Ep 13: The Healthcare Initiative Everyone Loved, And Why It Still Failed
Why do so many healthcare initiatives sound successful long before they actually improve outcomes?
In this episode, Bruce Spurlock explores the story of the UP Campaign, a quality improvement initiative introduced across 1,700 hospitals in 2016 that attempted to simplify patient care while reducing the growing burden of endless checklists, risk assessments, and competing quality projects placed on frontline nurses.
The campaign centered around three simple ideas:
Wake Up — reducing oversedation
Get Up — promoting mobility and strength
Soap Up — improving hand hygiene
Conceptually, the…
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