Eminem loses trademark battle against Aussie beach brand
US rapper Eminem has lost a trademark court battle against an Australian beach umbrella brand called Swim Shady. The rapper argued the name created a false association with his iconic persona Slim Shady, but the Registrar of Trademarks ruled the term is more recognised as Eminem's persona than as registered goods. Eminem has been ordered to pay the costs of the court proceedings.See omnystudio.com/listener for privacy information.
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