Episode 319: Friction Is the Silent Killer of Studio Growth
What We Cover In This Episode:
The first "step" you must optimize before a client even steps through the doors of your studio [4:48]
What you can do to eliminate friction in the decision-making process by using proper, descriptive class names and difficulty levels [5:33]
The deliberate actions and communication strategies that keep new clients engaged long enough to solidify fitness habits [10:11]
How to begin creating certainty and a clear starting point for your clients [12:15]
Why it's important to understand that your welcome email is not a suggestion, it's a directive [13:03]
The key…
The skinny
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