Latest / Video Marketing with Fexingo: Short Form, Long Form, and Video-First Strategy
The 2-Second Rule for Video Ad Placements on Social Feeds
Lucas and Luna break down the overlooked science of video ad placement on social feeds. They focus on a specific finding: ads placed in the lower third of the screen retain 23% more view-through at the 2-second mark compared to full-screen or top-feed placements. The episode uses YouTube and Instagram case studies to explain why users instinctually skip ads that block navigation or cover content. Lucas shares a framework called the 'thumb zone' and Luna challenges it with data from a TikTok experiment. The hosts also discuss the 'in-feed native' principle and how it…
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