Latest / Skin Anarchy / Colette Laxton and Mark Curry, co-founders of The Inkey List

Transcript

Colette Laxton and Mark Curry, co-founders of The Inkey List · Skin Anarchy

• 0:00
  SPEAKER_02: Hi guys, welcome back to Skincare Anarchy.
• 0:03
  SPEAKER_02: This is a very special episode.
• 0:05
  SPEAKER_02: Um, and it's almost surreal for me because this is my absolute favorite skincare line.
• 0:10
  SPEAKER_02: I am obsessed with every single product they have.
• 0:13
  SPEAKER_02: So without further ado, I want to introduce you guys to Colette Laxton and Mark Curry, who are the co-founders of the Inky List.
• 0:20
  SPEAKER_02: Welcome to the show, guys.
• 0:21
  SPEAKER_02: I'm so excited you're here.
• 0:29
  SPEAKER_00: What a welcome.
• 0:31
  SPEAKER_00: That is probably the best welcome we've ever had.
• 0:33
  SPEAKER_00: I'm loving it.
• 0:35
  SPEAKER_02: Oh, it is so well deserved.
• 0:36
  SPEAKER_02: You guys are amazing.
• 0:37
  SPEAKER_02: Your line is amazing, and I want to know everything.
• 0:40
  SPEAKER_02: So to start off, Colette and Mark, Colette, you're gonna start us and tell us all about your background and how both of you met and how you know this all came to be because I want to know every detail.
• 0:51
  SPEAKER_00: Oh, we can give it all.
• 0:53
  SPEAKER_00: Um so we are actually a LinkedIn love story.
• 0:58
  SPEAKER_00: Um that sounds super dramatic.
• 1:01
  SPEAKER_02: Um stories are though.
• 1:05
  SPEAKER_00: Um, so back in the day, um, Mark and I worked together in a UK retailer called Boots.
• 1:12
  SPEAKER_00: Um so I was in like brand and marketing and really kind of worked on the execution of brands and how we bring it to life for consumers.
• 1:21
  SPEAKER_00: Uh, and Mark was in the healthcare space doing buying.
• 1:25
  SPEAKER_00: So we both had like a real background in terms of retail and understanding beauty and customers, and that was, I think, a really good foundation for us both.
• 1:34
  SPEAKER_00: And we kind of really understood the supply chains, you know, all the crazy stuff that sits behind a brand, not like the fun, marketing, and founder bit, like all that horrible stuff, like warehousing, fulfillment, all the things that are not so sexy.
• 1:48
  SPEAKER_00: So we had a really good um kind of understanding of that.
• 1:52
  SPEAKER_00: But my specific background was definitely in the consumer bit and just really driving into why they like what they like and how to talk to consumers, and it definitely felt like a lot of the bigger brands were quite not quite hitting the mark in terms of being real and authentic and talking to consumers as people, um, right, right.
• 2:15
  SPEAKER_00: Kind of big marketing machines.
• 2:16
  SPEAKER_00: So that that's what's always excited me.
• 2:18
  SPEAKER_00: So that was that's a little bit about kind of my background.
• 2:22
  SPEAKER_02: I love it.
• 2:22
  SPEAKER_02: And Mark, how can you continue?
• 2:25
  SPEAKER_01: Yeah, I've got a lot more checkered background in more ways than one.
• 2:29
  SPEAKER_01: So um, so didn't go to university, blagged my way uh to onto some weird graduate accounting course, even I'm not a graduate.
• 2:40
  SPEAKER_01: Um, but long story short, um went uh to university at Imperial College, studied uh microbiology, virology, loved it, didn't know what I wanted to do, so taught um the equivalent of Teach for America in the UK.
• 2:54
  SPEAKER_01: Um, was then really bored by teaching, and then even though I loved the kids in the impact, but nonetheless.
• 3:05
  SPEAKER_01: And so uh went on uh to Mars on a graduate program, then ended up at Boots in retail, and then started my own business badly, um, and then didn't want to get a proper job, and that is when I reached out to Colette on LinkedIn, remembering um you know her ability at Boots.
• 3:24
  SPEAKER_02: Uh true scientists at heart, then you live.
• 3:29
  SPEAKER_01: Test learn, test learn, test learn, test learn, otherwise known as fail, fail, fail, and then try again.
• 3:36
  SPEAKER_02: Love that.
• 3:36
  SPEAKER_02: I love that.
• 3:37
  SPEAKER_02: That's that's how you grow in life.
• 3:39
  SPEAKER_02: Hey, we're all like that, all scientists are like that.
• 3:42
  SPEAKER_01: True, true, true, true.
• 3:44
  SPEAKER_02: So I wanna I want to know, okay.
• 3:45
  SPEAKER_02: So you you know, you guys met and you you have such wonderful backgrounds, such diverse backgrounds, and then you decided that like how did you start off?
• 3:54
  SPEAKER_02: Like, how did the Ankylist like in terms of the first products that you um you came up with and the first ideas?
• 4:00
  SPEAKER_02: Like, what was that journey like?
• 4:02
  SPEAKER_01: Well, first up, we really took our time with skincare because we'd both worked with skin, so you collect from the beauty side and me from the serious skincare side and on healthcare, you know, we're very wary of skincare.
• 4:16
  SPEAKER_01: It is such an important subject for the consumer.
• 4:21
  SPEAKER_01: You know, it's one of the most uh uh hardest and uplifting kind of things about people.
• 4:29
  SPEAKER_01: How you know you hear horror stories about people feeling trapped in their own skin because of the conditions that they have and the psychological impacts that it has.
• 4:39
  SPEAKER_00: And the confusion that's that sits around skincare.
• 4:42
  SPEAKER_00: So I had horrific acne through my teenage years, and I've been trying to find photos, but I wouldn't let anyone take a photo of me for a good couple of years.
• 4:50
  SPEAKER_00: I used to wear a baseball cap and I refuse to take it off because I just thought everybody was like looking at my skin, and kind of that feeling has stayed with me in terms of you know, I didn't understand why my skin was doing what it what it was.
• 5:04
  SPEAKER_00: And my only answer was to go to my doctor who gave me like prescription medicine, and like if I'd have understood you know the role that skincare can play at that time, it would have transformed those years.
• 5:15
  SPEAKER_00: So it seems like a real like meaningful impact that you can have.
• 5:20
  SPEAKER_00: So that almost made us more scared to get into it because we didn't want to come in and just crowd the market even more, um, because so many products, so many brands.
• 5:32
  SPEAKER_00: Um, so we wanted to kind of come in really meaningfully.
• 5:35
  SPEAKER_00: So ironically, we didn't start with the products.
• 5:38
  SPEAKER_00: Um we started with a I remember we were on a flight back from Toronto and we just got to chatting around the change in consumer behavior in terms of they were starting to like challenge and ask loads more questions.
• 5:55
  SPEAKER_00: So rather than just like really you know accepting what brands and and big marketing campaigns were saying, they were turning to each other, and we were seeing people on Reddit, on Facebook communities, all kind of turning to each other for help.
• 6:11
  SPEAKER_00: Um I just felt like there was a real gap for this kind of knowledge-led kind of approach.
• 6:18
  SPEAKER_01: Yeah, it was really so if you yeah, and like if you thought about it from an ecosystem, the killer question is why why do people not use skincare?
• 6:27
  SPEAKER_01: Yeah, or what's the right blockers to people using certain aspects of skincare?
• 6:32
  SPEAKER_01: And when we got down to it, it there was a there was a simple truth of you know, and and this is where it vibed with us, which was you know, better information literally drives better everything, you know.
• 6:46
  SPEAKER_01: The more people understand, the more you can apply it in a better way, the more that you know the outcomes are positive.
• 6:52
  SPEAKER_01: So, you know, off that belief, we just set out on a kind of mission to spread the beauty of knowledge in a way that was simple to understand and easy to use, so that whether you are using skincare for the first time or a skincare ingredient for the first time, should I be more specific, or you are a skincare junkie and you've just never heard of an ingredient and you're curious about it, you know, we wanted to set about to answer the questions of those two consumers, but built on that single belief that better knowledge is better everything.
• 7:23
  SPEAKER_00: And we kind of started out with the fundamental of the brand name, which we always forget to explain.
• 7:31
  SPEAKER_02: Yeah, tell me all about that.
• 7:32
  SPEAKER_02: How I mean, I love it, I love it, it's brilliant.
• 7:34
  SPEAKER_02: So thank you, Listen.
• 7:37
  SPEAKER_01: I mean, yeah, so uh for those who don't know, although I'm sure all of your listeners do, um, Inky in the industry, spelled INCI, stands for International Nomenclature for Cosmetic Information, and what that's really trying to do is unify everyone globally so that no matter where you are, you know exactly what's in the product.
• 7:58
  SPEAKER_01: The problem of that being it's all in chemical naming structure mostly, and therefore that the you know what it's aiming to do doesn't really make any sense because no one absolutely knows what all those weird and wonderful sounding all the organic chemistry terms that we all want to forget about in life.
• 8:17
  SPEAKER_01: Exactly, exactly right, and so we just then phonetically sounded out the Yinky list and so in stuck at that.
• 8:27
  SPEAKER_00: We exist to make that ingredients list understandable for people.
• 8:32
  SPEAKER_02: Yeah, and you absolutely accomplished your goal.
• 8:35
  SPEAKER_02: Let me just tell you, when I first discovered your line, I started looking.
• 8:38
  SPEAKER_02: You know what the best part for me was finding products in your line and then going on to PubMed and trying to figure out like reading more about the science and then reading about how are these different ingredients working together.
• 8:52
  SPEAKER_02: That's what you guys for me created.
• 8:54
  SPEAKER_02: And I was just like in love.
• 8:56
  SPEAKER_02: I was, I remember the first time I was really thinking about your line, I was like, uh, someone with a science mind came up with this because they literally, you guys literally created like building blocks, you know what I mean?
• 9:06
  SPEAKER_02: You gave us building blocks, and now it was like up to the consumer to say, Well, do I what do I want in my uh regimen for skincare?
• 9:13
  SPEAKER_02: And that's exactly you know, for me, how it translated.
• 9:16
  SPEAKER_02: So that it's absolutely brilliant what you did.
• 9:19
  SPEAKER_01: Well, that that's that was the spirit.
• 9:21
  SPEAKER_01: I mean, we we talked, and you know what you know, one of the routes that we were going down is we're we're not here to tell people what to use, we're here to educate people of what might be useful and then give them the toys to kind of play with to find what works well.
• 9:35
  SPEAKER_01: And um, like we took inspiration, like a lot of things from beauty, I guess, from food.
• 9:40
  SPEAKER_01: And so at one point, I think we recalled the like playing with the name the the beauty rack because we had it like a spice rack, and you know, you might want to oh that's so cool!
• 9:53
  SPEAKER_00: I can't believe you, I don't think we've ever told anything.
• 9:55
  SPEAKER_01: No, I don't think we've told everyone, but that that but but you know, to Ector's point, that was exactly it.
• 10:01
  SPEAKER_01: We're not here to say what is or isn't for you, we're here to to provide and spread some knowledge.
• 10:06
  SPEAKER_01: And if you even if you buy some of our products or if you buy competitive products, it doesn't matter, you know.
• 10:11
  SPEAKER_02: Um Yeah, yeah.
• 10:13
  SPEAKER_02: I mean, it's it's like it's like giving people, it it's like you said, Margaret, it's like giving people the tools, and that's exactly, you know, I I know with with your line to this day, there's in my mind as a consumer, there's nothing else that's out there that's even a competitor because you know, that amount of like, you know, and I think this goes back to Collette's point about that consumer relationship, that like educating your consumer.
• 10:37
  SPEAKER_02: I mean, I'm not seeing any other brand do what you guys are doing.
• 10:40
  SPEAKER_02: I mean, we still have problems with, you know, the list on the back of the packaging where we do not understand what's in the, you know, in the formulas.
• 10:48
  SPEAKER_02: And so, like, you know, how do you guys like in terms of chemistry?
• 10:51
  SPEAKER_02: I want to know when you knew exactly what you wanted to create, what was that process of finding a chemist or finding a lab or you know, just going to where you needed to go to make this happen?
• 11:01
  SPEAKER_01: Uh, that's a very good point.
• 11:03
  SPEAKER_01: And that's I guess where we're a bit slightly different.
• 11:06
  SPEAKER_01: So we um we didn't really go to a single chemist or a single lab, we went to people who we know.
• 11:13
  SPEAKER_01: Um I think relationships is probably half the reason you know we're we're still in the game and and hopefully we'll be in the game for a while.
• 11:22
  SPEAKER_01: But we we have great relationships with raw material suppliers, um which takes you to a slightly different space because you can talk about exactly to what you just said, Exa.
• 11:32
  SPEAKER_01: You can you can see you know what what's the the the latest and greatest of PubMed and how are some big and small medium suppliers working with newer materials to make them a bit more accessible or make them a bit more efficacious.
• 11:46
  SPEAKER_01: Yeah.
• 11:47
  SPEAKER_01: And so we kind of went to who we know first and foremost.
• 11:50
  SPEAKER_01: We didn't really think um about the the output this stage, we just wanted to make sure that we had a good dozen or so ingredients, half of which were kind of like known ingredients that people were either aware or semi-ware of, or some of the skincare community anyway.
• 12:08
  SPEAKER_01: And then we wanted the other half to be slightly more quirky, a little bit more out there, a little bit more like off the out like heptade serum.
• 12:17
  SPEAKER_02: I absolutely love that serum.
• 12:20
  SPEAKER_00: Tell the story, that's such a great one to tell the story.
• 12:23
  SPEAKER_02: I love that.
• 12:24
  SPEAKER_02: Please tell me the story, yes.
• 12:25
  SPEAKER_00: Well, we were this is Mark at his absolute fineness.
• 12:29
  SPEAKER_01: We were in Jersey, and um we we were speaking to a really good friend of ours, um, who's a supplier, and they were showing us actually some makeup.
• 12:40
  SPEAKER_01: Um, and at the time I was like, hang on a minute, you got this unbelievable impact and texture and sensation that you can get from this product, but you've got it in makeup.
• 12:50
  SPEAKER_01: Can't you combine this into this medium?
• 12:54
  SPEAKER_01: And and all of a sudden we've got a bit of a hybrid, and you know, we can play with the viscosity.
• 12:59
  SPEAKER_00: You're basically being nosy.
• 13:01
  SPEAKER_00: I'm gonna tell the actual story now.
• 13:02
  SPEAKER_00: So, like the the lab were talking to Mark about skincare, and then he was like standard, like can't focus on anything for more than like 20 seconds, and his eyes started wandering, and then he was like, Oh, what are they doing over there?
• 13:15
  SPEAKER_00: And they were like, Oh, we just found this new makeup technology that we're putting into one of the prestige brands, and he was like, put that with this, and like he was just going everywhere and basically challenging them to to kind of break the mold a little bit, which is which is what you do best.
• 13:29
  SPEAKER_00: But it did make me laugh because his nosiness got this really like incredible.
• 13:34
  SPEAKER_02: There is a time and place, and Mark has that mastered.
• 13:38
  SPEAKER_00: That's exactly that.
• 13:39
  SPEAKER_02: That's amazing though.
• 13:40
  SPEAKER_02: I love that.
• 13:41
  SPEAKER_02: I love that you were able to see this is what I think sets you guys apart, you know, like recognizing something that is truly innovative, accessible, and doable, and doing it right.
• 13:51
  SPEAKER_02: I mean, I I I interview so many brands that, you know, they they talk to me about these amazing technologies and these breakthrough, you know, innovative approaches.
• 14:00
  SPEAKER_02: But I'm like, well, how is that affordable though?
• 14:02
  SPEAKER_02: You know, there's there's no affordability aspect.
• 14:04
  SPEAKER_02: So that's my next question is how did you guys make your products so affordable, so accessible to everybody and still have awesome packaging?
• 14:13
  SPEAKER_02: Like, how did you well?
• 14:15
  SPEAKER_00: The ultimate challenge you've really, really got in there.
• 14:18
  SPEAKER_00: Um, so I think number one is exactly what Mark said to how we buy.
• 14:23
  SPEAKER_00: So the fact that we work kind of up the chain with more material suppliers means that you know our approach is a little bit differently versus just going to a manufacturer and saying, you know, I want this texture and I want this ingredient.
• 14:34
  SPEAKER_00: We kind of work a bit harder um to get the formulas that we want at the best price, and we can then kind of pass that on to the consumer.
• 14:42
  SPEAKER_00: Um, but it does make me laugh that you're saying our packaging's awesome because our packaging was driven by absolute functionality.
• 14:50
  SPEAKER_00: We wanted to make something that was super simple, that kind of maintained the integrity of a formula, but but literally was not kind of aesthetic driven.
• 14:59
  SPEAKER_00: It was all about how can we just get something, you know, to as most affordable as possible.
• 15:05
  SPEAKER_00: And and it did actually make me laugh because I'd spent you know 10 years in branding.
• 15:10
  SPEAKER_00: But the first time I saw somebody put an Incubus product like into like an Instagram shelfie, I laughed because we just didn't intend for the brand to feel like trendy or cool or it was so driven from just you know just get the cheap, the cheapest backup possible.
• 15:33
  SPEAKER_00: Make sure we spend money on the juice, yeah, and just make sure it's accessible in every format.
• 15:37
  SPEAKER_00: So, you know, it's it's not millennial pink, you know, it's black and white, it's easy, it's safe, you know, it's everything that hopefully people wouldn't feel weird about, or like you can put it in your shower and everybody can use it.
• 15:51
  SPEAKER_00: You know, that that was all about accessibility.
• 15:55
  SPEAKER_00: But the great news is, is it's um we were able to kind of get that that great price to enable us to buzz it there.
• 16:01
  SPEAKER_01: I think to your point, Ecta, the the joy of being able to provide building blocks, as you say, um to people, is um you know they're building blocks, and sometimes you put a block in, it might be a bit too wobbly and you need to swap it out to something else.
• 16:17
  SPEAKER_01: So, so whilst we never really bleat about price at all in most things that we do, we always come with a price point in mind for a product.
• 16:26
  SPEAKER_01: And so if it is something that we know is a real pain point, mainly for younger consumers, we are going to be hypersensitive to making sure we strip out all the cost of the supply chain so that it is available at kind of your your seven, eight dollar mark because you know that's where we have the biggest impact.
• 16:44
  SPEAKER_01: And I think almost having that almost IKEA-esque end-in-mind mentality and then yes, oh my gosh, that's a lovely like analogy.
• 16:54
  SPEAKER_02: Yes, IKEA.
• 16:55
  SPEAKER_02: You are the IKEA of skincare.
• 16:56
  SPEAKER_02: I love it.
• 16:58
  SPEAKER_00: And you know what?
• 16:59
  SPEAKER_00: It was a really risky thing when we came out and said every product under$15 was actually quite risky because you know, we had to stick to that because we've always said, you know,$15 felt like a real like tipping point for us, like over$15 is like you you kind of maybe think twice about buying a product, yeah.
• 17:20
  SPEAKER_00: It feels like you can kind of test and play.
• 17:22
  SPEAKER_00: And we've set ourselves that challenge now, and every product that comes to product development, it's like we gotta get it to that price point.
• 17:28
  SPEAKER_00: Um, because that's what consumers expect for us, and we want them to be able to try, you know what, you're not gonna love everything, you're not.
• 17:35
  SPEAKER_00: Um actually just being able to test and play and build your your recipe is is everything that we stand for.
• 17:41
  SPEAKER_01: And I think we lean into that.
• 17:43
  SPEAKER_01: So um one big part of I guess the brand versus the product in the last 18 months or so has been oh no, not even that, 12 months, has been um our skinky, where we genuinely have people, humans, available 247-365 to give that personalized, direct answering of a question.
• 18:07
  SPEAKER_01: And it might be very specific, or it might be, I'm new to skincare, what have you done?
• 18:11
  SPEAKER_01: I mean, we've done some stuff where people have come to us saying, Oh, yeah, how do you use this Cera V cleanser?
• 18:16
  SPEAKER_01: Um but that's okay because we have a conversation with them about skincare.
• 18:20
  SPEAKER_02: And if we're that connection, you know, you guys are maintaining this connection with the consumers, and that's I mean, I don't know what could be more important for a brand.
• 18:29
  SPEAKER_02: I mean, in my mind, it's like, you know, if I know that this brand cares about me as a consumer, and I know that if I that I have a resource, they have something available where I can reach out.
• 18:39
  SPEAKER_02: That makes me, you know, much more inclined to support the brand, regardless.
• 18:43
  SPEAKER_02: You know, it's it's much more than just buying products, it's a it's a whole relationship for the consumer.
• 18:48
  SPEAKER_02: And I think you guys have really hit the nail on the head with all of that.
• 18:51
  SPEAKER_00: I don't think, I hope, it feels as genuine as it is.
• 18:54
  SPEAKER_00: It genuinely, you know, when we started our Ask Inky service, you know, we we quite, quite early on, you know, really heavily invested in a team of people that to this day are not KPI'd on sales.
• 19:09
  SPEAKER_00: We don't even track what like the conversations they have to sales, we just don't do it.
• 19:14
  SPEAKER_00: Our KPIs are on what you know, what are you doing to help?
• 19:19
  SPEAKER_00: What's the engagement time?
• 19:21
  SPEAKER_00: How quickly are you going back to that consumer?
• 19:23
  SPEAKER_00: Like it's all about genuinely helping people because our surreptitious goal when Mark and I started the brand was how can we provide more knowledge moments than units we sell?
• 19:37
  SPEAKER_00: That's like what we want to do.
• 19:40
  SPEAKER_02: I love that.
• 19:41
  SPEAKER_02: I really love that.
• 19:42
  SPEAKER_02: And you know, the thing is, I think you're, you know, I want to go back to a little bit of the branding because, you know, when I look at your products, it's not a specific age range that I see people buying, you know, like I know I know people like, for example, you know, one of my one of my interns that's learning her friends are in the Gen Z, you know, era and whatnot.
• 20:03
  SPEAKER_02: And they are they love your products, you know, it's like that's what they use.
• 20:06
  SPEAKER_02: So when I see that, I'm like, you guys are really talking to a very, very wide audience.
• 20:12
  SPEAKER_02: So what is that like um as founders?
• 20:14
  SPEAKER_02: Like, you know, how do you how do you maintain that, you know, I guess, like that bar that people have, you know, that bar that's been set for your brand?
• 20:23
  SPEAKER_01: It's a good question.
• 20:24
  SPEAKER_01: I don't think we necessarily think about it.
• 20:28
  SPEAKER_01: Accessibility um in terms of people, anyone being able to use our products and certainly price point not being a barrier has always been a fundamental pillar.
• 20:38
  SPEAKER_01: I think our personalities, therefore, just just don't even think about trying to appeal because quite frankly, I'm an aging middle-aged bloke, and you're just a couple of steps.
• 20:56
  SPEAKER_02: This is about to become a very exclusive interview.
• 21:02
  SPEAKER_00: Um, I I think for us again, it comes back to it doesn't matter your age, it doesn't matter your gender.
• 21:10
  SPEAKER_00: Like we all are either fundamentally confused by skincare or curious by skincare.
• 21:16
  SPEAKER_00: And that really doesn't matter like generation-wise or like you know, your background or anything, people have the same questions and the same goals, and I don't think we need to necessarily try and talk differently to different audiences, and it's been like such a learning for us because you know, being in bricks and mortar stores as an example of very different clients to, you know, we're on TikTok, and again, like we are the the like least cool people you'll find.
• 21:44
  SPEAKER_00: And I just stormed it on TikTok because it's been information related, and it's been so funny how through the different mediums of communication it it all just seems to work, whether it's picking up our pack or seeing us on TikTok, like It doesn't matter who you are, it's just driven by the same driver of knowledge.
• 22:04
  SPEAKER_01: But I think it, yeah, I think it's that authenticity that somehow somehow finds a way through to the consumer.
• 22:10
  SPEAKER_01: That would be my hypothesis because it wouldn't work.
• 22:14
  SPEAKER_01: It wouldn't work if we went onto whatever platform and tried to be edgy or tried to be imagine something.
• 22:21
  SPEAKER_01: We just we just can only be who we can be, tell you how it is.
• 22:25
  SPEAKER_02: Well, that's what I think is the most attractive, though.
• 22:27
  SPEAKER_02: I'm not trying to interrupt you, Mark.
• 22:28
  SPEAKER_02: I'm sorry, but that is attractive to not be edgy, to not be all about packaging and not be all about this like amazing marketing campaign.
• 22:37
  SPEAKER_02: You know what I mean?
• 22:38
  SPEAKER_02: Like that stuff, that is exactly I think what makes you guys so unique is that what if you really care about skincare as a consumer, you have everything that I would want, right?
• 22:48
  SPEAKER_02: And and that's something that's leading me to my next question, because I really want to know in terms of um when people are designing their routine, right?
• 22:56
  SPEAKER_02: For their for their nighttime routine or daytime, whatever it is, um, what are some of the steps that you guys took to help them um figure out which products to kind of combine and like put together for a routine?
• 23:09
  SPEAKER_00: So, what was really interesting from our Askinky service, um, and my goodness, you know, I say we don't KPI ourselves on anything.
• 23:17
  SPEAKER_00: Do you know what?
• 23:17
  SPEAKER_00: It's the best way to understand what people want.
• 23:20
  SPEAKER_00: Like because people are talking to us all day, every day, you you really start to pick up like the pain points.
• 23:26
  SPEAKER_00: And we found really, really quickly with Askinky, we only launched it January 2020.
• 23:33
  SPEAKER_00: Um, and yeah, it was it was not that long ago, and this time last year, we didn't even have a website.
• 23:40
  SPEAKER_03: Like wow, we did not.
• 23:42
  SPEAKER_00: We we were the world's worst Epon people.
• 23:45
  SPEAKER_00: Um, and then like lockdown hit, and we were like, Oh, okay, we really, really need to get a website.
• 23:50
  SPEAKER_00: But the first thing we did when we launched a website was you know, a pretty basic website, was do a recipe builder.
• 23:56
  SPEAKER_00: Um, because we the insight we had was people were really starting to understand single ingredients, and when they wanted to like learn what hyaluronic acid is, like they they got it and we did it simply and they really understood it.
• 24:10
  SPEAKER_00: But then they were like, Whoa, but in my current skincare routine, like, where does that even go?
• 24:15
  SPEAKER_00: So I think for us, the kind of the recipe side of things started to become much more prominent for us.
• 24:22
  SPEAKER_00: So we changed our packaging number one, and in the front of all of our packs on primary and cartons, it literally has like a step-by-step, like five steps, and which step is this product?
• 24:33
  SPEAKER_00: Which means you can like line all your products up and just work out where they go in your routine.
• 24:38
  SPEAKER_00: Um, and then our recipe builder has just been phenomenal.
• 24:42
  SPEAKER_00: We've done over a million recipes, and to be honest, we've never driven anyone there.
• 24:46
  SPEAKER_00: Like people just land on the website, and even like the drop-off rate on that recipe builder is like zero.
• 24:53
  SPEAKER_00: Like, people fully want to do it.
• 24:56
  SPEAKER_02: It's amazing.
• 24:57
  SPEAKER_00: And it's it's really simple questions about understanding, skin type, goal, etc., and actually just really simply walks you through like the perfect routine for you, and then the order that the products go in.
• 25:09
  SPEAKER_00: And that again, it's so simple, but it it seemed to be filling a gap that they had.
• 25:16
  SPEAKER_02: Yeah, I mean, that's all we really need, is is something like that.
• 25:19
  SPEAKER_02: I think a lot of you know, there's a lot of websites out there, and I honestly, I'm not gonna lie to you guys, I get confused.
• 25:24
  SPEAKER_02: Like, I get anxiety, I log off those websites that are supposed to design your like routine, and I'm like, no, I'll just do it myself.
• 25:31
  SPEAKER_02: Like, this is too complicated.
• 25:33
  SPEAKER_02: So I'm glad that you kept it simple.
• 25:35
  SPEAKER_02: That's exactly what people like me need.
• 25:38
  SPEAKER_00: I I think the more we like go on in this business, we realize just don't overcomplicate things.
• 25:44
  SPEAKER_00: Like, if you can just help people, like we always say we are simple to understand and easy to use.
• 25:51
  SPEAKER_01: If we can maintain that with the brand, it's like a filter that we try and put on every single time.
• 25:57
  SPEAKER_00: Because like we'll have like this wicked, crazy idea, and then we're like, rain it back, like keep it simple.
• 26:03
  SPEAKER_00: Like, how can we make this as as efficient as possible?
• 26:07
  SPEAKER_02: Um, I love that.
• 26:08
  SPEAKER_02: I love that, and I actually okay.
• 26:10
  SPEAKER_02: I have a very specific question because one of my favorite products that you guys make is the polyclymic acid serum, and I am obsessed.
• 26:17
  SPEAKER_02: Like, I've gone through I think like 10 bottles already.
• 26:21
  SPEAKER_02: Like, so I want to know all about that.
• 26:23
  SPEAKER_02: How did that come to be?
• 26:24
  SPEAKER_02: Whose idea was it?
• 26:25
  SPEAKER_02: First of all, I want to know all the details.
• 26:29
  SPEAKER_00: That is literally a product I cannot live without as well.
• 26:32
  SPEAKER_00: So I absolutely hear you on that one.
• 26:35
  SPEAKER_01: So this was an interesting one because you know, when we bought our first buy, um, you know, day before launch, you get the jitters and go, well, you know, at the very worst case, maybe someone will say hyaluronic acid properly.
• 26:51
  SPEAKER_01: Um, but then we were simultaneously with the labs and looking at different, you know, new new new stuff.
• 26:59
  SPEAKER_01: And actually, it was strangely, it was something called PubMed that caught my attention with regards to this because it was benchmarked against um middle to high molecular weight hyaluronic acid, and you know, it was demonstrating four times better um kind of tall reduction.
• 27:14
  SPEAKER_01: So I was like, wow, this is like really interesting on what this can do.
• 27:20
  SPEAKER_01: Um, and then once again, Mark being nosy and discovering that pretty much doing what he does best, pretty much, and then just go into the to again some more friends and go, right?
• 27:31
  SPEAKER_01: What how can we do this?
• 27:32
  SPEAKER_01: What if we were like vesicle like structures around it with some phospholipids around it?
• 27:38
  SPEAKER_01: Can we make sure that we get a better experience?
• 27:40
  SPEAKER_01: Can we decrease the attack on some stuff?
• 27:42
  SPEAKER_01: And and basically just ended up with something, and then I guess that's where your cosmetic background came in as well.
• 27:49
  SPEAKER_00: Because yeah, so I was testing and playing with the product and like love it as the the hydrator that it is, but for me, and I'm I I heard a little bit at the start of our call, you you you speaking to this was actually how how it plays with other things.
• 28:06
  SPEAKER_00: So something that's really important to us with our brand is is yes, a product should be great on its own, but fundamentally it has to play well with others because you're using it within a recipe or within an existing skincare routine that might not be our brand.
• 28:20
  SPEAKER_00: So finding products that work well with others is really important.
• 28:23
  SPEAKER_00: So I was testing and playing, and then by accident, randomly, I used to start using this as a primer.
• 28:30
  SPEAKER_00: Um, I found the finish on my skin like was amazing and was like the perfect extraordinary.
• 28:37
  SPEAKER_02: It's extraordinary.
• 28:38
  SPEAKER_02: That's what it is.
• 28:40
  SPEAKER_02: It's it is amazing, and then we need to get you on the.
• 28:45
  SPEAKER_02: Seriously, can I please volunteer to be your spokesperson?
• 28:48
  SPEAKER_02: Like I'm obsessed with your line.
• 28:51
  SPEAKER_00: You guys continue.
• 28:53
  SPEAKER_00: I've got something for you because I don't know if you've ever tried this, but I once forgot to put it on as a primer and I panicked because I've got my foundation like pumped into my hand to put on my face, and I was like, oh no.
• 29:06
  SPEAKER_00: So I was like, I'll just pump it into my foundation.
• 29:09
  SPEAKER_00: Wow.
• 29:10
  SPEAKER_00: You've never done that.
• 29:11
  SPEAKER_00: Wow, this is actually a game changer.
• 29:15
  SPEAKER_00: This is a game changer.
• 29:17
  SPEAKER_00: So I've got combo skin, and so I get dry patches on like my cheek area, and then I get very, very oily.
• 29:24
  SPEAKER_00: Um mix polyglutamic acid in with your foundation and it creates this incredible glowy finish.
• 29:38
  SPEAKER_00: Your foundation like just glides onto the skin and it stops the dry catches.
• 29:45
  SPEAKER_00: And it was like, whoa, we didn't expect this product to have like so many uses.
• 29:50
  SPEAKER_00: So if you just want to use it as a hydrator, it's amazing.
• 29:53
  SPEAKER_00: If you want to use it as a primer to get that amazing finish on the skin, amazing.
• 29:56
  SPEAKER_00: Mark uses it every day instead of a moisturizer.
• 30:00
  SPEAKER_02: Yeah, no, actually, that's what that's what actually, and when I first saw it, what attracted me was the actual scientific, you know, like the actual understanding of it, you know, how it's a bigger molecule.
• 30:11
  SPEAKER_02: And I was really into it, right?
• 30:12
  SPEAKER_02: Like super nerded out.
• 30:14
  SPEAKER_02: And that's why I bought the product.
• 30:15
  SPEAKER_02: And then I just so happened to have to do my makeup that day, and I was like, wait a minute, this is genius.
• 30:21
  SPEAKER_02: I think we've discovered something new in life.
• 30:23
  SPEAKER_02: I mean, it was amazing, it was a revelation moment, you know.
• 30:26
  SPEAKER_02: So yeah, like I I have to try that with the foundation, by the way.
• 30:29
  SPEAKER_02: I've never tried that.
• 30:29
  SPEAKER_02: Well, you just win.
• 30:31
  SPEAKER_02: It's a winner.
• 30:32
  SPEAKER_00: I I actually can't use foundation without it now.
• 30:35
  SPEAKER_02: Yeah, me neither.
• 30:36
  SPEAKER_02: I don't use my foundation till I have it on my face.
• 30:38
  SPEAKER_02: I hear you.
• 30:39
  SPEAKER_00: Wow.
• 30:40
  SPEAKER_00: Okay.
• 30:40
  SPEAKER_00: So take my word for it.
• 30:43
  SPEAKER_02: But okay, so I wanna okay, I want to shift focus a little bit because I know that, you know, um, being in the skincare industry, there's obviously like huge companies and there's smaller companies, and I want to talk about how that is in terms of competition.
• 30:56
  SPEAKER_02: I mean, do you guys really ever think about competition in this industry, or is it just something you ignore?
• 31:02
  SPEAKER_02: I mean, it's a very general question, but I've always wondered because the the whole industry I feel like it's so saturated right now.
• 31:08
  SPEAKER_01: It's a good it's a really good question.
• 31:10
  SPEAKER_01: We we get asked a lot the obvious, which is us versus the ordinary.
• 31:14
  SPEAKER_00: Um and we get the same answer, which is we both know Nicola and Brandon, we've worked for them on occasion, we love what they've done, and we've loved how they kind of disrupted uh the world of skincare and kind of really challenged price and value mentality, and then other brands like we really welcome relationships with other brand founders because we're all going through the same thing, and I genuinely don't believe if you really know who you are and you can stick in your lane, competitors don't really exist, they they can just be a support system to you.
• 31:54
  SPEAKER_00: Like the Globe Recipe founders are amazing, um, the Peace Out guys are really nice.
• 32:01
  SPEAKER_00: Like, we've come to have like these people, Frank Body, amazing brand.
• 32:06
  SPEAKER_00: There's just so many people that we kind of call on, and we find a lot of the US brands come to us when they want to enter the UK, and we're like a little cheat sheet to say, you know, this is great, don't do this.
• 32:18
  SPEAKER_00: Like, it's really nice to feel like indie brands are all in it together because we're effectively all trying to do the same thing, which is you know, teach the consumer that there's something else out there, and you don't have to spend millions and millions of marketing dollars trying to convince somebody to to to to try your brand.
• 32:37
  SPEAKER_00: So we love it, yeah.
• 32:38
  SPEAKER_01: And I think the bigger guys, you know, whilst they were it was scary, it they were probably one of the factors that you know meant we didn't enter skincare immediately because you know there is a large amount of money spent to kind of get the eyeballs of consumers, but I think the bigger guys we we genuinely don't genuinely don't think about them.
• 32:58
  SPEAKER_01: Um I love I mean I love that yeah, and I'm not meaning to be disparaging, it's just that like we're we're here to do a very specific thing, we don't start with products, we start with why we exist always, and so you know, invariably it's more about making sure that there's a clear distinction in the execution versus yeah, whatever they're doing in the whatever they're doing in a marketplace.
• 33:24
  SPEAKER_00: We don't really like I'm a consumer, I where I use multiple brands, so why would we expect consumers to only use our brand?
• 33:32
  SPEAKER_00: That is crazy.
• 33:33
  SPEAKER_02: So yes, I love that.
• 33:36
  SPEAKER_00: Like, why would we try and stop people using other brands or like be cagey about other brands and what they're doing?
• 33:44
  SPEAKER_01: We've even got a list really of um the the guys in the Ask Inky team and us provided a list of other products that aren't inky list that that we like.
• 33:54
  SPEAKER_01: Wow, I love that it is quite it is quite open book.
• 33:59
  SPEAKER_02: That's that's amazing.
• 34:00
  SPEAKER_02: I want to actually go ahead.
• 34:02
  SPEAKER_02: Sorry, Collect.
• 34:03
  SPEAKER_02: Go ahead.
• 34:03
  SPEAKER_02: I'm sorry.
• 34:04
  SPEAKER_00: No, no, we we don't have a product for everything.
• 34:06
  SPEAKER_00: And actually, if somebody asks a question and we don't have a product, let's give them a product that we love.
• 34:11
  SPEAKER_02: Absolutely, yeah.
• 34:12
  SPEAKER_02: And I think that's one of the biggest things is you know, miss like matching different products and matching different lines.
• 34:17
  SPEAKER_02: I know right now, like there's a huge buzz about well, if you're starting a new skincare line, stick to it for two weeks, which you know, I don't know.
• 34:25
  SPEAKER_02: I'm on the fence with that because I know a lot of the products I've worked with, um, you know, perfect example, polyglotamic acid.
• 34:31
  SPEAKER_02: Um, you know, it's like your products, I've seen from a skincare standpoint, I've seen immediate results.
• 34:38
  SPEAKER_02: So for me, it's like, I don't know if I would wait two weeks to see if I like a line.
• 34:42
  SPEAKER_02: You know what I mean?
• 34:43
  SPEAKER_02: So, like, how did you like when you guys were coming up with everything?
• 34:47
  SPEAKER_02: Um, was that immediate result at the forefront of your vision or was it just something that happened?
• 34:52
  SPEAKER_02: Because they the formulation just came out beautiful, right?
• 34:55
  SPEAKER_02: So I I want to know how that um what you were thinking before you launched about that.
• 35:00
  SPEAKER_01: Yeah, well, we weren't thinking directly about instantaneous effect, or we weren't thinking about any form of immediate before and afters.
• 35:10
  SPEAKER_01: I think what we were thinking about was the elegance of the formulation and the sensorial nature of the formulation.
• 35:18
  SPEAKER_01: I think we are hypersensitive to that.
• 35:21
  SPEAKER_01: We're not just you know a single ingredient brand.
• 35:24
  SPEAKER_01: If you want that, there's there's others that you can get.
• 35:27
  SPEAKER_01: But what we wanted to be really clear on was we wanted a formula that people love that was elegant enough for them to keep coming back.
• 35:34
  SPEAKER_01: Um, and I think it was the experience versus the impact because we naturally, in our formulation ethos, have the right percentage levels of the right ingredients to have an efficacious effect.
• 35:48
  SPEAKER_01: Sometimes that means you do have to grind it out for kind of uh four weeks if it's something like working on hyperpigmentation or more profit areas.
• 35:57
  SPEAKER_01: But if it's something in the world of hydration and whatever else, it's more sensorially.
• 36:02
  SPEAKER_01: Does it make you does it give you that lift?
• 36:04
  SPEAKER_01: Does it make you feel good?
• 36:06
  SPEAKER_01: Um, and does it make you feel what you want from a product at um at the price?
• 36:11
  SPEAKER_01: So I think that's I don't think we've had well, we I know we didn't.
• 36:16
  SPEAKER_01: We never did have like, oh, you must look like this or feel like this, and therefore it's a quick win.
• 36:21
  SPEAKER_01: It was more a how's it feel?
• 36:23
  SPEAKER_01: Because you know, we'll start with people never never remember what you tell them, they'll remember how it how you made them feel.
• 36:31
  SPEAKER_01: And I think that's that's kind of the the form that was certainly part of the formulation.
• 36:36
  SPEAKER_02: I love that tagline, Mark.
• 36:38
  SPEAKER_02: He just collected, he's so talented.
• 36:40
  SPEAKER_01: Like we're marketing it, uh shouldn't we?
• 36:43
  SPEAKER_00: Oh, don't please don't make his head any bigger than it already is.
• 36:46
  SPEAKER_02: Oh my goodness, I know, right?
• 36:48
  SPEAKER_02: I even thought about that.
• 36:49
  SPEAKER_02: Like she's gonna hate me after this, but but no, I mean honestly, I agree with everything you said, Mark.
• 36:55
  SPEAKER_02: And I actually want to ask you guys about the um the stringent criteria in the EU as far as skincare goes.
• 37:01
  SPEAKER_02: Um, what are did you guys run into any hurdles or problems when you were um formulating in terms of keeping to those standards or any guidelines that you had to keep in mind?
• 37:11
  SPEAKER_00: It's always a nightmare.
• 37:12
  SPEAKER_00: I think the fact that we are a UK brand, we probably don't even think about it because that's just a given.
• 37:19
  SPEAKER_00: And and our backgrounds, you know, we always had you know EU regulations.
• 37:23
  SPEAKER_00: So it's not something that we've ever been able to avoid.
• 37:26
  SPEAKER_00: Um, obviously, it makes life a lot different uh and a lot harder.
• 37:30
  SPEAKER_00: Um, and sometimes, you know, we've come into issues where we're trying to formulate a product and we just can't get it right, and we see a lot of competitors have got it right, but it's it's because they've not kind of followed such stringent um criteria.
• 37:46
  SPEAKER_03: Yeah, yeah.
• 37:47
  SPEAKER_01: Yeah, exactly right.
• 37:48
  SPEAKER_01: And I think I think we've got a lot of organic almost guardrails um from who we are, where we've been from, and where we operate from.
• 37:58
  SPEAKER_01: So because we're in the EU, you know, we've we automatically had those guardrails in place, because we are we wanted that accessibility, you know, we we pick and choose where we spend our money on the raw ingredients, and then everything else we try and strip back and make sure that we can formulate around certain stuff that we do or don't want.
• 38:17
  SPEAKER_01: And so I I almost think that because we've we thought a little bit more proactively about the formulation ethos versus anything else in terms of uh an end-in-mind consumer impact, that we've naturally got to a space which lands us squarely within guidelines of certain things, it lands us in certain definitions of in the clean beauty or whatever else.
• 38:43
  SPEAKER_01: And so I just think we naturally are in that space versus anything intentional.
• 38:49
  SPEAKER_02: I love that.
• 38:50
  SPEAKER_02: I mean, I I I can see that, you know, you're in the atmosphere and the environment, and it comes because you know, the reason I asked was so many people that I've spoken to are like, well, you know, EU guidelines for skincare is just oh my gosh, you know, to be a clean beauty brand or to be this kind of brand, like you have to so you know it's very intriguing to me that you're sitting in that, you know, in that system and and working wonderfully with it.
• 39:11
  SPEAKER_02: So that's why I asked that.
• 39:14
  SPEAKER_02: But um go ahead.
• 39:17
  SPEAKER_02: Go ahead, Colin.
• 39:18
  SPEAKER_02: What do you say?
• 39:19
  SPEAKER_00: Sorry, I just said it's a great question.
• 39:21
  SPEAKER_00: I suppose we just never really thought about it.
• 39:24
  SPEAKER_02: Yeah, yeah.
• 39:26
  SPEAKER_02: No, I I I'm glad you answered it though.
• 39:28
  SPEAKER_02: But I want to ask you guys um a fun question.
• 39:31
  SPEAKER_02: What is coming up next for the Inky list?
• 39:33
  SPEAKER_02: Any um sneak peeks you can give us?
• 39:36
  SPEAKER_02: Any, you know, little teasers?
• 39:39
  SPEAKER_00: Yeah, um, we're just about to kind of enter, and we we we sort of started launching it uh last week, um, is our probably our proudest thing to date because ultimately for the last two and a half years, we've been a startup and it's been like our mentors once said to us, just stay in the game.
• 39:59
  SPEAKER_00: And you know, when COVID hit last year, it was like, you know, just stay in the game, do everything you can to just keep all your staff employed and just keep going with it.
• 40:08
  SPEAKER_00: And it's it's been a really hard two and a half years, but we've got to a point now where we can give back, and it's really exciting for us that we can kind of go into a space where we can take this idea of knowledge and and really expand it out.
• 40:21
  SPEAKER_00: So this idea of um our new campaign that we're just about to launch, it's called uh Knowledge Powers Change.
• 40:28
  SPEAKER_00: Um, and we want to basically make change beyond beauty, and like we're educating people around skincare and the world of beauty, we want to help kind of support um the future of knowledge in education.
• 40:40
  SPEAKER_00: So we're um setting up our own fund, um, which is the Inky Impact Fund.
• 40:46
  SPEAKER_00: Um, and we're setting it up with a group of young people um with the idea to support future change makers.
• 40:52
  SPEAKER_00: So these are like youth that really want to make an impact in the world around them um and really change the world for the better in the future.
• 41:02
  SPEAKER_00: I love that.
• 41:03
  SPEAKER_00: Oh my gosh.
• 41:04
  SPEAKER_00: Yeah, it's amazing.
• 41:05
  SPEAKER_00: And I know it's not a sexy piece of MPD or you know, sexy.
• 41:10
  SPEAKER_02: This is like meaningful, this is meaningful, that's more important.
• 41:13
  SPEAKER_02: Oh my gosh.
• 41:14
  SPEAKER_00: And it's just taking our ethos, you know.
• 41:16
  SPEAKER_00: Mark was a teacher, um, and we're both from you know, backgrounds that you know no one in our family has ever went to university, and we can really see the power that an education can bring.
• 41:28
  SPEAKER_00: And if you can really inspire youth to to create change, we think actually that's way more exciting than you know, donating to charity.
• 41:37
  SPEAKER_00: So this this can impact is it's something we're both very, very proud of.
• 41:43
  SPEAKER_00: And we're challenging ourselves to to create 500,000 change makers in the next couple of years.
• 41:50
  SPEAKER_02: Wow, I'm real that really touched me.
• 41:52
  SPEAKER_02: I'm serious.
• 41:53
  SPEAKER_02: I education, no, really, because you know, I I was uh born in India and I grew up in rural India for a long time.
• 42:00
  SPEAKER_02: And one of the things that, you know, for me is also education, seeing, you know, very intelligent children or the youth, and they never get the opportunity, you know, to really come out.
• 42:10
  SPEAKER_02: And that's for me, you know, when I hear you say that, that's such a meaningful initiative.
• 42:15
  SPEAKER_02: I mean, really, you know, hats off, hats off for that, truly.
• 42:18
  SPEAKER_03: Thank you.
• 42:19
  SPEAKER_01: Yeah, and I think I think education is the one life tool that that like stands the test of time and genuinely makes change, uh, like social change and gives you a literal, literal step up into a world of possibility that you just could not see.
• 42:39
  SPEAKER_01: Yeah, from a certain business.
• 42:41
  SPEAKER_00: We're really excited by this kind of fund available to help young people.
• 42:46
  SPEAKER_00: Like, I can't wait to see what they come up with because it's not just about giving money, it's about giving them the tools, the knowledge, and the education to be able to make change.
• 42:55
  SPEAKER_00: Um just so excited by what's going to come out of it.
• 42:58
  SPEAKER_00: It I think as founders that have really given our lives over the last couple of years to making this business and brand work, it's just amazing that we can go on and and hopefully make an impact beyond beauty now.
• 43:12
  SPEAKER_02: You guys are doing such a great job, seriously.
• 43:14
  SPEAKER_02: I love everything about what you just said.
• 43:17
  SPEAKER_02: And if everybody listening out there, if you already don't have every Inky list product, I please that's a uh like a you know requirement for listening to our show.
• 43:26
  SPEAKER_02: Please go buy every product.
• 43:27
  SPEAKER_02: This is the best line.
• 43:29
  SPEAKER_02: You guys are, you know, you're standing up for things that are really meaningful.
• 43:32
  SPEAKER_02: And I don't know, as a consumer, I can't tell you how much that means because when I buy your products, I know that it's going to something I believe in.
• 43:38
  SPEAKER_02: And I think that's so powerful.
• 43:40
  SPEAKER_02: So truly, like, thank you so much for telling us and thank you so much for making the time to come on to Skincare Anarchy.
• 43:46
  SPEAKER_02: This has been such a privilege for me.
• 43:48
  SPEAKER_00: No worries, and we will get you a bucket load of uh polyglutamic acid.
• 43:53
  SPEAKER_01: No, yeah.
• 43:54
  SPEAKER_00: I can't wait.
• 43:56
  SPEAKER_00: I'm gonna pass it out for Halloween.
• 43:59
  unknown: I love it.
• 44:00
  SPEAKER_01: No, thank you for your thank you for your time and your support anyway.
• 44:03
  SPEAKER_03: Like so lovely.
• 44:05
  SPEAKER_01: It's it's um creators like you that like really have been meaningful for us and and you know have a have a very similar ethos to what we do, and and that's where that's where our vibe is, that's where our energy as well is.
• 44:20
  SPEAKER_01: And I we've really enjoyed this.
• 44:22
  SPEAKER_02: Thank you so much.
• 44:23
  SPEAKER_02: And you know, I want to have you guys back, by the way.
• 44:26
  SPEAKER_02: So I will be bugging you constantly.
• 44:30
  SPEAKER_02: Awesome.
• 44:31
  SPEAKER_02: Everyone listening out there, please uh leave us some comments, some questions for Colette and Mark.
• 44:36
  SPEAKER_02: I will pass them along to their team.
• 44:37
  SPEAKER_02: And thank you so much for listening.
• 44:39
  SPEAKER_02: Give us a thumbs up and a like and let us know what you thought of this episode.
• 44:42
  SPEAKER_02: I'll be back next time.
• 44:46
  SPEAKER_02: Hi guys, this is Ekta again.
• 44:48
  SPEAKER_02: I just wanted to pop in and say I hope you really enjoy this episode, and also just to mention that we are so excited about our new sponsorship package, and um, we've been getting an immense response from it.
• 45:00
  SPEAKER_02: So thank you so much to everybody who's responded.
• 45:02
  SPEAKER_02: And also, if you know anybody or if your brand that is looking to sponsor us, please shoot us an email at skincareanarchy at gmail.com.
• 45:10
  SPEAKER_02: Thank you so much for listening to the episode, and I will be back next time.
• 45:18
  SPEAKER_02: Hey guys, so I hope you love that episode.
• 45:20
  SPEAKER_02: Please make sure to hit subscribe if you're tuning in to us on any podcast platform.
• 45:25
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• 45:28
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• 45:31
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• 45:34
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• 45:42
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• 45:59
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• 46:03
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• 46:13
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• 46:20
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• 46:25
  SPEAKER_02: Thank you.