Latest / Real Estate Insiders Unfiltered

Agent Series 56: AI Doesn't Care About Your Experience
You could have 20 years of experience, hundreds of transactions, and a reputation as one of the best real estate agents in your market. But if AI can't find evidence of it online, none of that experience may matter when a consumer asks who they should hire.
James Dwiggins and Keith Robinson sit down with Bobby Kerr, founder of LOC8, for a masterclass on how real estate agents can become more visible in Google and AI search. Bobby explains why experience alone won't make ChatGPT, Gemini, Perplexity, or other AI tools recommend you. And why agents need to actively build the digital signals that…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.