The Story of Never Deer with James Stanton

Kanawha Valley Hustlers · Sep 24, 2026 · 1m

James Stanton built Never Deer around a problem that started at home. His wife’s plants were being eaten by deer, and he began looking for a solution. That experiment grew into a West Virginia business producing a deer repellent designed for homeowners, landscapers, forestry professionals, and others who need to protect plants. Our conversation covers how the product developed, what James has learned about running a business, and why sales, relationships, and asking for help matter as much as the product itself.

James comes from a background in wildlife and fisheries management and has worked…