TBE 10 | Dean Richards

Fitz and Moo Presents The Business End · Sep 19, 2025 · 1h 17m

Dean Richards isn’t just one of rugby’s most feared number eights — he’s a leader who turned standards into silverware. From England caps and Lions tours to rebuilding Leicester into Europe’s dominant force, Dean’s story is raw, resilient, and brutally honest. In this episode, he reveals how to create cultures that self-police, why great teams thrive on adaptability, and what business leaders can steal from elite rugby about sustaining success under pressure.👉 Subscribe for more episodes where sport meets business. ⁠⁠https://linktr.ee/the_business_end