Latest / The Home Service Heartbeat Podcast / Making Septic Service Fun, Profitable & Built for the Future | Tanya Wilson of Homefield Easy Valley
Transcript
- 0:00SPEAKER_00: All right.
- 0:00SPEAKER_00: Hello, everyone.
- 0:01SPEAKER_00: Welcome to this episode of the Home Service Heartbeat Podcast.
- 0:05SPEAKER_00: And I'm Joe Cressera.
- 0:06SPEAKER_00: Today I'm excited to be joined by Tanya Wilson from Homefield East Valley in Gilbert, Arizona.
- 0:14SPEAKER_00: They are a septic company, uh, and their slogan is that they do epic to try to make septic fun.
- 0:23SPEAKER_00: Tanya, thank you so much for joining us today on the Home Service Heartbeat Podcast.
- 0:27SPEAKER_00: I'm thrilled to have you.
- 0:30SPEAKER_01: Absolutely.
- 0:30SPEAKER_01: Joe, thank you so much for the opportunity to chat with you.
- 0:34SPEAKER_00: Well, I definitely'm looking forward to once I got to know you a little bit, just in a few minutes we got to know each other.
- 0:39SPEAKER_00: I'm really excited about learning more about how uh it's really just a service business, but how you can take a service business like that that uh most people uh do not aspire to be part of uh and turn this into something that can't be fun.
- 0:55SPEAKER_00: Can you share how you got started in the uh septic uh service industry and what led to your role as a leader at uh Homefield East Valley?
- 1:06SPEAKER_01: Sure, absolutely.
- 1:08SPEAKER_01: So in late 2008, my partner and I started a septic company in Phoenix, Arizona.
- 1:15SPEAKER_01: Uh, it was a trade that he had learned growing up, and my background was in marketing.
- 1:20SPEAKER_01: I had been in the marketing world for a long time.
- 1:23SPEAKER_01: Um, and so we came together and he's like, let's start a septic company.
- 1:27SPEAKER_01: I'm like, are you crazy?
- 1:28SPEAKER_01: I want to start a septic company.
- 1:30SPEAKER_01: Uh I had grown up in the trades and I had worked my way through college so I didn't have to work in the trades, and here I was uh starting in the trades.
- 1:38SPEAKER_01: So we had a one-month-old baby and we moved from Wyoming to Phoenix, Arizona, and started a septic company uh in 2009.
- 1:46SPEAKER_01: And everybody thought we were nuts because the world had kind of went to hell in a handbasket there.
- 1:51SPEAKER_01: But we started it together.
- 1:53SPEAKER_01: We worked it within three years.
- 1:55SPEAKER_01: We were doing seven figures.
- 1:56SPEAKER_01: We ran that business for about five years.
- 2:00SPEAKER_01: Uh, we parted ways, we sold the business off.
- 2:03SPEAKER_01: Uh, I helped a couple guys that worked with me start their business here in Gilbert, Arizona.
- 2:08SPEAKER_01: I worked with them as a consultant for about a year starting that.
- 2:11SPEAKER_01: And then I started this current business that I have right now in 2017.
- 2:19SPEAKER_01: Uh, we originally started under the name of Priority Pumping.
- 2:23SPEAKER_01: Uh, we grew that business quickly.
- 2:26SPEAKER_01: Uh, and I had always really aspired to be able to help other people get into the industry and really take what we had built with this company and put it out into the world because I knew that the septic industry was very underserved and I knew that there was great ways that I could help them with that.
- 2:42SPEAKER_01: So I actually partnered with a couple of consultants from uh franchise consultants from Texas, Micah and Jay, and also another um uh big industry partner in Texas.
- 2:55SPEAKER_01: His name is Brian, and we came together in 2025 and we launched Home Filled On-Site Environmental, which is the nation's first septic franchise.
- 3:05SPEAKER_01: Um, and we have been running like crazy ever since then.
- 3:08SPEAKER_01: I roll priority pumping into one of the flagship franchises.
- 3:13SPEAKER_01: So we operate now under the name of Home Filled East Valley.
- 3:16SPEAKER_01: We have 10 locations in Texas and a new one coming on in Albuquerque, New Mexico this coming Monday, which is really exciting.
- 3:23SPEAKER_01: So it's been quite a journey from what I've learned of not knowing literally anything about this industry, just knowing how to market things.
- 3:31SPEAKER_01: And that was something that this industry didn't understand, to now learning the business part of it, the entire industry.
- 3:38SPEAKER_01: My team does services, repairs, and installations of not only septic systems, but commercial wastewater systems.
- 3:45SPEAKER_01: So think grease traps, link traps, things like that, oil water interceptors.
- 3:49SPEAKER_01: And so it's been a really wild ride, a place I never thought I would find myself at, but I absolutely love this industry and the things that we can do to just continue to level it up and give people great opportunities to not only build amazing careers inside of the septic industry, but also build amazing businesses that will help support their the legacy that they want to leave with their families.
- 4:12SPEAKER_00: Well, you know, Tanya, definitely I I have been a consumer of this business and uh, you know, it's never it's always been a kind of a blind spot, even though I'm in the mechanical trades myself greatly, until I until I have until I need to use the business, right?
- 4:26SPEAKER_00: And I'm sure everybody, it's kind of off the radar of most uh people.
- 4:30SPEAKER_00: Uh so tell me about uh here's one thing I tell you, the family part of it is really, really the truth.
- 4:36SPEAKER_00: Um, I had a house in uh Pasaproblops, California, and I had a septic system that needed an affluent line when I moved out of the house, kind of to get that done for like$4,000.
- 4:46SPEAKER_00: And so I'm like, I'm gonna get some other quotes on this thing.
- 4:49SPEAKER_00: So I called another septic company.
- 4:51SPEAKER_00: There's only like two, like in all of Pasta Roblox and San Luis Obispo, that whole area, it was two companies.
- 4:58SPEAKER_00: So I'm like, oh, let me call the let me call the other company.
- 5:00SPEAKER_00: And I and I called the guy and he's like, oh yeah, my brother told me about you, he owns the other business.
- 5:07SPEAKER_00: So I tried to find a difference because yeah, it's 4,000, that would be 4,000 for me too.
- 5:12SPEAKER_00: And he goes like, okay.
- 5:14SPEAKER_00: So I just I guess I just gotta pay 4,000.
- 5:16SPEAKER_00: That was it.
- 5:16SPEAKER_00: So it is a family.
- 5:18SPEAKER_00: I I like the I I do think it's family, and it is sort of like a confined industry.
- 5:23SPEAKER_00: Tell me the challenges of doing what you're doing, which is to open the doors uh to not just people in your own family, but to people outside the family to open this opportunity to people.
- 5:36SPEAKER_00: Tell me some of the challenges it takes to get people to look at this as something that is a legitimate enterprise that you know that you can make septic fun again.
- 5:45SPEAKER_00: And how do you do that?
- 5:46SPEAKER_00: Tell me about that.
- 5:48SPEAKER_01: You know what?
- 5:49SPEAKER_01: I think the very first thing is you've got to open up their mindset because if they come in thinking this is this gross job and ooh, it's poop and it stinks and it's awful.
- 6:01SPEAKER_01: I mean, you're already coming in with a negative mindset about what is possible here.
- 6:06SPEAKER_01: So it really is talking about the working environment, the culture that you can bring, uh, the opportunities to make really good money.
- 6:14SPEAKER_01: That$4,000 affluent line, you got a deal on that one.
- 6:18SPEAKER_01: I did, right?
- 6:19SPEAKER_01: Especially compared to what it is in Phoenix.
- 6:21SPEAKER_00: Yeah, I wasn't sure what it would be, but I did I realized later on that it was a pretty good deal, actually.
- 6:27SPEAKER_01: So sure.
- 6:28SPEAKER_01: So I think that's one of the biggest things for me, especially as we have expanded well within my own team, I would start there, is bringing people into the industry that have great attitudes and are looking for a great opportunity.
- 6:41SPEAKER_01: Most of the people that work on my team, with the exception of one two, um, were never in the septic industry to start with.
- 6:49SPEAKER_01: They were, they, some of them came from the oil field, someone came from HVAC, someone came from the medical field.
- 6:57SPEAKER_01: I've had different people from different walks of life come into the business.
- 7:02SPEAKER_01: But what I hire for first, obviously, is attitude and that them having the vision to look to see what is possible for them, being open to learning and being educated, being taught how to sell, being taught customer service, and really creating an environment that feels like a family.
- 7:19SPEAKER_01: I'm a hundred percent woman-owned business here in Phoenix.
- 7:23SPEAKER_01: I own this.
- 7:24SPEAKER_01: Many times people are like, have you worked with your husband in this business?
- 7:28SPEAKER_01: I'm like, no, no, I don't have a husband.
- 7:31SPEAKER_01: I know it's very a non-traditional um industry for women to be in, but it's also one of the things as we're continuing to expand with the franchises, is really showing women what is possible.
- 7:42SPEAKER_01: I don't have to go pump septic tanks all day, but I am really good at building teams and building systems and building a business and marketing.
- 7:49SPEAKER_01: And that's what I do for this business.
- 7:51SPEAKER_01: And then I provide incredible high-paying jobs and careers for people that are looking for opportunity and love to work with their hands.
- 8:00SPEAKER_01: You know, they don't have to come from this field, they just need to be open to being educated and open to the possibilities that they can bring home to their family.
- 8:10SPEAKER_01: I never think, oh my gosh, somebody's gonna leave me and go to another septic company or another competitor because they're paying more.
- 8:17SPEAKER_01: They offer better anything.
- 8:19SPEAKER_01: In all 17 years I've been in this industry, I've never had one employee leave my business and go work for a competitor because I know that I provide the best environment for them to work in if they want to be in this industry.
- 8:31SPEAKER_01: And it's also a really great attractant to bring people in that never even really considered septic as a possible career path for them to be in.
- 8:39SPEAKER_01: So I really take a lot of pride in that and being able to do that now with companies that come into the franchise.
- 8:46SPEAKER_01: They're not always startups that come in with us.
- 8:49SPEAKER_01: They may be companies like I kind of like it two priority pumping, my original business.
- 8:55SPEAKER_01: They need help, they need marketing support, they need back end office stuff.
- 8:59SPEAKER_01: They have a great opportunity that they just don't know how to run the business side.
- 9:03SPEAKER_01: And that's something that they can roll up into the franchise and they get the support of me or my partners so that they can start building a wildly successful septic company and understanding that the secret sauce is being really great to your employees and answering your phone.
- 9:19SPEAKER_01: And we give you the systems to be able to do that.
- 9:22SPEAKER_00: Yeah, when when you say uh I do notice in that industry that it is uh mainly the owner operator uh still in the truck, is I notice one of the biggest uh things I noticed about the people in that business.
- 9:37SPEAKER_00: Uh tell us about uh I know you don't want to part, I know you're not the kind of person who participates in too much negativity, but can you tell us a little bit about some of the things you see uh when you're starting to talk to other people in this industry uh that are, you know, that they're struggling with.
- 9:55SPEAKER_00: Uh, because you know that's that's the thing about it.
- 9:58SPEAKER_00: The guy, the guy thinks uh when you say marketing for this kind of a business, I think they're like, what do you mean marketing?
- 10:06SPEAKER_00: I don't want to understand what you're talking about.
- 10:08SPEAKER_00: Like, how do you get somebody to go from I'm just in the I'm just gonna I my dad had this business and I start doing it, and then uh I'm still in the truck, but I run the business.
- 10:19SPEAKER_00: I got my I run it by my cell phone, and that's how I do it.
- 10:22SPEAKER_00: Um I gotta go back and do all the billing and stuff like that.
- 10:25SPEAKER_00: You know, it's it's it's all school I know, but I do know this kind of change takes a lot of uh moving pieces.
- 10:33SPEAKER_00: Tell me about some of the challenges you do see.
- 10:36SPEAKER_00: I think I mentioned a lot of them, but if you don't mind, just so you can show that you understand those challenges.
- 10:41SPEAKER_00: You're spit now you're speaking to the other franchise owners who may need this service.
- 10:45SPEAKER_00: Tell me about what the that you understand what they're going through.
- 10:48SPEAKER_00: What are some of the challenges you see those kind of people go through?
- 10:52SPEAKER_01: Oh, sure.
- 10:53SPEAKER_01: I've experienced this stuff in my own business.
- 10:56SPEAKER_01: That's why I love to be able to coach new businesses on to avoid the stuff I've already done and learned from for you.
- 11:03SPEAKER_01: Uh, one of the biggest things in this industry is them thinking that they can't afford to have somebody answer their phones or do their billing or you know, do their marketing for them.
- 11:14SPEAKER_01: And my response to that is you can't afford not to.
- 11:17SPEAKER_01: You have to invest in the business and you have to be willing to hire people in the business to help you.
- 11:23SPEAKER_01: Otherwise, you simply own your job.
- 11:26SPEAKER_01: You own a punk truck and you own a job and you work nonstop.
- 11:30SPEAKER_01: I know in my company the one of the biggest, earliest mistakes is waiting way too long to get that support that I needed to come in so that I could work on my business instead of working in it all the time.
- 11:43SPEAKER_01: So I do understand that that can be very scary to do that.
- 11:48SPEAKER_01: But when set up and having support, either with a group like your service MVEP, where we can kind of give them some systems and processes to help, or hiring a consultant or someone to help you, it is really, really important that you believe in yourself and your ability to go out and generate the income that it's gonna take to do this.
- 12:08SPEAKER_01: And hiring a smart person that can come in and help you, that's only gonna create more opportunity for you.
- 12:15SPEAKER_01: You have to stop thinking you're only gonna be making the same amount of money as you are being all the things.
- 12:21SPEAKER_01: If you hire somebody that comes out of your pocket, but those people should be generating income for you.
- 12:27SPEAKER_01: So again, it goes back to the mindset of I have to make this scary move in order to grow.
- 12:34SPEAKER_01: And it's gonna make me feel uncomfortable.
- 12:36SPEAKER_01: But if I really am intentional about moving and growing, I have to take this risk in order to get to that place.
- 12:43SPEAKER_01: Because as business owners, we don't build a business, our team builds the business.
- 12:49SPEAKER_01: So if you're gonna continue to keep running the business by yourself, you simply own your job and a very expensive truck.
- 12:56SPEAKER_00: Yeah, it's not, it's not even, I would say it's not even a business until you have a team, right?
- 13:01SPEAKER_00: It's like, and a team isn't just some dude, some dude you hired uh to do another truck.
- 13:07SPEAKER_00: You know, it's like a team is who's uh promoting the company, who's who's clean, who's connecting with the community, uh either with marketing, advertising, or uh other charitable and non-charitable events that connecting with the community other than just working for them, because that that's where the real business opportunity lies.
- 13:29SPEAKER_00: And I commend you because I know it's uh you're taking a traditional mindset and uh illuminating a path for them.
- 13:38SPEAKER_00: And I definitely give you a lot of credit to be the pioneer, uh, the only one I've ever met who has illuminated the path in that area.
- 13:45SPEAKER_00: So congratulations on your status.
- 13:47SPEAKER_00: You're kind of like uh the uh you know the person who is kind of leading the way.
- 13:52SPEAKER_00: And I and I think a lot of people feel probably feel good that, hey, somebody finally got around to us.
- 13:57SPEAKER_00: Does that make sense?
- 13:58SPEAKER_00: Well, what's the reaction?
- 13:58SPEAKER_00: What's the reaction to a normal, like the guy in the truck kind of thing when he meets you and sees the opportunity?
- 14:04SPEAKER_00: Is he like first like stunned, or does he like uh they shut it down, or they like, I can't believe that you you see my pain or whatever?
- 14:11SPEAKER_00: Tell me about that a little bit more.
- 14:13SPEAKER_01: Sure.
- 14:14SPEAKER_01: Well, first impression, it's always like cute, who sent this person here?
- 14:18SPEAKER_01: You know, it's like they automatically discredit me because I many times I'm the only female in the room.
- 14:25SPEAKER_01: Um, I speak at wastewater conferences, talking about business, sharing my experiences, talking to people.
- 14:33SPEAKER_01: And oftentimes at the beginning, it is extremely stuffy.
- 14:37SPEAKER_01: Like, what does she know about the septic industry?
- 14:40SPEAKER_01: But once we get talking about it and I learn from them and I'm talking with them as a business owner, not at them as like this is what you should do, and pointing out everything they're doing wrong, which is what they're typically used to in this industry.
- 14:55SPEAKER_01: It's we share pain points.
- 14:57SPEAKER_01: I may be two steps ahead of you, but that's why we're so good at working together and I can help you with these things if you have an open mind.
- 15:05SPEAKER_01: Because I'm not up here telling you stuff from a business perspective from some corporate world.
- 15:10SPEAKER_01: I'm telling you because I've been crying on the floor at 3 a.m.
- 15:14SPEAKER_01: on Thursday, wondering if payroll's gonna go through and this is what I did to fix it.
- 15:18SPEAKER_01: So it is really, really important that I'm just very honest and transparent about stuff.
- 15:23SPEAKER_01: I've made stupid mistakes with my business.
- 15:26SPEAKER_01: We all have.
- 15:27SPEAKER_01: And that's never the glamorous, cool things that they see online.
- 15:30SPEAKER_01: You know, everybody sees the uh, you know, the the A roll of everything and all the glitz and glamour and look what I have, but nobody understands all of the grit that it takes to keep getting back up every time you get your ass kicked, you know?
- 15:44SPEAKER_01: And so it is really important that we highlight that stuff and we talk about it.
- 15:49SPEAKER_01: And that I I I really have a huge passion for showing the women because there are a lot of women that work behind the scenes in the septic company to step forward and be like, you deserve a place out here too, and you are an important part of this business, and this is what you can do to show up in a different way than hiding behind whoever the man is in the front of this business, you know.
- 16:15SPEAKER_01: I can relate to the men in talking about the business ownership, and I can also inspire the women to come out and be that face of the business, get out into the community.
- 16:24SPEAKER_01: People love to talk to women that know septic, you know.
- 16:28SPEAKER_01: I always tell people like that when they ask me, I love to go to networking events.
- 16:32SPEAKER_01: And when people are like, Oh, what do you do for a living?
- 16:35SPEAKER_01: You know, you get to make it something fun and kitschy that people will think about, you know.
- 16:39SPEAKER_01: It's like, um, you know, like they're like, oh, well, what do you do?
- 16:43SPEAKER_01: I know a lot about or you'll make something funny about that, you know.
- 16:47SPEAKER_01: Like I go to BI groups and that's my tagline.
- 16:50SPEAKER_01: We do everything, and people are they don't expect that to come out of my mouth, first of all.
- 16:55SPEAKER_01: And second of all, like, have fun with it and play with it.
- 16:57SPEAKER_01: And it's something that I think women can bring a superpower here.
- 17:01SPEAKER_01: We don't have to try to compete with the men.
- 17:03SPEAKER_01: We can work side by side with the men in being able to build outrageously successful businesses.
- 17:10SPEAKER_01: I truly feel like you know, the women that want to be in it and they want to build amazing businesses.
- 17:16SPEAKER_01: This is an industry where there's so much opportunity.
- 17:19SPEAKER_01: You know, I hire guys that come in and they're like, you know, I always ask them, what's the most important thing in a leader or a boss?
- 17:26SPEAKER_01: Because sometimes I get a blank stare when I say leader for you, you know, when you come to work, and their thing is I just don't want to be yelled at and I don't want to be a number.
- 17:36SPEAKER_01: And I'm like, if that's the bar, then we're super doing amazing.
- 17:40SPEAKER_01: Because why would you be yelling at someone in the first place?
- 17:43SPEAKER_01: Like I my brain doesn't even wrap around that.
- 17:46SPEAKER_01: So it is a great opportunity to show people really amazing ways to run a business, and it doesn't have to be the traditional point and go do things.
- 17:54SPEAKER_00: Let's talk about that.
- 17:55SPEAKER_00: The employment and building a team and finding the right people and all that part of it there, which is still no matter what business you're in, it's hard.
- 18:05SPEAKER_00: And attracting the right employee to the team is a hard thing.
- 18:09SPEAKER_00: Tell us about your approach.
- 18:11SPEAKER_00: Uh, you know, obviously, so obviously the approach is no yelling and treat them with more personal, treat them like a person, not a not a number, which is great.
- 18:22SPEAKER_00: That's a that's a good that's a good bar to hit.
- 18:24SPEAKER_00: But tell us about uh beyond that, uh, what is the approach that you use to building and leading a high performing uh team?
- 18:32SPEAKER_00: And also what qualities do you look for when you're hiring top talent for this type of a business?
- 18:38SPEAKER_00: Tell me about that.
- 18:40SPEAKER_01: Sure.
- 18:41SPEAKER_01: Well, I first of all, I am very, very upfront with what I know I want out of this position.
- 18:48SPEAKER_01: And I talk about that right from the start.
- 18:50SPEAKER_01: My opening to interviews are I'm interviewing you as much as you're you should be interviewing me right now.
- 18:56SPEAKER_01: So I expect this to be a conversation, not an interrogation.
- 19:00SPEAKER_00: That's good.
- 19:01SPEAKER_01: And it instantly will lower the room of like, you know, I have many people leave, they're like, I that didn't even feel like an interview.
- 19:09SPEAKER_01: I'm like, uh, because I already know what you do, that's why you're in here for an interview.
- 19:12SPEAKER_01: I don't need to quote you on your skills of digging a hole.
- 19:16SPEAKER_01: Obviously, you can do that, or you wouldn't have been in here in the first place.
- 19:19SPEAKER_01: I want to know who you are as a person because I hire people, you know, we can train the skills.
- 19:26SPEAKER_01: I know you have a skill or a potential to have a skill.
- 19:28SPEAKER_01: What's your attitude like?
- 19:30SPEAKER_01: And those are the most important things to me.
- 19:32SPEAKER_01: Are you goal-oriented?
- 19:34SPEAKER_01: Because that is very important in our company.
- 19:36SPEAKER_01: What is your, you know, just talking with them?
- 19:39SPEAKER_01: You can tell what their attitude is.
- 19:40SPEAKER_01: You just be quiet and let them talk.
- 19:43SPEAKER_01: Does the silence, you know, disturb them at all?
- 19:46SPEAKER_01: Do they just keep running and running?
- 19:47SPEAKER_01: Do they have a positive mindset?
- 19:49SPEAKER_01: You can tell when you just let people talk.
- 19:51SPEAKER_01: And those things are the most important things to me.
- 19:54SPEAKER_01: Do they default to negativity or are they the glass half full kind of people?
- 19:58SPEAKER_01: Because that's what I want on my team.
- 20:00SPEAKER_01: I set that expectation years ago.
- 20:02SPEAKER_01: I hire a players.
- 20:04SPEAKER_01: That's it.
- 20:04SPEAKER_01: If you don't want to come in and you don't want to be an A player and you don't want to work hard for building this team in the direction we're going, then you can't play here.
- 20:12SPEAKER_01: And it really is that.
- 20:14SPEAKER_01: Like it's a team, everybody comes to play every day.
- 20:17SPEAKER_01: We earn really great money and we make great opportunities for the team.
- 20:21SPEAKER_01: But if one person decides to step out, the entire wheel of the team gets off balance.
- 20:27SPEAKER_01: And so it's important that we support each other in any way possible in order to make this team grow for everybody to have incentive to get more opportunities for not only pay, but you know, uh promotions and so on and so forth.
- 20:42SPEAKER_00: So, how would I know if I was a good avatar, if I was a prospective employee, how would I know if I'd be a good avatar for home field uh services and uh that I would fit into this culture in a way?
- 20:54SPEAKER_00: What's a good thing that I could uh kind of self-identify to prepare myself for a job interview?
- 20:59SPEAKER_00: How would I uh obviously being be an optimist uh would be one of them, but uh tell me about uh uh you just gave me a little thing there.
- 21:08SPEAKER_00: So give me like a short list, maybe the top three things that you would say, I'm looking at here's what you need to know, the kind of person you need to be when you're gonna work at home field.
- 21:17SPEAKER_00: Tell us just like if you can shorten it up a little bit so people can get a good sound bite on that for you there.
- 21:22SPEAKER_01: Sure.
- 21:23SPEAKER_01: Um in order to be a good candidate to work here, one, you must have a positive mindset.
- 21:29SPEAKER_01: You must be able to see the opportunities out there and not just the challenges, but also the opportunities.
- 21:36SPEAKER_01: It's very important that that is a key player.
- 21:38SPEAKER_01: That the second one would be that you can autonomously get your work done.
- 21:43SPEAKER_01: I'm not a micromanager, I give you accountability, and everybody on this team has great accountability.
- 21:49SPEAKER_01: I'm not gonna tell you what to do every day.
- 21:51SPEAKER_01: You come in and you are here to do a job, and that's the expectation.
- 21:54SPEAKER_01: I don't put thumbs on people and I want them to feel free to do their things, they're empowered to do their position.
- 22:00SPEAKER_01: Position, that's why they're hired and they work here.
- 22:02SPEAKER_01: And I think the third one of that is that you have personal goals and visions that you are working towards in your own family, in your own personal life.
- 22:12SPEAKER_01: I always ask that question in an interview.
- 22:15SPEAKER_01: I think it's very important.
- 22:16SPEAKER_01: If people aren't working towards something, then you just show up and it's a job.
- 22:20SPEAKER_01: And people that work at Home Filled East Valley have a career and it's something that they invest in.
- 22:26SPEAKER_01: It's not just for the paycheck, it's also for the environment and the family that they gain as they come on board with us.
- 22:33SPEAKER_00: Well, that is exciting.
- 22:38SPEAKER_01: It is.
- 22:39unknown: That's the good.
- 22:41SPEAKER_00: So uh what service strategies?
- 22:44SPEAKER_00: Obviously, you know, we're at service MVP over there.
- 22:48SPEAKER_00: We uh we create our own so we have our own kind of strategies about clients and giving choices and all you might have even I'm not sure if you've heard of if you've heard of what we do here with uh we've local people like Tommy Mello and you're like the Tommy Mello of Skeptic.
- 23:02SPEAKER_00: I don't know if you realize that or not, but that's uh that's uh good guy.
- 23:06SPEAKER_00: He is a great guy, and I think you guys will get along great together.
- 23:09SPEAKER_00: You probably already you're you're local, so you probably already have.
- 23:13SPEAKER_01: Yeah, I have toured his shop.
- 23:14SPEAKER_01: I have met him.
- 23:15SPEAKER_01: We were together in a Titan 100 group here in Phoenix together.
- 23:19SPEAKER_00: That makes a lot that makes a lot of sense.
- 23:20SPEAKER_00: I can definitely see the similarities there.
- 23:23SPEAKER_00: And I've been at the facility doing all that stuff too, so I definitely see some familiarity.
- 23:27SPEAKER_00: Uh, what kind of strategies do you have in this business that are crucial for growing a customer-focused business, though?
- 23:35SPEAKER_00: Tell us about the uh kind of a strat, like, okay, here's how here's how this works.
- 23:40SPEAKER_00: Uh if you're gonna say that to a client, how does this work?
- 23:43SPEAKER_00: Um and tell me how the machine works.
- 23:46SPEAKER_00: If you had to take me for a little service tour of the client experience, what would be the strategy and the experience look like at uh home field?
- 23:56SPEAKER_01: Sure.
- 23:56SPEAKER_01: So we have set up like 12 steps to an amazing customer experience that all of our service technicians follow that.
- 24:04SPEAKER_01: Um, the most some of the most important parts of those things is making sure that you have something like that established in your business.
- 24:12SPEAKER_01: So there is consistency that people get used to and it's a rhythm that they're in at every job.
- 24:17SPEAKER_01: So the basis and foundation of everything that we do when we go out to a service call, which probably about 60% of them are emergency services.
- 24:27SPEAKER_01: I got stuff coming up in my house or I can't flush something, right?
- 24:31SPEAKER_01: Um, so people are already panicked when they when we arrive.
- 24:34SPEAKER_01: So it is important that one, you have a very great first impression, clean trucks, things that look really nice, clean, good technicians that are well spoken and understand what customer service is.
- 24:47SPEAKER_01: When I train my guys, you're going to your mama's house and you better treat them just like that.
- 24:52SPEAKER_01: Whether it's a man or a woman that you're going to, what's the little something extra that you can do there?
- 24:57SPEAKER_01: You know, introduce yourself, shake their hand, give them a card up front so they know exactly who you are and what you've done.
- 25:05SPEAKER_01: Um, it is very important that they tell them all the way through the step of the service process what they're doing.
- 25:13SPEAKER_01: Many people have no idea how their septic system works.
- 25:16SPEAKER_01: Sometimes they've just identified that they are on a septic system.
- 25:20SPEAKER_01: So it may have been years before anything has been done, no maintenance, no anything.
- 25:26SPEAKER_01: So it's a matter of letting them know exactly what we're doing.
- 25:29SPEAKER_01: We dig down into the dirt.
- 25:31SPEAKER_01: A lot of the septic systems here don't have any access at grade.
- 25:34SPEAKER_01: They're all below grade.
- 25:35SPEAKER_01: And so we need to alert them and let them know hey, we've located your septic tank.
- 25:40SPEAKER_01: This is where it's at.
- 25:41SPEAKER_01: This is what we're gonna do next.
- 25:43SPEAKER_01: So we do walk them through everything.
- 25:45SPEAKER_01: We also offer an opportunity to educate them while we're out there.
- 25:49SPEAKER_01: We'd love to have you come out once we get this exposed and we can show you how this works and the importance of cleaning a filter or adding risers to this septic tank to bring it up to grade.
- 26:00SPEAKER_01: So now when you have this clogged filter next time, you can just give us a call or get on our filter cleaning membership and we'll come out and take care of it for you.
- 26:08SPEAKER_01: You know, it's the education part of that during the education.
- 26:12SPEAKER_01: It's also a discovery and opportunity for my service technicians to identify ways where they can produce sales that they can help that customer obviously have a better functioning and better maintained septic system, but also sales that are done out in the field.
- 26:27SPEAKER_01: It's very difficult to sell septic risers to somebody over the phone because they have no idea what you're talking about.
- 26:32SPEAKER_02: No, yeah.
- 26:32SPEAKER_01: So it's a matter of identifying opportunities.
- 26:35SPEAKER_01: We do free camera inspections on every system that we go out to.
- 26:39SPEAKER_01: Many of them have never had their sewer line camera or even know where it is or the cleanups or even how they function.
- 26:45SPEAKER_01: So the education is absolutely gigantic with us.
- 26:48SPEAKER_01: And then we finish it up with a thank you and uh tell us how we're doing, you know, and an opportunity to do that.
- 26:54SPEAKER_01: So that really is our sales process of how we go out to do that.
- 26:58SPEAKER_01: Of course, there's a lot of automation in the background that we have set up with systems that we have.
- 27:03SPEAKER_01: Um, and that makes it a lot easier for the service technicians too and things to grow within the business.
- 27:09SPEAKER_01: But that's basically the footprint of what our service experience looks like.
- 27:13SPEAKER_00: How do you uh obviously your focus, it sounds like, uh, which is different from other uh septic professionals, is that you're not you're not you're focused more on the people and on the service, your people who work for you and the people you serve.
- 27:28SPEAKER_00: And the other part of it's just something that we do.
- 27:31SPEAKER_00: It's not like the main feature people are more important than the solution, actually, it sounds like to me.
- 27:38SPEAKER_00: How do you balance the uh efficiency?
- 27:41SPEAKER_00: Because you know you are driving massive trucks out there with uh vast machinery that is uh needs to be maintained, the machinery you use has to be maintained, the camera has to be taken care of, all these things that are the uh efficiency of the technical part of the business with the people part of the business.
- 28:01SPEAKER_00: Uh, how do you maintain that balance?
- 28:03SPEAKER_00: Or what do you what do you uh talk to your people about when it comes to the balance of the taking care of the assets and the machine and the solution and taking care of people, uh the ability to hey, spend some time with that person and just run out of there, type of thing.
- 28:18SPEAKER_00: How do you balance that out there, if you don't mind, Tanya, telling us a little about that?
- 28:22SPEAKER_01: Sure.
- 28:23SPEAKER_01: I think as a leader in a business, you have to understand and compartmentalize that too.
- 28:28SPEAKER_01: Because if you're expecting them to take care of all of this maintenance and everything else that they need to do with their vehicles or, you know, their trucks, we have to go to dumping sites.
- 28:38SPEAKER_01: We have to clean the trucks, you know.
- 28:40SPEAKER_01: We have we pull many excavators behind our pump trucks as well.
- 28:43SPEAKER_01: So they've got excavators they need to grease and take care of and trailers to take care of, uh, the cameras at the end of the day.
- 28:50SPEAKER_01: It is an expectation that is set up front of what our fleet maintenance looks like.
- 28:55SPEAKER_01: We have an automated system that we use, uh, it's called Whip Around.
- 29:00SPEAKER_01: It has pre-checks, it has post-checks, it has inventory, it has asset management.
- 29:05SPEAKER_01: It also includes any kind of maintenance stuff that we work with a uh fleet on-site mechanic that comes directly to our yard to help us out with things.
- 29:14SPEAKER_01: So I do have uh systems together to do the maintenance on the trucks.
- 29:21SPEAKER_01: I have a guy that comes and washes my trucks every Friday.
- 29:24SPEAKER_01: Like these are things where I've grown the business enough that I've budgeted things like that.
- 29:28SPEAKER_01: I want my fleet to be the best looking fleet out there, you know.
- 29:32SPEAKER_01: I want my trucks to be clean.
- 29:34SPEAKER_01: My guys get spot checks all the time.
- 29:36SPEAKER_01: I can go jump in one of those pump trucks and ride with them and never worry about being like, ooh, what is that on the floor situation?
- 29:43SPEAKER_01: It's the expectation set up front.
- 29:46SPEAKER_01: They also have KPIs that include fleet maintenance.
- 29:49SPEAKER_01: My biggest thing to them is this is your moneymaker.
- 29:52SPEAKER_01: If your moneymaker's down because of lack of maintenance or because you didn't take care of something, you don't have a moneymaker.
- 29:59SPEAKER_01: So you don't get to come to work today.
- 30:01SPEAKER_01: So if I don't have a truck working, then I can't have you come in here because I have nothing else for you to do.
- 30:07SPEAKER_01: So that's an important thing.
- 30:09SPEAKER_01: You have to set the expectations up front instead of getting frustrated later that they're just not being taken care of as you think they should be.
- 30:17SPEAKER_00: Well, uh, obviously, I think you are somebody who uh you know is isn't attached, you're willing to detach from the past uh of this industry and move forward into the future by implementing things now.
- 30:31SPEAKER_00: Tell us um, this is a fun question, I think you might like, which is I want you to imagine in a crystal ball, uh you have the Tanya crystal ball.
- 30:40SPEAKER_00: I want you to imagine uh what is the what are the future trends that are shaping the future of septic and environmental in-home on-site services, and how are you preparing your team for those things?
- 30:55SPEAKER_00: Tell us about that.
- 30:56SPEAKER_00: How would this be different?
- 30:57SPEAKER_00: Like take me through like uh what do you think what we think we'll be looking at like 10, 15, 25, 20 years from now?
- 31:04SPEAKER_00: How do you think this is going to is this gonna be a growing industry or is it gonna be all uh something that's kind of going away?
- 31:11SPEAKER_00: Tell us about the it's always gonna be needed, I think, because people don't all want to live in a city, but uh tell us about uh the future that could give you give you a little chance to think about this.
- 31:21SPEAKER_00: Uh what are some of the what are some of the things you see in the future?
- 31:24SPEAKER_00: That would you imagine that for us?
- 31:26SPEAKER_00: Give us a help us give the imagination of this business in the future.
- 31:30SPEAKER_01: I think the future of this industry is going to be based upon the people that step up to be leaders in it.
- 31:38SPEAKER_01: Because I think it is an industry that has been long overlooked, and the people that work in it are so busy working in it that they don't look to inspire it or level it up.
- 31:50SPEAKER_01: And that's where I want to make a difference in doing things like that.
- 31:53SPEAKER_01: So, my big thing with this and trends that I'm seeing already, people are starting to implement more software into there and modernizing the way that they do the business.
- 32:04SPEAKER_01: I mean, for years it was very much like, hey, how do I get my logo on top of this carbon copy, you know, invoice I'm handwriting that I gotta go home and put in the computer five different places, you know?
- 32:15SPEAKER_01: Like I've been through that.
- 32:17SPEAKER_01: I started my business like that.
- 32:18SPEAKER_01: So I've seen how things have changed, you know, from happen to email guys what their schedules were and print out maps before there was map quest, you know, and then you could do all that.
- 32:29SPEAKER_01: So just watching the evolution of what that's looked like has been amazing.
- 32:33SPEAKER_01: And obviously, now we are at light speed with people that are going to be open-minded and educate themselves on how to implement AI into their business.
- 32:42SPEAKER_01: Now, I'm not saying we're gonna have Tesla robots out there digging ditches anytime soon, although I don't know, you never know what's coming here.
- 32:49SPEAKER_00: But I think there will be a case for uh the connected sensoring set sensing of the system or uh things that would diagnose problems.
- 33:01SPEAKER_00: Uh you know, all the industries are having great uh you know connected solutions in a way, and I can see how this uh would be a great candidate for a connected solution to predict that we're gonna have a problem pretty soon if we don't take care of this uh cleaning or maintenance or something like that.
- 33:20SPEAKER_00: Does that make sense?
- 33:21SPEAKER_00: Do you think uh you think that's gonna be a factor pretty quickly?
- 33:24SPEAKER_00: Is it already happening?
- 33:25SPEAKER_00: What are we at now?
- 33:26SPEAKER_01: Yeah, Homefield has already started tackling that situation.
- 33:30SPEAKER_01: So, for instance, in Texas, septic systems have a surface disposal system.
- 33:36SPEAKER_01: So, what that means is all the treatment of the waste is done inside of the septic system, and then they have sprinkler irrigation for their surface disposal.
- 33:47SPEAKER_01: So all the affluent that comes out of the back of that tank is being used as a sprinkler system to water their property.
- 33:53SPEAKER_01: So obviously, there is a lot of oversight on this.
- 33:57SPEAKER_01: The septic market in Texas is very different than the septic market in Phoenix.
- 34:03SPEAKER_01: In Texas, there is massive oversight because of obviously you want this to work properly or else you're just spreading disease everywhere, right?
- 34:10SPEAKER_01: Right, right, right.
- 34:11SPEAKER_01: So there has to be three inspections done per year by a licensed inspector, which is at least two years of working in the industry to get that in the Texas market, and it has to be submitted by that inspector to the either the city or the county, depending upon where you live in Texas.
- 34:31SPEAKER_01: So those systems like that have electrical components, they have aerators, they have chlorinators, some are UV, some are uh chlorine chlorination.
- 34:41SPEAKER_01: So, what they do with that, and we have actually um had some custom panels built specifically for home filled, that we have created an app for that where we can do remote monitoring of people's septic systems when we install our panels there.
- 34:59SPEAKER_01: So if there is an alarm that goes off or the water hits a certain level on the floats inside of that septic tank, it will alert the not only the homeowner, but the septic provider that is providing that service to them.
- 35:12SPEAKER_01: And it we can get out there immediately to help take care of the issue.
- 35:17SPEAKER_01: If the UV fill or the light burns out or chlorination levels get too low inside of that chlorination bottle, it will also alert the homeowner and alert the service provider for that.
- 35:29SPEAKER_01: So there is some really cool features as far as what that is with these more advanced treatment units.
- 35:36SPEAKER_01: Now, as far as like the conventional systems that we see here in Arizona primarily, um it's a matter of really having a septic company.
- 35:47SPEAKER_01: And I know this sounds like very dull after what I just say with an app situation, but making sure that we're calling and reminding people to take care of their systems before things start happening, you know, out of sight, out of mind a lot of times, and they don't even really think about it.
- 36:02SPEAKER_01: It's offering memberships where you can pay per month and kind of lower the cost or lower the upfront cost of getting that system taken care of, but also building extreme loyalty with customers that you've already been out to and them coming back to use your service again.
- 36:18SPEAKER_01: So, I mean, it's little things like that that depending upon where you live and what kind of systems you have, there definitely is some advancement in any area where we can improve those things in communicating the maintenance and the importance of that.
- 36:34SPEAKER_00: You know, I I think it's definitely a great uh, I think there's a lot of big, huge opportunities coming up in this business that are actually they're already here.
- 36:42SPEAKER_00: I'm glad to hear that you are you're taking advantage of uh because it's really a higher level of service uh to the end user is really what what's motivational behind that.
- 36:53SPEAKER_00: So let's talk about your motivation though, Tanya, because uh uh it's gonna be hard to uh do this business and get up every morning with pep in your step.
- 37:03SPEAKER_00: Uh, but what keeps you motivated in this industry and what part of this work really matters the most to you?
- 37:11SPEAKER_01: Sure.
- 37:12SPEAKER_01: Well, my biggest motivation, I have uh two kiddos, and those are my motivation every day to get out of bed with a pep in my step because much more is is caught than taught to people, and I want my kids to see, although this can be a crazy industry, and mom works a lot of hours and stuff.
- 37:31SPEAKER_01: I created this business so that I could be around for my children.
- 37:35SPEAKER_01: I've been a single mom for years and years, and I never wanted my kiddos ever looking around like, did mom make it to my play or my soccer game?
- 37:44SPEAKER_01: I was always there and I created a business that I could work around all of that with my kids.
- 37:49SPEAKER_01: So for me, it's my kids seeing that I'm living my dream and I'm chasing my dreams and I'm building something and showing them what is possible.
- 37:58SPEAKER_01: That's my biggest motivation.
- 38:00SPEAKER_01: My people that are on my team are also a great motivation.
- 38:03SPEAKER_01: As far as I'm concerned, I'm responsible for 12 other families too, and making sure I run a responsible business where they can continue to bring paychecks home that helps them realize their dreams.
- 38:14SPEAKER_01: And watching my guys put their goals up on our goal board every year.
- 38:19SPEAKER_01: We have we pick five personal and five work goals that we're working on and we put them on post-it notes and stick them in our lobby.
- 38:25SPEAKER_01: And it's so cool to watch the guys and the gals that work on my team be able to take those post-it notes off.
- 38:32SPEAKER_01: It can be something as simple as I'm getting out of debt, I'm gonna save for my new baby, I bought a house, I got, I want a new truck, you know, like it's so cool to see the success and the opportunities that they have inside of there.
- 38:44SPEAKER_01: So that's a massive motivator for me.
- 38:47SPEAKER_01: And then just being in this industry and leveling it up, you know, there's numerous different like Facebook groups in the septic industry.
- 38:56SPEAKER_01: And if you get in and start reading these, you're just like, you could get depressed in a hot minute because they are really sad and everybody's just grip.
- 39:04SPEAKER_01: And so my favorite thing to do with that is to just get in and all of these ones that are like that take a positive spin on stuff and show people what's possible.
- 39:13SPEAKER_01: Like, this is what I do in my company.
- 39:14SPEAKER_01: Like, if you have questions, reach out to me.
- 39:16SPEAKER_01: I would love to help you, you know.
- 39:18SPEAKER_01: And it's really cool because I I get a bunch of, oh yeah, it must be nice because you're a franchise, you know, situation, uh, fully not knowing who I am in this whole process.
- 39:28SPEAKER_01: But um also there's a lot of people that have been starting to respond that's like, wow, thank you so much.
- 39:35SPEAKER_01: And they'll even reach out with a DM and say, look, this is something that I'm struggling with in my business.
- 39:41SPEAKER_01: Is this something you can help me with?
- 39:43SPEAKER_01: Which I love to be able to be that person, you know, even the wastewater conferences when I speak or things like that, they're like, I love your positivity online.
- 39:52SPEAKER_01: So it's just for me, I want to show that you can work in a very unglamorous industry.
- 39:58SPEAKER_01: Maybe this isn't, you know, sexy.
- 40:08SPEAKER_01: Any industry at the end of the day is uh home industry is serving the customers.
- 40:13SPEAKER_01: And so how can we change this, you know, stick in the mud old school situation into something that's fun?
- 40:21SPEAKER_01: And that's why we say that we want to make septic fun.
- 40:24SPEAKER_01: This can be a fun industry, it's fun marketing, it's fun to talk about, it's fun to show people what's possible.
- 40:31SPEAKER_00: Well, now I'm gonna take you back uh from the future back to the past now.
- 40:36SPEAKER_00: I want to I mean it's an interesting question.
- 40:39SPEAKER_00: Uh, if you could go back in time and what advice would you give to uh your younger Tanya Wilson about starting out in uh in this industry?
- 40:53SPEAKER_00: What would be the advice you would give yourself if you go back and talk to yourself when you first started?
- 40:58SPEAKER_01: Hmm, that's a good one.
- 41:01SPEAKER_01: I often tell people that my biggest piece of advice I wish someone would have told me is to hire earlier.
- 41:09SPEAKER_01: Because I think we get stuck in that little armpit for uh way too long when we start a service company because it is scary.
- 41:16SPEAKER_01: So I think that another one is build systems before you need the systems, meaning many times people will say, Well, it's just me and my wife.
- 41:26SPEAKER_01: Okay, well, who's responsible for what?
- 41:28SPEAKER_01: Because as you bring people on, you're not recreating the wheel every time someone comes on.
- 41:33SPEAKER_01: There is a system in place for that.
- 41:36SPEAKER_01: So I think that is incredibly important and definitely like not being afraid to talk about the industry.
- 41:43SPEAKER_01: Uh, when I started this business, I also started a junk removal company at the same time.
- 41:49SPEAKER_01: Um, and when I would go to networking events, I'd be like, oh, I own a septic and commercial wastewater business and I own a junk removal company.
- 41:57SPEAKER_01: And although the junk removal company was like one-tenth of what this company was, people would instantly jump over the septic because it's uncomfortable to talk about and talk about like, oh tell me about junk removal, you know, it's being proud that you are in this industry and talking about it.
- 42:16SPEAKER_00: Yeah.
- 42:17SPEAKER_01: I wish I would have done more of that earlier.
- 42:19SPEAKER_00: That's great.
- 42:20SPEAKER_00: Well, congratulations.
- 42:21SPEAKER_00: Well, first of all, let me just I'm gonna be ending the I would say a great podcast starts on time and a great one ends on time.
- 42:27SPEAKER_00: I'm not sure if we've achieved that, but I do think it's gonna be a great podcast either way.
- 42:32SPEAKER_00: Uh, and I'd like to tell you uh, first of all, how fortunate here at Service MVP we feel uh to see somebody like you who's make an effort on behalf.
- 42:41SPEAKER_00: I think your clients and the public are lucky to have someone like you who uh brings light into this industry and uh and it makes me feel good to be on this interview with you.
- 42:52SPEAKER_00: So thank you so much uh for connecting with us today.
- 42:56SPEAKER_00: I really appreciate that, uh, Tanya.
- 42:58SPEAKER_01: Wow, that's so fine.
- 43:00SPEAKER_01: Thank you so much.
- 43:01SPEAKER_01: It's an honor to be on here.
- 43:03SPEAKER_01: I've listened to your podcast, the other one.
- 43:06SPEAKER_01: Um now I know there's this one too.
- 43:08SPEAKER_01: So I'm really proud to be on this.
- 43:10SPEAKER_01: I think it's really great.
- 43:11SPEAKER_01: Thank you so much.
- 43:12SPEAKER_00: Okay, well, uh, where can listeners connect with you or learn more about working or partnering with you and your team?
- 43:20SPEAKER_01: Sure.
- 43:21SPEAKER_01: Um, you can visit our website, homefilledonsite.com.
- 43:25SPEAKER_01: That is the franchise website, or you can learn everything that we do as part of the septic business and what we're offering for franchise opportunities.
- 43:34SPEAKER_01: Again, even if you're a business that has already started, you know, we can provide some assistance there.
- 43:40SPEAKER_01: Um, I also we have a couple of podcasts that we do to help inspire people in the industry.
- 43:46SPEAKER_01: One is called Ladies Kicking Ass, and that is a platform for women that are in the trades to talk about how they got in it and to find community.
- 43:53SPEAKER_01: And the other one is called Handle the Shit.
- 43:55SPEAKER_01: That is the Home Field East Valley podcast where we talk about all the inner workings of what we do to run our business.
- 44:02SPEAKER_01: So that's really important.
- 44:03SPEAKER_01: You can also connect with me on Instagram at tandywilson.co.
- 44:07SPEAKER_00: Well, that was another great conversation with Tanya Wilson from Homefield East Valley.
- 44:12SPEAKER_00: We really appreciate having you on the show again, Tanya.
- 44:15SPEAKER_00: Thank you.
- 44:16SPEAKER_02: Thank you.
- 44:17SPEAKER_00: All right, thanks everybody for sticking with us until the end.
- 44:20SPEAKER_00: If you're a listener or a watch or a viewer, if you gain value from today's episode, and we'd love to have you leave a rating or review wherever you listen to podcasts.
- 44:29SPEAKER_00: And if you know someone in the service industry, anybody who's looking to scale their career or business, send them time as way.
- 44:37SPEAKER_00: You never know.
- 44:38SPEAKER_00: You might uh you might get a job uh dealing with uh somebody who does service with a smile, uh, and send the episode this way too so they can get the knowledge on you before they do that amazing interview.
- 44:50SPEAKER_00: And if you just take one key insight from that today, put it into action, let us know how it goes.
- 44:56SPEAKER_00: We'd love to hear about your progress.
- 44:59SPEAKER_00: Thanks again, everyone, for joining us.
- 45:01SPEAKER_00: And we'll see you on the next episode of the Home Service Heartbeat Podcast.
- 45:07SPEAKER_00: Thanks, everyone.