A good business can still trap you 🪤 Melissa Kwan
Melissa Kwan has spent years building, selling, and starting again. By the time she launched eWebinar, she had a much clearer idea of what she wanted this time and what she was no longer willing to compromise on.
For a while, it looked like it was working. Then growth slowed, old habits started creeping back in, and she realised the problem was not just effort or execution. It started earlier.
Sometimes the market does not understand the problem the way you think it does, and no amount of pushing fixes that until the positioning gets clearer. In this episode, we get into lifestyle by design…
The skinny
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