:00
  corporation. We have like partners, we have,
• 29:03
  you know, people with 15 years working with KPMGs
• 29:07
  and all like, so we have like, you know, bigger
• 29:10
  team. over, you know, spread across like 40,
• 29:14
  40 start working together in New York City, our
• 29:17
  point of view consulting that which is the main
• 29:18
  organization. So, but we'll focus on mostly consulting
• 29:23
  like marketing research, operational management,
• 29:26
  chain management, you know, business strategy,
• 29:29
  quite a number of things that we do. That's a
• 29:31
  normal day job for me, right? But Winner Circle
• 29:33
  itself is a coaching platform that I founded
• 29:36
  because I founded that a lot of Entrepreneurs
• 29:39
  are having issues, you know, especially with
• 29:42
  scaling, some are stocked. So now you can come
• 29:46
  for consulting services. We're going to offer
• 29:48
  you consulting service, solve the problem, help
• 29:50
  you come up with a nice strategy that you move
• 29:53
  on. But guess what? You are not being sustained.
• 29:56
  Next time, if you have a problem, it's still
• 29:57
  going to come to us and we're still going to
• 29:59
  charge you thousands of dollars. All right. So
• 30:01
  why don't I just help business owners and entrepreneurs
• 30:04
  and stand by side by side with them have like
• 30:08
  the same flow with the same thing that was solutions
• 30:11
  we also provide for them, help them navigate
• 30:14
  themselves mentally so that next time they don't
• 30:16
  really need to come to our consulting services
• 30:19
  and there's something they can actually figure
• 30:22
  it out themselves. So that's one major thing
• 30:25
  we do at Winner Circle. Tell me about the first
• 30:31
  10 podcasts of Winner Circle. How was it? What
• 30:36
  did you a feel personally in starting it? Wow.
• 30:42
  That's a very fantastic question. I'm not going
• 30:46
  to lie. It's actually a very powerful question.
• 30:50
  So, um, the first podcast, the first podcast,
• 30:55
  you know, started like, um, I wouldn't say was
• 31:00
  very serious, right? We started the first podcast,
• 31:04
  um, on, on Zoom. I think, yeah, we started on
• 31:10
  Zoom. We started on Zoom, you know, and I did
• 31:14
  the first one. I didn't, I didn't really have
• 31:16
  a guess for the first one because I was trying
• 31:19
  to figure out like, okay, how can I have businesses,
• 31:21
  you know? So I have quite a number of clients
• 31:25
  that I said, okay, I was going to bring some
• 31:27
  people that are really doing well on my show,
• 31:29
  maybe later in the future, but I just wanted
• 31:31
  to just start something, you know. I'm not very,
• 31:37
  it's not easy for me to be talking to myself
• 31:40
  alone. Just imagine talking to the screen, you
• 31:43
  know, not talking to, having a flow. It was really
• 31:47
  weird to me, you know? And I think I did that
• 31:50
  first one. You know, I just came up and I said,
• 31:53
  okay, 20 things. I can't remember the topic,
• 31:56
  but I think it's something I will later check.
• 31:59
  And you know, something about, you know, five.
• 32:02
  stuff you need to do as a business, you know,
• 32:04
  something like that. And I just thought seeing
• 32:06
  it off my head and it wasn't really easy because
• 32:08
  I wasn't, but guess what? I didn't start with
• 32:11
  video because I really didn't, you know, I wasn't
• 32:15
  really ready for the video thing. So we started
• 32:18
  with the Apple. No, I think I started with Apple.
• 32:22
  Then we had a consultant that helped us with
• 32:24
  the connection of all the other platforms. And
• 32:29
  You know, the second one also I brought in a
• 32:33
  business partner. We also seem to be a consultant
• 32:39
  at PWC as a dent. So, you know, I reach out to
• 32:43
  her and say, you know what, come on my show,
• 32:46
  let's have discussion. And she comes and we'll
• 32:49
  talk about discussions and all that. You know,
• 32:52
  she took, so she started a business herself,
• 32:55
  you know, at some point before she reached out
• 32:57
  to me. So. Um, the business went bad that she
• 33:02
  filled. So we talked about something about failure,
• 33:05
  failing forward. So we spoke about, you know,
• 33:07
  she told me how things went, how she, you know,
• 33:10
  I'm, you know, how she was able to move on after
• 33:13
  she filled in, you know, she invested so much,
• 33:16
  a lot of dollars, almost half a million dollars
• 33:18
  or something in that business and everything
• 33:21
  went away. You know, we talked about it and later,
• 33:25
  later, later, later, I think on my 10th, show,
• 33:30
  I was able to bring in one of my, you know, one
• 33:34
  of the business people that, you know, I consult
• 33:37
  for and all that, I had them on my show. And
• 33:39
  before you know, we just started having great
• 33:43
  people on the show and it's just been, now, sometimes
• 33:46
  right now we get booked to like, right now we
• 33:48
  are currently, we have some podcasts with not
• 33:52
  even, throughout the month of July. We already
• 33:57
  have a podcast that is already done. When I mean
• 34:00
  done, like it's already, it's already published,
• 34:04
  you know, but shadow to, you know, just waiting
• 34:06
  for it to drive. July, there's no other date.
• 34:10
  Um, August is booked, September is booked. So
• 34:14
  what am I trying to say is because we, we believed
• 34:17
  in, I believe the one thing which the goal was
• 34:21
  stories. stories, because people really want
• 34:25
  to learn. They really want to see, okay, how
• 34:27
  did you pass through this? Because that way,
• 34:34
  just the information you just say, maybe, okay,
• 34:39
  there's one of the guests I brought on the show.
• 34:42
  She was a doctor. She got to a point, she was
• 34:46
  tired of being a doctor. And she was like, you
• 34:48
  know what? I don't want to be a doctor anymore.
• 34:51
  I want to go into consulting, you know, like
• 34:56
  consulting kind of coaching. And her name is
• 34:59
  Dr. Carla. Yeah. And she was like, I'm not sure
• 35:04
  I'm doing the right thing. Guess what? You know,
• 35:08
  she came on the show. She's now making millions
• 35:11
  of dollars on, you know, on the business, you
• 35:14
  know, living, being a doctor and stop being a
• 35:17
  doctor. focusing on consulting, which is crazy.
• 35:19
  You know, as you know, because you never can
• 35:21
  tell if you're going to get any any person to
• 35:24
  consult with. So then she came on my show and
• 35:29
  we spoke. She's been doing a lot of things. You
• 35:31
  know, then she came on my show and a lot of people
• 35:34
  send me an email and tell you the word. That
• 35:37
  show changed my perspective that had been stopped
• 35:40
  in what they are doing because they are too scared
• 35:43
  or leaving. They don't like it. But yeah, they
• 35:47
  do like the the eight Mondays to go to work,
• 35:50
  but they're like, you know what? I just have
• 35:53
  to do this because I need to survive. Right.
• 35:56
  And guess what? That show changed. Like I have
• 35:59
  a lot of people saying to me and I said that
• 36:01
  show really changed my life. I've been able to
• 36:04
  take that bold step, that bold step that I have
• 36:07
  not been able to do many years. But guess what?
• 36:11
  I took that bold step. And that's what we're
• 36:13
  talking about. The ability. For sure, for sure
• 36:18
  to inspire people, to inspire people, not just
• 36:23
  only inspiration, is for them to get knowledge,
• 36:27
  to know. The knows is what, it's the key itself.
• 36:34
  So, and that's where it comes with financial
• 36:37
  literacy. You know, one thing we would also do
• 36:39
  in my show that I always also tell entrepreneurs
• 36:42
  is financial literacy. is key. You understand?
• 36:50
  So as a matter of fact, as a business coach,
• 36:52
  one thing, you know, of which brings us to the
• 36:55
  three things all entrepreneurs should know, you
• 36:58
  know, financial literacy is key, which means
• 37:01
  you need to, as an entrepreneur, you should be
• 37:03
  able to know, you need to understand your financial
• 37:06
  statement. You don't have to have an accountant,
• 37:09
  at least try to get a, you know, quick book.
• 37:12
  If quick book is... too expensive i think it's
• 37:15
  30 something dollars there are other yeah there's
• 37:18
  there's i think there's rocket um there's rocket
• 37:21
  um it's called rocket money that could you know
• 37:24
  as small as that is i think with two dollars
• 37:26
  or four dollars they will actually just donate
• 37:29
  anything you want for us so with rocket money
• 37:32
  at least you have your finances in check as a
• 37:35
  as an entrepreneur don't miss your personal money
• 37:38
  with your business money i know a lot of people
• 37:41
  do that a lot because you feel like I'm still
• 37:43
  small. No, it's very important. Let your business
• 37:47
  money stay your business money so that you would
• 37:50
  understand your cash flow. You can know, okay,
• 37:52
  am I really making money? You know, and also,
• 37:56
  it's also good. You can actually give out $2
• 38:00
  to somebody, you know, from your end and say,
• 38:03
  you know what, I'm just being generous and I'm
• 38:06
  giving you $2. But guess what? When it comes
• 38:09
  to business, You have to make that $2 very important
• 38:14
  to you. It should be crucial for your business.
• 38:18
  You know, budgeting is everything you need to
• 38:21
  know about business. Because once you don't have
• 38:24
  an LD financial management habit, guess what?
• 38:28
  Even if you're the best entrepreneur with the
• 38:32
  best coach in the world, guess what? It's a waste
• 38:34
  of time because you can't manage money. you can't
• 38:37
  manage money. So management of money is important.
• 38:43
  So as from beginning, you can look for, so instead
• 38:47
  of going for softwares like monday .com, I'm
• 38:50
  not demarketing them. You can actually go for
• 38:52
  Todoist instead of monday .com. You know, Todoist
• 38:55
  can still do what monday .com can do, which is
• 38:58
  Todoist is all free, monday .com might not. So
• 39:01
  you don't have to go for tools of like thousands
• 39:03
  of dollars. Instead of going for Zoom, You can
• 39:06
  actually go for something, you know, a little
• 39:08
  bit, you know, not cheaper, but at least. Yeah,
• 39:11
  because Zoom actually is also quite expensive
• 39:13
  if you want to. I had to make the choice between
• 39:17
  Zoom and Riverside and I just think Riverside
• 39:19
  is way better. 100%. I do think we have to move
• 39:25
  on to the next topic. This is all good stuff.
• 39:30
  Who's topic? It's up to you. You can go first.
• 39:33
  Well, I mean, Everything Jay is talking about
• 39:36
  is, it's pretty in line with the things I wanted
• 39:40
  to talk about. Management. And actually that
• 39:44
  made me think of something else. Can you manage
• 39:48
  your money too much? So last night Ruby and I
• 39:51
  were talking and she said, what topic are you
• 39:56
  gonna choose? And I said, oh, let's do this.
• 39:57
  Oh, I want scarcity mindset. For money and then
• 40:02
  oh, no, it's too difficult. So I want to ask
• 40:03
  this question. But like I want to you brought
• 40:06
  Money management and Ruby who do you thinks better
• 40:09
  at managing money you or I? Hmm. I think that
• 40:14
  you are definitely better at managing money.
• 40:17
  I'm a trick question. This is I this is why I
• 40:21
  brought it up because What Jay's been talking
• 40:23
  about intersects perfectly with with what you
• 40:25
  wanted? Yeah, and then you changed it to Then
• 40:30
  you change it to, does hard work matter? I think
• 40:33
  that answer, that question has been answered
• 40:35
  extensively. You have to keep trying, keep trying.
• 40:40
  Yes. So, yeah. Money management. See, I would
• 40:46
  say that's a trick question. I asked you a trick
• 40:48
  question because I don't think I'm good at managing
• 40:50
  money because it causes me so much grief because
• 40:53
  I try my best to manage my money to a point where...
• 40:57
  it kind of makes me miserable and I don't really
• 41:00
  like I'm afraid to spend like I'm miserly and
• 41:05
  stingy. Now I might have a good amount of money
• 41:09
  but what good is that money when I don't have
• 41:12
  solace when I spend it? Like money is a tool
• 41:15
  but for people who have a bad relationship with
• 41:19
  money. This guy, you know, I have a lot of trouble
• 41:22
  recognizing that money is a tool in remembering
• 41:25
  that. For me, I'm just like, I got to save all
• 41:26
  my money in case of disaster. So yeah, I just
• 41:31
  wonder, Jay, what are your thoughts about that?
• 41:33
  Can you manage money in, let's say, I don't know,
• 41:37
  a toxic way? Or is my money managing good? I
• 41:45
  think when it comes to or let me just say don't
• 41:49
  let me say that I think for sure when it comes
• 41:54
  to money management you know I used to be like
• 41:57
  that you know once you don't have a budget it's
• 42:02
  just like you go to the store you don't have
• 42:04
  a budget you don't have a plan or things you
• 42:06
  want to buy that's what you're going to buy something
• 42:08
  you don't need maybe somebody's going to tell
• 42:11
  you oh this is 20 % off like oh 20 % off this
• 42:14
  chip oh I like this But you're buying it because
• 42:18
  you don't need it, but because it's cheap Right,
• 42:22
  you are probably there's a discount. Oh, man.
• 42:25
  I love this shoe I've been thinking about I want
• 42:26
  to buy it right now because they said they are
• 42:29
  doing this camp But when you have a budget already,
• 42:31
  so you're laying on the budget So for me, I buy
• 42:36
  things I want when is my personal money? So when
• 42:39
  it comes to business money is totally different
• 42:42
  I'm looking for a better deal for business Yes,
• 42:48
  and that's the thing I'm always looking for a
• 42:49
  better deal for business and in as an entrepreneur
• 42:53
  I can tell you sometimes Everything will call
• 42:56
  discount is not really discount in a real sense
• 42:59
  Sometimes this count is something that they feel
• 43:02
  like okay, you know what? Maybe somebody's making
• 43:05
  x3, you know, maybe they make $200 worth of profit
• 43:10
  on Something worth $400 so they can say, you
• 43:14
  know what? Okay, let me just drop it to $200
• 43:16
  for now. Let somebody jump on it. So it's still
• 43:19
  not discount, but it's just opportunity for other
• 43:21
  people to grab it. So what am I trying to say
• 43:23
  is when it comes to budgeting, it's going to
• 43:26
  save you a lot. Budget, budget, budget. So whatever
• 43:30
  you want to do, whatever business you want to
• 43:32
  do, just remember you need to budget. You need
• 43:36
  to circuit. Riverside or Zoom. How much is Zoom
• 43:40
  what? What is Riverside giving me? You know.
• 43:43
  There are a lot of tech websites that does all
• 43:45
  this comparison. You can do a lot of comparison.
• 43:47
  I know which one really works. So I would, I'm
• 43:51
  not being paid by Rocket Money, but it's something
• 43:53
  I use at some point, but I'm telling you. So
• 43:56
  try to download Rocket Money. I don't know if
• 43:59
  they have it. I'm sure they have it, you know,
• 44:01
  all over the world. So you can actually download
• 44:03
  Rocket Money and try it and check it out. So.
• 44:08
  I think the question there is. Luigi never spends
• 44:11
  any money. He doesn't need a budget because money
• 44:17
  flows one way. But I want to change that. Like
• 44:23
  I do budget my money every month and I never
• 44:25
  go over my budget. And if I come close to going
• 44:28
  over my budget, that causes me a lot of anxiety.
• 44:31
  It's terrible. And that's something I really
• 44:34
  want to overcome. Because I feel like I'm probably
• 44:36
  budgeting. Still even too little like I could
• 44:39
  afford to spend more for sure, but man is it
• 44:43
  it's tough for me It's neurotic. Yeah, so but
• 44:47
  I think money stuff has to do it, you know if
• 44:51
  there's a cash flow coming in that's why it's
• 44:55
  called currency and Currency is meant to be garbage
• 44:59
  and garbage out. It's new to flow so if there's
• 45:03
  no currency flowing then there's going to be
• 45:08
  a little bit of stagnancy, you know, so when
• 45:11
  I mean currency flowing, it doesn't necessarily
• 45:13
  mean buying something you don't need. It could
• 45:16
  be maybe investing in something, you know, maybe
• 45:20
  buy new tools that actually make something better
• 45:23
  for your business itself, you know, buying new
• 45:26
  equipment, you know. So what am I trying to say
• 45:28
  is it's just the currency part of it, you know,
• 45:30
  for it to flow. So I think you're on a good end.
• 45:34
  Some people are really praying to be like you.
• 45:36
  Which is a good thing. They're praying to be
• 45:39
  like you so they don't have to spend so much
• 45:41
  money. Because some people, when they have, you
• 45:44
  can't trust them with money. You just put $1
• 45:47
  ,000 with them. Right now, it's gone by tomorrow
• 45:50
  morning. Because they're going online and buying
• 45:52
  everything they need and the ones they don't
• 45:54
  need. So it's a good thing that you can actually
• 45:57
  look at it and say, you know what, I don't want
• 46:00
  to spend this money. And you are disciplined.
• 46:03
  And that's fine. I don't think you really need
• 46:06
  so I don't think I think you have you I think
• 46:09
  you need to give a lot of people master class
• 46:11
  on how you do it because a lot of people can't
• 46:17
  do what you do you know because once the money
• 46:20
  comes in oh my god they're spending everything
• 46:23
  right there when they are done spending then
• 46:26
  they not oh my god think I'm runner so now let's
• 46:30
  quickly go let me just quickly add number four
• 46:32
  and number five because i know we have time for
• 46:34
  spend um number four you know i always say to
• 46:39
  entrepreneurs is you need to embrace failure
• 46:42
  as a learning tool so if failure is not going
• 46:46
  to be a learning tool then it's not what's being
• 46:48
  called failure so it should be a learning tool
• 46:52
  you know because when you have a setback you
• 46:55
  already understand so for example you indulge
• 46:58
  in a business and somebody come to tell you,
• 47:01
  you know what, can you, can you give us, can
• 47:06
  you lend me some money out of your business?
• 47:09
  And because of, for example, you've been nice
• 47:12
  and say, you know what, I'm just going to give
• 47:14
  you this product on credit and you give them
• 47:17
  product on credit. And guess what? They never
• 47:20
  paid you back. So you've lent. So next time you
• 47:24
  know that no matter how the story is very nice
• 47:27
  and touchy you can't help. I'm sorry Yeah, so
• 47:30
  now your length so and it can also be maybe a
• 47:35
  customer, you know, probably due to one or two
• 47:39
  things a customer hacks you for you know for
• 47:44
  free service and you offer free service and they
• 47:47
  say don't worry when I when I When when I get
• 47:51
  my money, I'm gonna buy more service from you
• 47:53
  and you offer free service. And when they got
• 47:56
  it, they went to another competitor. So you're
• 47:58
  not home. So now you learn no free service until
• 48:01
  at least you buy one, buy one. Then I give you
• 48:04
  one free. So now that's, that shapes your knowledge
• 48:08
  about your field. So you're embracing failure
• 48:11
  and you're using it as a learning tool. So I
• 48:14
  don't say it's fine to just be a failure failure,
• 48:17
  but the thing is don't take failure as the hand
• 48:19
  because a lot of people want to fail. They say,
• 48:22
  you know what the business is done for. I'm no
• 48:24
  longer doing this business anymore. And they
• 48:26
  just give up or probably they have a restaurant
• 48:29
  and you know, they have all the hives. I have,
• 48:32
  I have a client. No, let me give you a story.
• 48:34
  A client of mine, you know, she set up a spa,
• 48:38
  you know, she was setting up a spa. I, I, um,
• 48:42
  she didn't tell me because I've helped out with
• 48:44
  a lot of, but she, I think she went, she was
• 48:47
  like, Oh, maybe my, my prices were too much.
• 48:49
  So she went to. You know, I just saw it online
• 48:53
  that she just opened a big spa and all that.
• 48:55
  I'm like, wow, congratulations. He said, Oh,
• 48:57
  thank you. I was going to call you, but you know,
• 49:00
  I'm like, it's fine. I'm I know my friends might
• 49:03
  be too. He said, Oh, but because I thought you
• 49:05
  were too busy. I said, no, it's fine because
• 49:08
  you've been working with me for years. So I'm,
• 49:10
  you know, it's, it's fine. So now. Then she invited
• 49:15
  me over. I went to the spa, very big spa, nice,
• 49:18
  you know, in the heart of New Jersey. And I told
• 49:22
  her, I told her, listen, she told me, um, um,
• 49:26
  but right now the person she's working with seems
• 49:29
  like she doesn't, he doesn't know what he's doing,
• 49:32
  you know? And I not told her that say, listen,
• 49:35
  you have a nice bar, which is fine. She bought
• 49:37
  the spot from somebody else. So she revamped
• 49:40
  it and, you know, make it beautiful and all that.
• 49:42
  But I said, the thing is the goal is not how
• 49:45
  beautiful your spice. I said, have you reached
• 49:48
  out to clients? Because I look at the neighborhood,
• 49:51
  it's not a place that people can walk in easily.
• 49:53
  I'm like, one, I just don't want to be bad to
• 49:56
  you, but I'm just being honest with you, all
• 49:58
  right? You're not paying me for this service,
• 50:00
  but I'm going to tell you, one, nobody's going
• 50:02
  to walk in here easy. So now I want you, I'm
• 50:07
  doing it for free, you know, because you've been
• 50:09
  working with me for years. But the thing is now
• 50:11
  I want to make sure you do everything that people
• 50:14
  start booking. appointment online, at least try
• 50:18
  it. He said, oh, I still want to put some, some
• 50:20
  nice light. I'm like, first you need to see if
• 50:24
  people, because if you have a very beautiful
• 50:26
  spa and nobody's coming in, there was a point
• 50:29
  of the spa, you know? So because the people,
• 50:33
  the client are the main people that you need.
• 50:37
  So what am I trying to say is When I told her,
• 50:42
  she was like, oh my God, I never thought about
• 50:44
  this. I thought the other person was telling
• 50:46
  me to make it more beautiful, more beautiful.
• 50:48
  Maybe people walking will see it. I said, nobody's
• 50:49
  going to see it. Nobody, how many people walks
• 50:52
  from here looking from outside? And you know,
• 50:56
  she took that word because she was almost, she
• 50:59
  pays $8 ,000 on mortgage on that property every
• 51:04
  month. She'll spend $8 ,000, $8 ,000 every month.
• 51:08
  minus, you know, electricity and all that. And
• 51:12
  these things were burning and she wasn't making
• 51:15
  a dollar. She wasn't making a dime. You know?
• 51:19
  So automatically I said, you know what? You failed
• 51:23
  according to what you feel you failed, but you've
• 51:25
  not failed because now you've learned and I give
• 51:29
  her financial advice. I give her all the advice
• 51:31
  she needs. And guess what? She's making sales
• 51:34
  right now. people are coming in albeit they are
• 51:37
  coming via online because she made a mistake
• 51:43
  with the destination or sorry the location and
• 51:46
  location is everything any business you are trying
• 51:48
  to do so the location was in a good place that
• 51:51
  people were just walking so guess what she made
• 51:54
  a mistake she learned from the mistake and then
• 51:57
  she guess what maybe she's like oh she's talked
• 52:00
  to herself and she said you know what i don't
• 52:01
  care i'm not gonna um yes i feel it i feel it
• 52:04
  i'm gonna shut down the business i can't keep
• 52:06
  paying a thousand dollars a month and she run
• 52:09
  out of mortgage and she lose zero dollar zero
• 52:13
  energy then she lost all the money all the stuff
• 52:16
  all the kit everything she got so no matter what
• 52:20
  embrace failure as a learning tool that's number
• 52:23
  four number five you also need to build a strong
• 52:27
  network Just like I'm on this show, you know,
• 52:32
  yes, I have a strong network. I have a strong
• 52:37
  people here, you know, they had, you know, they
• 52:40
  have the, they are the expert. So you need to
• 52:42
  also be on this show to learn more information,
• 52:46
  get more knowledge. So you build a strong network
• 52:49
  because network is essential. That's why somebody
• 52:52
  like Elon Musk can tell, even let's just even
• 52:55
  talk about network itself. Look at Elon Musk.
• 52:57
  just send a message to his friend and said, you
• 53:00
  know what? I want to buy Twitter. Do you have
• 53:02
  some billions of dollars? The other person is
• 53:05
  like, you know, I'm looking at, is one billion
• 53:08
  enough? I don't know if you saw the text message.
• 53:11
  It's Elon Musk sent to his friend. And it's like,
• 53:13
  okay, I think I have two billion dollars. And
• 53:16
  he bought Twitter. Just imagine just texting
• 53:19
  your friend like, I just want to buy Twitter.
• 53:21
  And that's the power of network. Just borrowed
• 53:24
  money from people. That's the power of network.
• 53:26
  Yeah. I don't think he really borrowed. He just
• 53:29
  said they should just, you know, join forces
• 53:32
  to be able to buy the IHS so that they can own
• 53:35
  Twitter. You know, just imagine I want to buy
• 53:37
  McDonald's tomorrow. And I'm like, you know what?
• 53:40
  Let me just send a message to Luigi and say,
• 53:43
  hi, let's just buy this McDonald's. You have
• 53:48
  like 400 billion. You know, let's just own it.
• 53:51
  the new owners of McDonald's. That's how it works.
• 53:55
  Strong network is good. Build a strong network
• 53:59
  as an entrepreneur. Networking is everything.
• 54:02
  There's a lot of events in New York City that
• 54:04
  we always go there, just take wine and relax.
• 54:07
  The goal is not just to go there and take a wine.
• 54:09
  You can take a wine in your house, right? But
• 54:11
  the goal is to be able to build network. Strong
• 54:14
  network. I know Jay is a good entrepreneur. Come.
• 54:19
  let's work on this project together or let me
• 54:22
  call Luigi or let me call Ray you know let's
• 54:27
  do something and that's the power. I think for
• 54:31
  a lot of people who are on the you know kind
• 54:36
  of the layman level or I refer to it as the proletariat
• 54:44
  mindset for example I started this podcast in
• 54:54
  April. That was the first time we recorded anything.
• 54:58
  And I had never imagined at that point that I
• 55:03
  would be speaking to a successful business owner
• 55:07
  in New York. And here I am. So that to me is
• 55:13
  insane. Furthest thing from my mind, I did not
• 55:18
  expect that. Well, and that's it. You know, by
• 55:23
  this time next year, you know, it's gonna be
• 55:25
  bigger. Wow, April, that's like a few months
• 55:28
  ago. And that's how, that's the power. You know,
• 55:31
  that's the power of networking, building up a
• 55:33
  network, a strong network. And you know, it takes
• 55:36
  a while, but guess what? You know, it goes, it
• 55:40
  goes far. And that's the, that's the honest truth.
• 55:44
  So another thing I always tell entrepreneurs,
• 55:47
  which is number six, because I, you know, we
• 55:49
  need to get to number 10 is, to focus on customer
• 55:53
  experience. Guess what? I don't know if you've
• 55:59
  ever bought any product. Have you ever bought
• 56:01
  any product where you heard that nobody marketed
• 56:05
  to you? You didn't, you didn't have to sit online.
• 56:07
  Somebody just told you, Oh, you told them you
• 56:09
  want a toothpaste. They said, Oh, this toothpaste.
• 56:12
  Oh my God. Or you want to buy some. Yeah. Or
• 56:16
  you want to go to a restaurant and they say,
• 56:17
  Oh, this restaurant. Oh my God. This is the best
• 56:21
  restaurant. They have good customer experience.
• 56:27
  You don't even have to do adverts. People are
• 56:29
  just going to say, wow, that's the best thing
• 56:32
  that's ever happened. Word of mouth. Yeah, word
• 56:35
  of mouth. Word of mouth. Word of mouth. Or what
• 56:40
  do you think, Luigi? That I mean I agree that's
• 56:44
  one thing I definitely remember from when I was
• 56:46
  in high school I think taking marketing and one
• 56:48
  thing I learned one thing that I still remember
• 56:50
  it from the textbook was Bad word of mouth will
• 56:53
  reach 22 people or something like that and like
• 56:57
  good word of mouth will reach like one So you
• 56:59
  got to be real careful when you do it But yeah,
• 57:02
  it's definitely true. I mean you trust You know
• 57:04
  your your your social circles because they've
• 57:07
  experienced it and you have a relationship with
• 57:09
  them Absolutely, and people understand that In
• 57:13
  the world of consumerism, everyone's trying to
• 57:18
  be sold something. There's so much choice. So
• 57:21
  how do you make a really good grounded decision?
• 57:23
  Well, you trust your peers because they're in
• 57:29
  the trenches with you in life. So they've gone
• 57:34
  through it. They don't want to waste their money
• 57:37
  and so on. So yeah, that's why word of mouth
• 57:39
  is so important. How about you, Ray? I know that
• 57:44
  word of mouth is the number way method of podcasts
• 57:48
  growing. I know that it has the most, it's the
• 57:53
  most resilient messaging alive in terms of having
• 57:58
  both things that weren't marketed to me. Actually,
• 58:03
  most things, I very, very rarely buy things based
• 58:07
  on marketing. And it's really interesting that
• 58:09
  you bring up marketing because I studied communication
• 58:13
  management, the art of creating good messages.
• 58:19
  And specifically, my focus was crisis management
• 58:22
  and internal communication management, but with
• 58:25
  the goal of getting that to the external stakeholders.
• 58:30
  And I think that a lot of marketing, this was
• 58:35
  my topic, a lot of marketing in today's world
• 58:39
  just kills authentic messaging in a way that
• 58:45
  is viscerally visible, but everybody ignores
• 58:51
  because they've come to expect it that way. Okay,
• 58:58
  let me ask you a question. When you think about
• 59:01
  Mountain Dew, what do you think about? The drink
• 59:06
  Mountain Dew. I've had this drink. I think. Yeah,
• 59:11
  what do you think about? Too sweet. I remember,
• 59:16
  I do like Mountain Dew. I haven't had it in years,
• 59:19
  but if I ever found a bottle around here, I'd
• 59:21
  buy it right away. Okay, wait. Honest answer
• 59:24
  here. What I think of when I hear Mountain Dew
• 59:31
  is driving home from university, driving to this
• 59:36
  pizza shop called Roman's Pizza. And they had,
• 59:41
  okay, South African money, 12 rand at that time.
• 59:46
  That's nothing. That's like seven RMB. Okay,
• 59:52
  so like one American dollar. One American dollar
• 59:55
  for a mini pizza of four pieces and a kind of
• 1:00:00
  Mountain Dew on the side. And I got the like
• 1:00:02
  chili feta pepperoni pizza. with a can of Mountain
• 1:00:10
  Dew on the side. And that is what's in my mind
• 1:00:16
  for Mountain Dew. Wow. Man. You know, pizza itself,
• 1:00:23
  it's a powerful thing. You know, the experience
• 1:00:26
  itself. Yeah, the experience. That's why you
• 1:00:29
  remember Mountain Dew. So another thing is, if
• 1:00:33
  you look at Mountain Dew, for me, you think about
• 1:00:38
  you know, energy, sport, extreme sport. And when
• 1:00:43
  I think about Coca -Cola, I think about Christmas,
• 1:00:46
  you know, Santa Claus with the white beard. Yeah,
• 1:00:50
  I understand why you have that connection too,
• 1:00:54
  because it wasn't that a part of, didn't Coca
• 1:00:56
  -Cola invent the red Santa? Yes. Yeah. Yes. I
• 1:01:01
  also associate Coke with Christmas as well. Yes.
• 1:01:05
  It's just a mental thing. you know, because of
• 1:01:08
  the experience we have, you know, probably very
• 1:01:12
  good marketing. Or when you think about Pepsi,
• 1:01:15
  you think about, you know, something like, um,
• 1:01:18
  you know, gladiator advert they did one time
• 1:01:22
  like that. You know, there was somebody doing,
• 1:01:24
  you know, we will, we will rock you. You know,
• 1:01:29
  remember that thing. you know, I have a way he
• 1:01:34
  came into our minds and, you know, we start thinking
• 1:01:37
  about product, we associate product with this
• 1:01:40
  kind of experience. You know, you talk about
• 1:01:42
  McDonald's, you have an experience. You talk
• 1:01:44
  about KFC, you know, there's this experience.
• 1:01:49
  You know, there's Popeyes over here too, Louisiana
• 1:01:51
  Popeyes, you know. You know, a lot of people
• 1:01:56
  associated with, you know, having that Sautern
• 1:01:59
  flavor, you know, with a mix of nice grill and
• 1:02:02
  all that. So there's the experience that comes
• 1:02:05
  with it that, you know, sometimes you don't have
• 1:02:09
  to even do a lot. People are going to be the
• 1:02:12
  one marketing your brand and say, you know what?
• 1:02:14
  Oh my God, this is the best thing. This is the
• 1:02:17
  best drink I've ever had. This is the best whatever
• 1:02:19
  the thing is. All right. And that's how, you
• 1:02:22
  know, it's always very good as an entrepreneur
• 1:02:25
  to focus on customer experience. So just try
• 1:02:27
  as much as possible. Make sure If a client, maybe
• 1:02:32
  you're selling a service and one of your clients
• 1:02:34
  is not, customer is not good with it, it's better
• 1:02:37
  you actually find a way to make sure they are
• 1:02:42
  very satisfied than let them go unsatisfied because
• 1:02:46
  they will tell them, oh, don't go to that place,
• 1:02:47
  it's really bad. And number six is, sorry, number
• 1:02:51
  seven, be adaptable and open to change, you know,
• 1:02:55
  which is very important, be adaptable and open
• 1:02:57
  to change. Number eight. invest in personal development.
• 1:03:02
  It's always very good to have more knowledge,
• 1:03:05
  more courses. As an entrepreneur, I have a PMP
• 1:03:11
  certification. I have quite a number of certification
• 1:03:14
  that I got through the years because I really
• 1:03:20
  want to build my... um, my, my personality, you
• 1:03:26
  know, having been a certified business coach,
• 1:03:29
  also having, you know, Sigma six, you know, um,
• 1:03:33
  certification also, because I really want to
• 1:03:35
  know more. So more knowledge. So another thing
• 1:03:38
  is, um, yes, it's very, very important. You know,
• 1:03:42
  you want to build your personal brand. So it
• 1:03:44
  helps you a lot. So another number nine is you
• 1:03:47
  need to emphasize on this thing, which is work.
• 1:03:52
  life balance. Because as an entrepreneur, it's
• 1:03:55
  very demanding. I work Monday to Sunday, but
• 1:03:58
  guess what? I try as much as possible to take
• 1:04:01
  a break. It's very important because sometimes
• 1:04:04
  we really don't, we just want to work, work,
• 1:04:06
  work, work, work, work. But sometimes I try to
• 1:04:09
  take a break. Are you working now or are you
• 1:04:11
  taking a break? I'm actually working right now.
• 1:04:17
  I'm not in the bridge yet. That hurts me. That
• 1:04:19
  hurts me. Oh, you mean for the show? But it's
• 1:04:24
  good work. If you say for the show, I wouldn't
• 1:04:26
  call it work. I would say I'm actually doing,
• 1:04:31
  actually, would I call it work? I wouldn't call
• 1:04:34
  it work. So I thought you mean generally if I'm
• 1:04:37
  working. No, I mean generally I'm I'm not in
• 1:04:40
  my vacation mood yet So I'm not in a vacation.
• 1:04:43
  Oh right now. Yes. I'm still working because
• 1:04:45
  you know, I'm not yet in vacation me My vacation
• 1:04:47
  is August because one of the most busy time for
• 1:04:50
  us as an entrepreneur is summer, which is between
• 1:04:54
  June July August So after August everything died
• 1:04:58
  down a little bit, you know, then not I don't
• 1:05:01
  per se Yeah, is that because people have more
• 1:05:04
  free time and like They do these things on the
• 1:05:06
  side. They do these hustles when they have their
• 1:05:08
  vacation time. Yes, correct. Because most times,
• 1:05:12
  yes, that's when people have enough time because
• 1:05:17
  the truth is the work life, even not for entrepreneurs,
• 1:05:20
  the work life in America is quite demanding.
• 1:05:23
  So people work nine to five, they really don't
• 1:05:25
  have no time. So during their vacation, that's
• 1:05:28
  when they start thinking, you know what? I need
• 1:05:31
  to think about something to do. They start having
• 1:05:33
  a second thought. or maybe starting a business
• 1:05:36
  or starting this or how do I do this so and that's
• 1:05:40
  that for that that's when they need a business
• 1:05:42
  coach who can actually tell them though you know
• 1:05:44
  not tell them in real sense because the truth
• 1:05:46
  is we really don't tell people things all right
• 1:05:49
  so the thing is we only help you navigate it's
• 1:05:51
  just trying to go into people somebody's head
• 1:05:53
  and try to see what they are thinking all right
• 1:05:56
  so as a business coach i don't want to try to
• 1:06:00
  tell you to start a restaurant business when
• 1:06:04
  you want to start, um, a karate business, for
• 1:06:08
  example, you know, or maybe you want to start
• 1:06:10
  a podcast. I'm like, no, don't start a podcast.
• 1:06:12
  Why don't you just go into, um, you know, maybe
• 1:06:16
  a restaurant or maybe, you know, that's not what
• 1:06:19
  you want to want to do. If I try to convince
• 1:06:22
  you to do that because your energy, you don't
• 1:06:24
  have the same energy of the, with that flow,
• 1:06:27
  guess what? You're going to get tired. and you're
• 1:06:30
  gonna just drop it off and say, you know what,
• 1:06:31
  this is not what I wanna do. So what we do is,
• 1:06:34
  as a business coaches, I look at what you wanna
• 1:06:36
  do, because the first question is, what do you
• 1:06:39
  wanna do? So now is now to make your hobby, because
• 1:06:42
  the most fun part of life is when, you know,
• 1:06:46
  for example, Ray started communication. management
• 1:06:52
  in school. I'm sure she likes talking and having
• 1:06:56
  conversation and all that. But guess what? I
• 1:06:58
  hate it. I hate it. That's why we have this show.
• 1:07:01
  You don't like it? No, I'm joking. So let me
• 1:07:06
  just guess you like it. But guess what? Now imagine
• 1:07:09
  Oprah Winfrey. Oprah Winfrey likes talking, conversation.
• 1:07:15
  And guess what? She's being paid to just talk.
• 1:07:20
  the best entrepreneurship flow you can take is
• 1:07:26
  loving what you are doing. Just imagine, you
• 1:07:30
  love what you're doing and you're getting paid
• 1:07:32
  for it. You like cooking. The top chef in the
• 1:07:36
  world love cooking, just fries and is paid to
• 1:07:39
  just fry. Something he would do anyways, whether
• 1:07:44
  you pay him or not, he's gonna do it. Yeah, very
• 1:07:48
  true. You know? Or maybe the guy that loves mixing
• 1:07:52
  alcohol, you know, just put it together, the
• 1:07:55
  bartender. And he's being paid thousands of dollars
• 1:07:57
  or hundreds of thousands of dollars just to mix
• 1:08:00
  until it's the best mixology in the world. He
• 1:08:04
  loves it. He's going to do it at home anyways.
• 1:08:06
  So you are enjoying what you're doing. Or maybe
• 1:08:09
  there's this dude that knows how to sing. He
• 1:08:13
  loves singing in the bathroom anyways. And he's
• 1:08:16
  getting paid millions of dollars for people to
• 1:08:18
  see him to come and sing the way he can sing.
• 1:08:21
  It's entrepreneurship too. And he just say, and
• 1:08:25
  people are paying him to just come see him sing.
• 1:08:29
  So whatever the most interesting entrepreneurship
• 1:08:36
  life you want. Like me, I love helping people
• 1:08:40
  navigate business. Troubles, but as a matter
• 1:08:43
  of fact, I love it when there's a problem so
• 1:08:46
  we can solve it because I love thinking out of
• 1:08:48
  the box You know, how can we actually solve this
• 1:08:51
  problem? And that's one thing a lot of monks
• 1:08:53
  did you know them? You know fetch him a lot and
• 1:08:56
  a lot of people might say I don't like him Forget
• 1:08:58
  about political view or whatever the thing is
• 1:09:01
  this dude is actually a genius, you know for
• 1:09:06
  him He went to Twitter. You look at Twitter and
• 1:09:09
  say okay. Why do we need 100? 100 % of staff
• 1:09:12
  when we can fire 80 % and have 20 % that can
• 1:09:17
  actually do the job better. Why do we need to
• 1:09:20
  give people a blue check mark for doing nothing?
• 1:09:24
  Why don't we just make money from it? It was
• 1:09:26
  able to make, I think for $40 million, I'm not
• 1:09:28
  sure about the figure, every month from just
• 1:09:32
  people who want blue check mark and paying for
• 1:09:34
  it. You know, and guess what? Instagram started
• 1:09:36
  that. Every other person wanted to pay for blue
• 1:09:39
  check mark. Nobody was thinking about it. You
• 1:09:41
  know, look about Tesla, Tesla drives itself.
• 1:09:44
  Have one anyways. So it drives itself, self driving.
• 1:09:48
  It has, um, you can, while you're charging, you
• 1:09:51
  know, you're watching a nice YouTube, you're
• 1:09:54
  watching this podcast, you know, probably, um,
• 1:09:58
  or you're listening to, you know, a show you
• 1:10:01
  can do a lot, you know, I literally, I do zoom
• 1:10:05
  on my, on my, on my Tesla. Sometimes I do my
• 1:10:09
  Zoom meetings via my Tesla. You know, sometimes
• 1:10:11
  I surf the internet via my Tesla. So what am
• 1:10:13
  I trying to say is, you know, it's very important
• 1:10:17
  to always think out of the box and don't just
• 1:10:20
  be stuck into just one line of thought. Think
• 1:10:23
  out of the box, think out of the box and bring
• 1:10:25
  good ideas. And before you know it, the world
• 1:10:28
  will be your stepping stone. So now, last but
• 1:10:34
  not the least is I want you to stay persistent
• 1:10:39
  and also be resilient because the thing is the
• 1:10:44
  road to soft sex is very bumpy not often is very
• 1:10:50
  bumpy because you're gonna have one or two issues
• 1:10:53
  and you know the ability for you to stand strong
• 1:10:56
  that's what makes you a great person or a great
• 1:10:58
  entrepreneur so nobody's gonna tell you it's
• 1:11:00
  easy you know yeah but do not just give up just
• 1:11:04
  because you made a mistake So just keep moving
• 1:11:07
  forward, even when faced with challenges. And
• 1:11:11
  that's the point. That's what makes you a great
• 1:11:13
  entrepreneur. So that's one thing. So these are
• 1:11:16
  the 10 things all entrepreneurs should know,
• 1:11:20
  especially if you ever consider being an entrepreneur.
• 1:11:22
  Like I said, everybody's an entrepreneur. If
• 1:11:24
  you can get into a vehicle and drive yourself,
• 1:11:27
  you're an entrepreneur. And that's it. That's
• 1:11:30
  true about life. So that's... All I have for
• 1:11:36
  you guys today. That's awesome. I agree with
• 1:11:40
  everything that you've said, except for Elon
• 1:11:44
  Musk. I have a personal relationship with that
• 1:11:49
  man, and it's not a great one. But I can recognize
• 1:11:56
  that he's been successful in business. Yeah,
• 1:11:59
  he is, to be honest. I wouldn't label him that.
• 1:12:04
  Genius. This was like a free, really expensive
• 1:12:10
  seminar. I was totally surprised by it. No, absolutely.
• 1:12:12
  I did not expect to learn so much. Now I can
• 1:12:16
  tell people I am an entrepreneur. Whether you
• 1:12:18
  believe it or not, you are an entrepreneur. I
• 1:12:21
  do have a question for you though. This might
• 1:12:24
  be if you don't want to answer it, of course
• 1:12:27
  you don't have to. But you're in New York and
• 1:12:31
  politically New York is undergoing some changes,
• 1:12:36
  probably with Mamdani being elected. How do you
• 1:12:40
  feel about that? Yeah, I know Mamdani. I know
• 1:12:45
  him because I have quite a number of friends,
• 1:12:50
  you know, especially in the city. I'm a member
• 1:12:52
  of the Chamber of Commerce in New York and, you
• 1:12:57
  know, So for me, he's actually a great person,
• 1:13:02
  you know, in as much as there are some things,
• 1:13:07
  some of his policies that I don't, for New York's
• 1:13:10
  sake, I don't think might work. And that's the
• 1:13:13
  honest truth, you know, because we are any capitalists,
• 1:13:17
  he's like a Democrat socialist. So when you are
• 1:13:21
  a Democrat and you win the primaries, automatically
• 1:13:23
  you win the elections. That's what they say.
• 1:13:30
  And socialism might really not work in the city,
• 1:13:33
  like free bosses. I don't think it will work.
• 1:13:35
  Other things might work, but free bosses would
• 1:13:37
  not work. Definitely, I'm sure of that. So because
• 1:13:41
  we're in a capitalist state... I'm not trying
• 1:13:44
  to dig into... Obviously, his policies are directly
• 1:13:48
  related to this, but I'm asking because of the...
• 1:13:55
  While you were talking, I was thinking about
• 1:13:57
  the city -owned grocery stores and how you think
• 1:14:01
  that might affect small business or actually
• 1:14:05
  large business. Because in my mind, I think that
• 1:14:10
  large business takes away a lot of culture and
• 1:14:13
  society. So for me, if the policy is going to
• 1:14:18
  work, but it's going to hurt large business,
• 1:14:21
  personally, I don't think that's so bad. I don't
• 1:14:27
  know how it would hurt large businesses. Well,
• 1:14:32
  hang on. Also, just to say, you don't think large
• 1:14:35
  businesses are a part of culture? No, they absolutely
• 1:14:39
  are. I just think that when they reach a monopoly
• 1:14:43
  level size, for example, Amazon, there's no other
• 1:14:48
  company that can effectively break into... online
• 1:14:54
  sales in America and challenge them properly,
• 1:14:59
  and the same thing here in China. So I think
• 1:15:02
  that that has the potential to take away from
• 1:15:05
  society. So then do you think, but with something
• 1:15:09
  like Amazon that's so big, too big to fail, let's
• 1:15:12
  say, how could it really be hurt by these changes?
• 1:15:17
  That's the thing. They're so profit -driven.
• 1:15:20
  that they make a big rigmarole if anything hurts
• 1:15:25
  the profits. And that's the way that it hurts
• 1:15:30
  society. I don't think that anybody can shut
• 1:15:32
  down Amazon, right? But I do think that the state
• 1:15:41
  in some way allowing, let's take the groceries
• 1:15:45
  as an example. Hypothetically, if it works. I
• 1:15:49
  don't know if it will work or not. But now you
• 1:15:52
  have grocery stores that are selling cheaper
• 1:15:54
  products to people in a direct way. And what's
• 1:16:00
  happening is the people that have a monopoly
• 1:16:03
  that are able to afford the rent and so on. They
• 1:16:08
  are forced to move out because they just can't
• 1:16:11
  keep up with the government owned or government
• 1:16:13
  subsidized grocery stores. And then that might
• 1:16:16
  open it up for more small niche businesses as
• 1:16:21
  rent goes down because the big boys are moving
• 1:16:24
  out and rent comes down and then a small business
• 1:16:27
  picks up. I know that sounds utopian and it might
• 1:16:31
  be, but that's what I would like to have. Sure.
• 1:16:38
  I agree with you. But when it comes to groceries,
• 1:16:44
  like in New York City, we don't have Walmart
• 1:16:46
  in New York City. We don't have the big grocery
• 1:16:52
  store like that in the city. So most of those
• 1:16:56
  stores like Upstate New York, which is the greater
• 1:17:00
  New York of which he has no control over, you
• 1:17:03
  know. so it's not like this Costco or something
• 1:17:07
  most of the you know the city really don't have
• 1:17:09
  most of the stores are small small stores that
• 1:17:12
  can work because you know just subsidizing it
• 1:17:15
  is not like it's really going to be free so which
• 1:17:18
  it would really go a long way because New York
• 1:17:21
  really literally make a lot of money on taxes
• 1:17:25
  like when I mean taxes like taxes like if you're
• 1:17:29
  just coming from Polly New Jersey and you want
• 1:17:32
  to go to like let's just say Let's say to the
• 1:17:36
  airport in JFK, you're gonna spend $50 on tolls
• 1:17:40
  only. More than $50 on tolls, just tolls. So
• 1:17:44
  just imagine how many vehicles come to New Jersey,
• 1:17:49
  towards the city, to JFK, to Queens every day.
• 1:17:54
  So there's a lot of money being made. by the
• 1:17:58
  city. So I think New York City is like the richest
• 1:18:01
  city in the whole of America, if I'm right. So
• 1:18:07
  subsidizing might not be a problem. That might
• 1:18:12
  not really be a problem. So I agree with you.
• 1:18:15
  That would work 100%. The one I think might really
• 1:18:18
  not work that much would be buses. Just imagine
• 1:18:21
  like three buses, oh my God. You know, they really
• 1:18:24
  will violate it. So, and, you know, it's going
• 1:18:27
  to also affect a lot of Uber drivers, you know,
• 1:18:30
  it's going to also have, you know, um, the yellow
• 1:18:33
  taxi really is a no -go area. And I'm not demarketing
• 1:18:37
  them. It's really a no -go area because they
• 1:18:40
  would really, you know, because it's the way
• 1:18:42
  they do it. Um, they, they, they just take you
• 1:18:45
  around, around and around before you know it.
• 1:18:47
  A hundred dollars is gone. Just sitting in the
• 1:18:50
  traffic. So you are better off taking the train.
• 1:18:53
  or taking Uber or taking Lyft or you know any
• 1:18:56
  other option. The same problem with meter taxis
• 1:18:59
  here. Oh meter taxis are like I don't want to
• 1:19:03
  call them oh my god they'll just purposely do
• 1:19:06
  it oh my god I don't know what I think I made
• 1:19:09
  a mistake at some point I was meant to take Uber
• 1:19:12
  but I was on phone and I don't know what I just
• 1:19:16
  entered the yellow taxi you know metered one
• 1:19:18
  I just closed the door and before you know it
• 1:19:22
  Normally it would cost me $30 for that ride on
• 1:19:27
  Uber. Normally it's a normal ride. I take it
• 1:19:30
  on taxi. We've never started moving. We already
• 1:19:34
  cost me like $50. I have to tell the, you know,
• 1:19:37
  I was like, nah, I can't do this. I told the
• 1:19:39
  driver, please, can I just get down? It's okay.
• 1:19:42
  I will just take Uber. And because if not, before
• 1:19:45
  we get down, will I spend $150 without even getting
• 1:19:48
  nowhere? I'm like, you know, You know, and that's
• 1:19:52
  it. I think meter taxi has like the really rubbing
• 1:19:56
  off on people, you know, they know how to play
• 1:19:59
  that game anyways. So that just did for this
• 1:20:05
  election is going to be a tough one, you know,
• 1:20:08
  because I am a little bit politically inclined.
• 1:20:11
  Maybe that's why I was able to answer that. When
• 1:20:16
  it comes to politics, you know, I'm a little
• 1:20:18
  bit inclined because now We have the current
• 1:20:21
  mayor, Eric Adams, who is also contesting as
• 1:20:27
  an independent. But now the Republican candidate
• 1:20:31
  is about to, is trying to step down. They're
• 1:20:34
  trying to work on that to find him to step down
• 1:20:36
  for Eric Adams. So Eric Adams, who was a former
• 1:20:38
  Democrat, will be a Republican. So it's going
• 1:20:41
  to be Republican versus Democrat. Then the former
• 1:20:44
  governor of New York City. that lost the primaries.
• 1:20:51
  That's Andrew Cuomo. Andrew Cuomo also said he's
• 1:20:55
  going to likely run as an independent. So it's
• 1:20:59
  going to be a tough cookie because now we're
• 1:21:02
  going to see a fight between the former governor
• 1:21:04
  of which in the general election, I don't know.
• 1:21:09
  So Madani's has a lot, a lot, a lot to fight.
• 1:21:14
  A lot. A lot. Yes. I don't know enough to deliver
• 1:21:21
  further comments. Personally, I think that young
• 1:21:27
  politicians are required. It doesn't even matter
• 1:21:31
  if everything doesn't work. Just a large part
• 1:21:34
  of what they're doing is going to be fresh and
• 1:21:36
  transformative. And I think that's what the world
• 1:21:39
  needs. No more old politicians. I don't know.
• 1:21:45
  I don't know. Yeah, you know the intersectional
• 1:21:51
  leftist feminist anti -fascist person. Can't
• 1:21:57
  old politicians be that way? Sure they can. Bernie
• 1:22:00
  Sanders would have been awesome, but the problem
• 1:22:04
  is they are... They're all, they move a little
• 1:22:09
  bit slower. Maybe they don't have, not physically,
• 1:22:13
  but in terms of understanding technology and
• 1:22:15
  understanding the modern times and understanding
• 1:22:18
  the constituents that are coming up and coming
• 1:22:21
  up. I guess, yeah. Could be right. My opinion
• 1:22:28
  as a non -American outside viewer.