The hidden powers of out of home media

The WARC Podcast · Oct 1, 2026 · 37m

New research looks into unspoken qualities that different out-of-home formats convey, and the impact this can have on campaign effectiveness. WPP Media's Richard Kirk and Ocean Outdoor's Steve Bernard join Alex Brownsell to discuss why not all outdoor formats are created equal.

Guests:

Richard Kirk, EVP - Planning, WPP Media

Steve Bernard, Head of Insight, Ocean Outdoor

Alex Brownsell, Head of Content, WARC Media

Chapters:

[00:00] — Intro: The Hidden Powers of Out-of-Home Media

[01:47] — Meet the Guests: WPP Media's Richard Kirk & Ocean Outdoor's Steve Bernard

[02:10] — Media Signaling: How…