The Rise of Revenue Operations: How an Integrated Approach can Accelerate Results
So glad to have Karen Steele, CMO at LeanData on this time talking about what "Revenue Operations" really means.
LeanData has done a great job of evangelizing an integrated, cohesive Revenue Operations strategy. I ask Karen what that means and what it looks like.
I also ask her about the balance of activities for marketing teams when you've got those so focused on demand generations and getting more leads and getting more MQLs, versus focusing on some of the Sales Enablement and Revenue Operations tasks and priorities.
It's not just about the sales funnel-- revenue implies impacting the…
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