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Is Your Agency Plagued with the Curse of Knowledge? with Lee Lefever
If you know a ton about your agency but aren't winning all the clients you think you should be, you might be plagued with the curse of knowledge. In this episode, you will learn how you can clarify your message and use it as a competitive advantage. Win more clients when you communicate in a way that makes clients feel educated and helped.
In this episode, we'll cover:
What is the curse of knowledge?
How to break the curse of knowledge.
How to use explanation to separate your agency from the competition.
Today's guest on the show is Lee Lefever founder of Common Craft and Explainer Academy…
The skinny
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